There are countless ways to study digital marketing, but not all of them can be considered equal opportunities for learning. Some of the better resources available online might require you to have a certain background or prerequisite knowledge, which is a real pain for anyone hoping to land a job in the field. Luckily for you, we’re here to help with a rundown of the best ways to study digital marketing online, whether you have a background in digital marketing or not.
Take Online Classes
One of the best ways to learn about digital marketing is by taking an online class or two. Several universities and colleges now offer highly-regarded programs in digital marketing, including a specialization in e-commerce marketing. Even more schools offer general marketing or advertising courses with a concentration in digital marketing. These classes can be a great way to gain knowledge about the field, build up your professional network, and even find a mentor.
While you’re at it, don’t forget about Digital Marketing Bootcamp, a free self-paced online learning program that’s suitable for beginners. Students can expect to learn core digital marketing concepts, build an understanding of how various technologies work together, and even get a certificate upon graduation.
Look At Forums And Chats
Online forums and chats are great places to ask questions and find answers about anything. When it comes to studying digital marketing, you might find a number of amazing, experienced professionals willing to share their knowledge with you. Take a peek at Reddit’s r/marketing subreddit, for example, which currently has over 14,000 subscribers and growing.
Similarly, Hootsuite offers a wonderful platform for marketers to connect and engage with each other. Hootsuite’s Co-founder, Ryan Holmes, states that one of the biggest benefits of the tool is that it provides a safe space for people to ask questions and get advice.
Consult A Digital Marketing Professional
If you’re not quite sure where to begin your studies, it might be a smart move to consult with a digital marketing professional. The right consultant can help you figure out which online resources are going to be the most beneficial to your professional development and help you decide what courses to take. A good consultant will be able to assess your current knowledge, pinpoint weaknesses, and help you build a solid foundation for future success.
If you’d like to study in Ireland or the UK, consider looking at the University of Cambridge’s online Master of Science in Digital Marketing or the University of London’s Bachelors in Digital Marketing and Business Analytics for Students. Not only will you have the opportunity to study in some of the most reputable institutions in the UK, but both programs also provide you with a placement or work experience at the end of your studies.
Join A Society
If you’re passionate about marketing and would like to have the opportunity to network with other industry professionals, consider joining a society. Several marketing societies, including the BizEaze Marketing Society, exist solely to provide you with a platform for networking and connecting with other marketers. If you’re not familiar, societies are often a great place to meet experts and gain valuable, hands-on knowledge that you can directly apply to your work.
Study The Historical Work Of Great Marketers
If you’d like to get a general overview of the field, you can’t go wrong with studying the work of great marketers. You’ll have the opportunity to learn a great deal about digital marketing from the pioneers of the industry. While it’s always a good idea to study the current state of affairs in digital marketing, you should also be doing your homework on the history and legacies of those who pioneered the profession.
Study The Craft Of Marketing
If you love psychology and would like to apply the theories you learn in school to real-life situations, you can study the craft of marketing. The psychology of marketing is a topic all on its own, but if you’re looking to gain a better understanding of how to conduct marketing campaigns and grow your business, you can study the craft. Master the art of marketing and be able to combine the theory with the practice, which can undoubtedly lead you to success.
If you’d like to study the craft of marketing, consider going with the University of Lincoln’s Master of Business Administration with a specialization in Marketing, otherwise known as the MBA for marketers. Alternatively, the University of Birmingham’s online MBA with a concentration in Digital Marketing will give you the skills you need to effectively market a product or service within the digital sphere. With a specialization in digital marketing, you will learn how to effectively market a business or product within the digital sphere, including conducting market research, analysing digital marketing data, and creating marketing strategy.
Take Advantage Of Specialized Courses
If you’re passionate about a certain subject area, consider taking a specialized course. Several universities now offer highly-regarded marketing specializations, including a Bachelors in Digital Marketing, which can give you a deeper understanding of the field. The most reputable schools in the UK, including the University of Cambridge, the London Business School, and the London School of Economics, all offer specializations in marketing. If you’d like to study digital marketing in the UK or Ireland, consider looking at the University of Cambridge’s online masters in marketing or the University of Dublin’s undergraduate degree in marketing.
Study At A Global University
If you’re looking to gain a better understanding of the field and are considering a masters program, don’t forget about the world’s best universities. A number of reputable universities, including the Massachusetts Institute of Technology, Stanford University, and the University of California, Berkeley, offer top-notch programs in marketing.
Not only will you be able to study at a truly world-class institution, but you’ll also have the opportunity to network with other students, professors, administrators, and even alumni from around the world. An ideal global university will allow you to broaden your horizons and gain a better understanding of what makes marketers tick.
Start A Blog
Blogs are a great place to share your knowledge and insights and even find inspiration. If you’re looking for an alternative means of learning, you can start a marketing blog to share your thoughts and ideas with the world. When it comes to studying digital marketing, a blog can be a great place to build your personal brand, establish your expertise, and even find your voice. If you’d like to start a blog in the UK, consider going with the University of Birmingham’s online MBA with a specialization in marketing, which can give you the skills you need to effectively market a business or product within the digital sphere, including conducting market research, analysing digital marketing data, and creating marketing strategy.
Take Advantage Of Online Communities
If you’re not quite sure where to begin your studies, it might be a smart move to engage with other students, ask questions, and gain valuable knowledge from experts in the field. While it’s always a good idea to study the current state of affairs in digital marketing, you should also be doing your homework on the history and legacy of those who pioneered the profession. Several universities now offer student communities, or forums, where you can engage with other students and even professors via live chat or through social media. If you’re looking for an opportunity to network and learn from more experienced professionals in the field, these communities can be a great place to do so. Do your research and choose a university that offers the best forums for learning. It could be the key to unlocking the knowledge you need to succeed in this increasingly competitive field.
Study The Best Marketing Books
If you love to learn and would like to have the opportunity to network with other industry professionals, consider buying the books written by the masters of marketing. Several good marketing books exist, including: