The way we perceive our world is through the Internet. Many businesses are finding that digital marketing is the key to expanding their customer pool and driving more traffic to their websites. According to HubSpot Blogs’ research, 77% of consumers have researched products or brands online and 55% have purchased a product or service online because of the marketing content they found.

As a business owner, you’re no stranger to marketing. Nonetheless, perhaps you’re not doing enough to effectively market your business online. What would constitute an effective online marketing strategy for your business? What are your competitors doing to attract customers and gain a competitive advantage? The answers to these questions, and many more, can be found in this article.

Set A Budget

It is crucial to set a budget for your digital marketing efforts before you begin advertising on any online platforms. There are a variety of tactics you can execute with a limited budget, and knowing which ones to prioritize and which to drop allows you to plan your marketing campaign with greater efficacy. The key is to set a budget that is not prohibitive but still allows you to execute your plan.

Hire A Research And Analytics Firm

To better understand the marketing mix that works for your business, it is essential to have qualified data. A research and analytics firm can help you develop a digital marketing strategy and provide you with the analytics to prove the effectiveness of your campaign. They will help you identify which platforms your customers are visiting and which ones you should focus on for maximum impact.

Prioritize Online Campaigns

With so much competition, it is essential to identify strategic platforms that allow you to reach your audience. There are three important factors to consider when choosing your online outlets.

• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Content Marketing (CM)

Aspects such as quality content, social media signals, and site authority all contribute to the overall influence of a site or channel. When choosing your online platforms, make sure to examine the strength of each channel.

SEM and SMM are the two most popular platforms for digital marketing. SEM refers to search engine marketing, which is the practice of gaining visibility in SERPs (search engine results pages) through the use of keywords and effective SEO (search engine optimization).

SMM, or social media marketing, is the practice of gaining customers through social media platforms like Twitter and Facebook.

Content Marketing focuses on creating engaging experiences that encourage people to share and act on your content. Some of the most popular forms of content marketing include blogging, video content, and infographics.

Develop A Marketing Mix

Once you have prioritized your online platforms, you can begin to develop a digital marketing strategy that will engage your audience. A good starting point is to develop a marketing mix that is based on the platforms you have chosen. Your marketing mix should include the following components.

• Search Engine Marketing (SEM) – This includes all the strategies and tactics you will use to get notice on the web for your business. You will use search engines like Google to gain visibility for your website and organic search listings.
• Social Media Marketing (SMM) – This includes all the strategies and tactics you will use to gain customers and drive engagement through social media platforms like Twitter, Facebook, and Instagram.
• Content Marketing (CM) – This includes all the strategies and tactics you will use to attract customers and encourage them to act by sharing your content.
• Email Marketing (EMAIL) – This includes all the strategies and tactics you will use to drive customers to your website and to encourage them to take action by purchasing a product or service from you.

Once you have developed your marketing mix, it’s time to get creative and begin applying it. Above all, be consistent and measure the results of your efforts. It’s easy to get discouraged if you’re not getting the results you want, so be sure to celebrate every small victory along the way.