Strategies To Improve Online Marketing | 7 Simple Strategies to Improve Your Online Marketing

The line between marketing and sales has become blurred, and marketers now have to adopt a more consultative approach to drive business growth. Just because you’re a marketer doesn’t mean you have to be limited to ad hoc, low-intensity marketing activities; you can take your game to the next level with these seven strategies.

1. Build a Great Website.

If your product is suitable for online marketing, then your website is your best bet for establishing a strong brand identity and generating leads. A well-designed, user-friendly website can greatly enhance your efforts at marketing online. The type of layout and design you’ll want to go for will depend on the type of product you’re selling, but as a general rule, you want to avoid anything too flashy or overwhelming. Keep it simple, clean, and sleek.

2. Use Social Media.

With nearly everyone online these days, it’s very likely that your product or service is going to find its way to social media platforms like Twitter and Facebook. These are ideal for marketing purposes as they’re free, and you have complete control over the content that’s published. If you can utilize social media to discuss your product or service in a manner that is engaging and draws in potential customers, then this is a great way to do so.

3. Create Great Content.

You’ve probably heard of content marketing, which is basically the practice of creating and distributing high-quality content to attract, engage, and convert potential online customers. Ideally, your content will educate, entertain, or inspire your target audience to take an action (such as making a purchase or signing up for a newsletter) that will support your business.

In the perfect world, you’d have a team of people working tirelessly to create valuable content for your website. But since this isn’t always the case, you can still benefit from content marketing even if you’re doing it yourself. What makes up great content? Well, according to HubSpot Blogs research, great content includes:

Long-form articles – writing longer articles on your site can increase engagement and build trust.
Video content – people love to watch videos! If you have a unique angle or informative content, consider using video to spread the word.
Interactive elements – including quizzes, surveys, and interactive diagrams, can engage potential customers and encourage them to return
Case studies – demonstrating how others have implemented your product or service, can help prospective buyers see it in action.
Testimonials – hearing from other customers can inspire confidence and trust in your product or service.
How-to guides – explaining step-by-step how to use your product or service can be extremely valuable to visitors, including those who are new to your site.

As a self-directed marketer, you may feel that you don’t have the time to write long-form articles or create video tutorials. But you can still benefit from creating content for your website, as long as you’re okay with shorter pieces.

4. Customize Email Signatures.

You’ve probably received emails from other marketers who’ve used your email address to contact you for various reasons. Depending on your relationship with the person sending the email, you may not want to reveal your real name and email address in your correspondence. Another factor to consider is whether you want to appear to be a team member of a business or an individual. The answer to these questions will affect the kind of email signature you want to use.

5. Measure the Success of Your Marketing Efforts.

You’ve invested a lot of time and money into your marketing strategy, and it’s finally paying off. You’ve created compelling content that engages and inspires your target audience, developed a plan to disseminate the content via various digital platforms, and you’ve invested in technology to make your marketing as efficient as possible. But did you do all of this for nothing?

You need to be able to measure the success of your marketing efforts so you can determine if you’ve hit upon a winning strategy or not. To do this, you’ll want to set a goal for your marketing efforts (i.e., to increase web traffic or to gain 100 email subscribers by the end of the year) and track your progress towards that goal.

6. Regularly Review Website Content.

Just because your content is online doesn’t mean it’s forever and can be easily ignored. You’ll still want to review your website content at least once a month to ensure that it’s still relevant and up-to-date. Additionally, keeping a blog on your website can greatly increase the odds of drawing in organic, qualified traffic. This is traffic that will convert to paying customers—hence the importance of reviewing your content on a regular basis.

7. Use Digital Marketing Platforms.

You can take advantage of digital marketing platforms that are out there to help you market your product or service. These are tools built for marketers, so all you have to do is sign up and create an account. You can then use the platform to plan out your content strategy and to execute on that strategy. Some of the more popular digital marketing platforms include:

HubSpot – creating marketing campaigns and analyzing performance across different platforms (web, email, and social media).
MailChimp – creating and sending automated emails to subscribers.
Influencer Marketing -connecting brands to influential people in your niche.
HubSpot CRM – creating custom reports and following up with leads via email.
Buffer – scheduling automated posts to social media channels.

Not all of these platforms will be useful to you, depending on your product or service, but you can find the ones that work best for you.

Strategies For Improving Your Online Marketing

While you’ve got a long way to go before your marketing efforts prove profitable, you can still use the information in this article to take your game to the next level.