There are several ways to market your online business including SEO, PPC, and content marketing. Each method has its pros and cons and knowing which one is right for your product or service can be tricky. But don’t worry, we’re here to help with five marketing strategies you can rely on to make your business successful.
1. Build Your Email List.
No matter what stage your business is in, you’ll eventually need to build an email list. Emails are still one of the most prominent and effective ways to communicate with customers and potential customers, and a huge portion of the population still uses them. If you’re looking to build a brand for yourself, you can use your emails to do so. You can offer limited time discounts and special events via email, as well as use your emails to keep in touch with previous customers. Your email list is a great way to target your audience and establish your authority in your industry. You can use free automation tools like AWeber or MailChimp to quickly and easily build your list.
2. Use Social Media.
The second tip on our list is to use social media to market your business. Building a community of engaged followers on social media is an effective way to gain credibility and drive traffic to your website. You can use social media to:
- Find and connect with potential customers
- Broadcast important news & announcements
- Establish yourself as an industry expert
- Gain brand recognition
- Shoot & upload beautiful images
You can use multiple platforms like Twitter, Instagram, and LinkedIn to reach your audience. Each of these platforms is hugely popular and has a significant amount of users. Make sure to use the right hashtags so that your content can be found by potential customers.
To attract a more mature audience, you can use the LinkedIn group ‘Inbound Marketing’ to connect with highly engaged individuals who are interested in inbound marketing methods. You can also use LinkedIn to search for companies in your industry and discover senior-level professionals who are willing to engage with you about your industry.
3. Use SEO.
Search engine optimization (SEO) is the practice of influencing the ranking of a website or an application in search results. Since people usually type keywords into the search bar when looking for a product or service, it is a popular way to attract potential customers to your website. When performing SEO, you must ensure that your content is free from spelling errors and has a high quality score. Some free SEO tools that can help get you started include Google Keyword Planner, which you can access from your Google Ads dashboard.
Additionally, you can use the free Google Analytics tool to track the keywords and phrases your website is getting found on and the conversion rates from each keyword. This way, you can easily determine which keywords and phrases are driving the most traffic to your site and what users are performing once they are there. You can use these insights to shape and refine your content strategy.
4. Set Up Regular Social And Online Events.
Keeping in touch with your audience and ensuring that they know you are still around is essential to growing your business. One way to do this is through social events and online gatherings. Having a regularly scheduled podcast episode or webinar is a great way to keep in touch with your audience, provide value, and educate them on your industry. You can use platforms like Zoom to host online events and conferences for your company and customers to attend. And don’t forget about your blog! You can use platforms like Google Calendar to easily set up blog posts and reminders to help you stay focused and on top of your content strategy.
5. Test New Marketing Channels.
With each new generation comes new ways for consumers to get their content. Thanks to the internet and its many different platforms, consumers can now find content that matches their interests, hobbies, and preferences. Make sure to test different marketing channels and see which one works best for you.