How to Market Your Online Store with the Best E-Commerce Platform

Forbes recently published an article highlighting the many platforms that exist to help e-commerce businesses market their products online.

The article states that while there are many options for e-commerce platforms out there, not all of them are created equal, and it lists a number of factors that you should consider when choosing the right one for your business.

Features That Matter

When you’re deciding which e-commerce platform to use, you have to consider a number of different features.

The first is product search. Does the platform provide an easy way to search for the products that you sell? Before choosing Aliexpress as your e-commerce platform, I had to struggle to find my products among a sea of similar options. If you can’t easily search for the products that you want to sell, then you’re forced to sort through a massive number of similar options to find what you want. The more featured product search, the better. It would be great if your e-commerce platform provided a simple and seamless way to find what you’re looking for.

Integrated Payment System

Another important consideration when choosing an e-commerce platform is whether or not it provides an integrated payment system. If you choose a platform that does not provide an integrated payment system, then you will either have to set up your own or switch to a different platform. Choosing a platform that integrates with popular payment systems such as PayPal and Stripe is an excellent choice because it makes it much easier for your customers to make purchases. If your platform does not integrate with other payment systems, then you’ll be left with your own custom solution, which can be quite the hassle.

Security And Privacy

You should consider the security and privacy of your customers when choosing an e-commerce platform. In today’s world, everyone is highly sensitive about their personal data, and they don’t like sharing it with third parties. This is why it’s important to choose a platform that protects your customers’ personal data through the use of advanced security technology and protocols. It’s also important to keep in mind that not all security measures are created equal, so make sure that you’re getting the best security for your company’s needs.


Your e-commerce platform’s scalability is also important to consider. Do you have enough CPU and memory to operate your store? How much storage do you need? It’s important to find a platform that has the resources that you need and can scale accordingly as your business grows. For example, if you need lots of storage but your current platform does not offer that feature, then you’ll have to look for another solution.


Finally, you want to find a solution that’s within your budget. Do you have enough money to invest in the required technological infrastructure? What about staffing costs? The cost of an online store is generally quite high, especially if you want to hire good employees who can take care of all the technical stuff. Be sure to consider all costs associated with setting up and operating an online store, which may include things such as web hosting, domain registration, and software licenses.

The article further breaks down each of the different platforms, so you can have a better idea of what advantages and disadvantages each of them have. For example, Shopify offers many free features but requires you to maintain a certain level of activity in order to use them. While you could technically run a store using their free version, the limits are pretty significant so you’ll either have to upgrade or find another solution.


When you’re deciding which e-commerce platform to use, it’s important to consider a number of different factors. These include:

  • product search
  • integrated payment system
  • security and privacy
  • scalability
  • cost

Unfortunately, there is no absolute answer to this question. It depends on a lot of factors, including:

  • your budget
  • your own personal preferences
  • your store’s needs