How to Partner with Sunoco Partners in a Digital Marketing Campaign

Working with a business partner whom you know and respect is always appealing. When it comes to marketing, you know that you are not working alone—you are working with a team of people. While you can’t control how a marketer interacts with your brand, you can ensure that you are providing the best possible experience for customers.

You might be wondering how to partner with Sunoco Partners on your next marketing campaign. Whether you are starting or expanding your practice, the process is similar: you are going to need a partner who possesses the experience and knowledge to get the best results from your campaign. While there are numerous benefits to working with an agency, let’s take a moment to discuss some of the challenges you might face.

Marketing Consultancy

Depending on your marketing strategy, you might decide to partner with a consultancy. A marketing consultancy can help you with all aspects of a marketing plan, from the strategy to the execution. You might ask a consultancy to help you develop a data-driven marketing plan, to train your employees in digital marketing, or to conduct market research. The advantage of working with a consultancy is that you can focus on growing your business, while a strategist develops a long-term plan that fits your objectives and the goals you set for your company.

The downside to working with a marketing consultancy is that they usually charge by the hour—so if you want to get some work done, you will need to commit to a monthly retainer. This can be challenging if you are just starting a business or if your budget is limited. Another issue you might face is a lack of transparency. You never truly know what kind of relationship you are going to have with a consultancy—you might end up working with someone who has their own agenda, and you can’t put your finger on it until it is too late.

Branding And Marketing Plan

If you decide to go the agency route, you should consider getting in touch with a branding agency. A branding agency can help you establish a brand for your company and develop a marketing plan around it. A brand is much more than a logo or a slogan—it is a way of thinking about your products and services that makes them memorable. When someone thinks of your brand, they should automatically think of your products. For example, if you are a fashion brand, you might want to consider using “fashion” as your brand and developing a logo that represents the “fashion” brand. A branding agency can help you develop an identity system that will guide all of your marketing efforts. This includes everything from creating a website to developing a logo and marketing materials. A well-established branding agency can help you develop a marketing strategy and a plan to implement it. One of the first things they will do is sit down with you and your team to figure out what your goals and objectives are—figuring out what is working and what is not is essential before you make any changes. Changing your brand identity or re-branding without a clear plan can cause a lot of confusion and disrupt your business—especially if you do not have the time to properly implement the changes.

Pricing

One of the most critical decisions you will need to make is determining how much you are willing to spend on your marketing efforts. You will definitely need to set a budget and stick to it—but how much are you willing to spend? This is going to be a constantly changing number, determined by various factors. The more you commit to the campaign, the more you will need to spend. The quality of the work will determine how much you will need to pay—you are not going to purchase high-quality work for low-costing efforts. This also means that the success of your campaign relies on how well you negotiate with the agency you have chosen to work with. Agencies in general, and Sunoco specifically, are known for their high overhead—this is where the “you get what you pay for” adage comes from. If you are paying below-market rates, you are bound to get subpar work.

Sustainability

An area that many marketing agencies specialize in is sustainability. With an increasing focus on sustainability in B2C marketing, particularly in the fashion and beauty sectors, agencies have developed a niche in helping brands make their operations more sustainable. When it comes to B2C marketing, consumers have woken up to the fact that their actions have an impact on the environment—they are more likely to be informed, proactive, and demanding when it comes to sustainability. A marketing agency that is focused on sustainability can help you source materials and products that are eco-friendly or eco-sustainable. Developing a marketing plan that is eco-friendly means looking at your entire operation—from your website to your advertising and your operations on social media. Everything needs to be considered and integrated into a single plan.

If your business is focused on sustainability, you are going to need someone who is an expert in the area to develop the plan with you. Ideally, you want to work with an agency that is both experienced and well-established in the field.

Account Management

Not every agency is created equal. Some agencies, particularly larger agencies, will have an account manager who will look after your financials and contracts. You will need to decide how much accountability and involvement you are willing to have in the day-to-day operations of your marketing campaign. You might want to have full account management or you might want to limit their involvement to contract negotiation and management. The key is going to be in the details—are you comfortable handing over all of the planning and execution to an agency or are you going to get involved at every stage?

Working with a business partner whom you know and respect is always appealing. When it comes to marketing, you know that you are not working alone—you are working with a team of people. While you can’t control how a marketer interacts with your brand, you can ensure that you are providing the best possible experience for customers.