How to Market Your Business Online Effectively

In today’s digital world, more businesses than ever are finding success online, especially now that marketing online is such a popular topic. Although the world of digital marketing is constantly changing, some habits never go out of style. One such habit is using keywords in your content.

Many businesses wrongly believe that just matching keywords with keywords will earn them Page 1 rankings on Google. While this may sound easy enough, doing so without any strategy or guidance can actually get you penalized by Google. Even worse, random Keyword stuffing without a clear strategy behind it will only get you temporary traffic boosts at best.

Thankfully, there are still some basics everyone must follow in order to truly succeed online. Following these simple tips will get you on your way to optimizing your site and attracting potential customers:

The Most Popular Keywords Are Typically The Most Effective

If you’re new to online marketing, it’s very likely that the first words or phrases you’ll find for SEO purposes are the terms and phrases people are actually searching for. These words and phrases are known as Keywords.

If you want your website to rank well for certain keywords, you should absolutely be using those keywords throughout your content, whether you’re writing articles, uploading images, or whatever else. Doing so will greatly improve your chances of ranking for those keywords.

Use Longer, More Detailed Keywords

While terms like ‘poker’ and ‘online poker site’ may not seem that interesting or unique, if you look a little closer you’ll see that they each have numerous synonymous and alternative words and phrases. For instance, ‘online poker site’ can be replaced with ‘gaming site’, ‘poker room’, ‘casino’, ‘cardroom’, ‘online casino’, ‘virtual casino’, or even ‘banking site’ if you’re referring to the type of website that processes financial transactions.

When someone searches for ‘poker’, it is very likely that they intend on finding a site with information about playing cards. However, if your site doesn’t contain any information about poker, but it does contain a lot of other related information, such as tips on succeeding in business, you should consider using ‘poker’ as a keyword. This way, you ensure that when someone is searching for ‘poker’, your site comes up as a potential match.

In the same way, longer keywords give your content the best chance of being found. When someone is searching for ‘poker tips’, they’re more likely to find what they’re looking for than if they were to use a short keyword. Also, if you have the opportunity, using multiple keywords within the same sentence, will greatly increase your chances of being found when someone is searching for that content.

Avoid Using Keywords Too Often

When someone is creating content for an online platform like Blogger or WordPress, or even if they’re just entering keywords into the search bar on Google, they will often use the same or similar keywords over and over again. This is called ‘keyword stuffing’ and it’s a common practice that can get you into trouble on Google’s radar.

For example, if you’re writing an article about the best hiking boots for men, but you use the keyword ‘hiking boots’ three times within the first few paragraphs, chances are you’re trying to cheat the system and gain some quick Google love by tricking the algorithm. Keep in mind that Google will detect and penalize you for this kind of behavior.

Google has never been a fan of ‘keyword stuffing’ and will often try to eliminate this type of practice which is why it’s always a good idea to diversify your keywords over multiple articles or even webpages. Having too many keywords in your content, aside from being annoying, will also make it harder for humans to find what they’re looking for since it’s now ‘keyword stuffed.’

Use Keywords In Your Content Without Overusing Them

In general, using keywords within your content without overusing them is extremely beneficial. However, there is a right way and a wrong way to do this. If you want to learn more, check out this blog post from the Moz team which will teach you some tips on using keywords effectively.

If you want to use a keyword in the context that it is generally used (and not just in quotes or as a random string of letters and numbers), it is a good idea to use a little bit of context around it. For example, if you are writing an article about the benefits of organic food, but you also want to incorporate the keyword ‘organics’, you can do so within the first couple of paragraphs to avoid overusing it.

Keyword Deselection Makes For More Effective Marketing

The problem with having too many keywords is that, eventually, you’ll start to see a negative effect on your search engine rankings if you’re not careful. When this happens, it’s usually because Google has identified your site as ‘spam’ and is trying to block it from ever ranking on their platform again. In the case of ‘keyword stuffing’, this usually means losing your Google Adsense account if you’re using that to monetize your content.

To avoid this, you can deselect keywords from time to time. This will give you the opportunity to test new keywords without worrying about whether or not your content is ‘spam’ or not. In the meantime, you may see some results from your deselected keywords before you choose new ones again. This way, you can ensure that your content is relevant to your target audience and that you are not wasting your time and effort by using keywords that do not perform well.

Avoiding The Top 10 Ranking Factors

Just because your website ranks well on Google, Bing, or other search engines doesn’t mean that it will stay there. As you learn more about SEO (Search engine optimization), you’ll discover that there are always more variables that can affect your rankings. Unless you’re an expert in SEO, it may be difficult to predict what will cause your site to drop in the rankings.

Fortunately, there are a few things you can do to avoid dipping your site’s rankings. First, make sure you’re using the best SEO plugin for WordPress. A good plugin will incorporate several different aspects of SEO, such as on-page SEO and off-page SEO, into one dashboard. This will make the process of maintaining a high ranking on search engines much simpler.

In addition to this, make sure to regularly update your site with new content. This will make Google know you’re a ‘new comer’ and that you’re not just creating a one-dimensional website full of links to other articles. Instead, you’ll want to incorporate varied content into your site, including podcasts, videos, infographics, and more.

Last but not least, try to earn yourself a spot on the first page of search results for as many keywords as possible. To do this, make sure to always use longer phrases and combine them with other keywords whenever possible. Last but not least, make sure to include your target keywords and longer phrases into your hashtags.

By following these simple tips, you’ll be able to market your business effectively and boost your search engine rankings.