The world of digital marketing is constantly changing, and if you’re not paying attention, you could lose out on sales.

That’s why it’s essential to stay informed of the latest trends and technologies. To help you do that, we’ve curated an amazing list of products that every online marketer should know about. From automated email marketing tools to complex webinar planning software, these are the products that you should have in your arsenal.

Email Marketing

Email is one of the most effective means of marketing, and for good reason – it’s very easy to implement, extremely versatile, and (most importantly) highly personalized.

As a digital marketer, if you’re not using email marketing, you’re losing out on a golden opportunity to connect with your customers. Personalized emails allow you to target the right audience with content that’s tailored to their needs. And what audience wouldn’t want to be connected with a company that understands their niche?

Customer Relationship Management

To thrive in today’s digital world, every business needs to have a strong understanding of customer relationships. That’s why we’ve curated this list – to help you develop a comprehensive picture of your customers, their preferences, and what they value.

CRM is a big word that refers to the software or service that helps businesses maintain healthy customer relationships. The software itself can be a bit complex to set up – especially if you’re a small business – but it’s crucial that you do so if you want to avoid wasting time nurturing bad relationships.

Web Analytics

If you’re not tracking the activity on your website, you’re losing out on lots of valuable information. That’s why this is another essential item on our list – to help you understand what’s been working and what needs to be changed to retain and attract potential customers to your site.

Web analytics tools such as Google Analytics can help you track the traffic on your site, see which pages are attracting the most attention, and determine which marketing tactics are working and which ones aren’t.

Social Media Marketing

More and more people are gaining access to social media from their smartphones, which means that marketers must adapt to the digital shifts in consumer behavior.

If you’re not utilizing social media to its fullest ability, you’re losing out on a golden opportunity to connect with your audience.

The great thing about social media is that it’s extremely easy to use and can be integrated with your website or other digital media.

The various platforms such as Facebook, Twitter, LinkedIn, and Instagram provide you with a variety of options for communicating with your audience. Plus, many social media platforms offer you the opportunity to track the activity on your content – whether that’s blogs, videos, or social media posts – to see which strategies are proving most effective and rewarding.

Mobile Marketing

With more people accessing the internet from their mobile phones than ever before, online marketers must adapt their strategies to keep up with the changing trends.

If you’re not advertising on mobile phones or tracking the activity on them, you’re losing out on a huge market. According to HubSpot, consumers spend over 4 hours of their day on their phones, and more than half of those hours are spent on social media.

The great thing about mobile marketing is that the functionality is fairly straightforward – and a lot of the platforms are free. With that in mind, you won’t need to have a huge marketing budget to see significant results from your mobile marketing efforts.

Choosing the right platforms for mobile marketing can be a bit tricky. For example, you might want to consider using a mix of social media platforms – such as Twitter and Instagram – along with your website to reach your audience on the go.

Search Engine Optimization

If you’re not actively and diligently searching for better search engine rankings, you’re losing out on potential customers and revenue. That’s why this is another crucial item on our list – to help you dominate the search results on major search engines such as Google.

Your SEO game plan should consist of several short-term and long-term tasks that you’ll need to complete to optimize your website for search engines. For instance, you might want to create content that’s especially suited for search engines – such as long-form articles – or perform certain key word research to identify phrases and words that you might want to incorporate into your content.

Your SEO strategy will be different depending on the type of business you run. For example, if you run a food website, you might want to focus on creating healthy and organic content that’s high in quality and ensures steady traffic.

Pay Per Click Advertising

PPC advertising, or pay per click advertising, is when you pay to have your website or blog post appear at the top of a search engine results page. You can run ads on social media platforms such as Twitter and Instagram, as well as pay per click platforms – such as Google Adwords and HubSpot – that give you the ability to target the right audience.

The benefit of PPC advertising is that you can easily test different keyword phrases and ad placements to see which ones get the most traffic. You can also track the number of conversions (i.e., purchases) that result from a certain campaign. PPC advertising can be highly effective when used strategically.

Display Advertising

Another mighty tool in the online marketer’s arsenal is display advertising. This refers to the ads that you might see on a website or blog post that aren’t attached to a purchase transaction. In theory, any web content – from a product review to an articles on a topic relevant to your industry – could be considered display advertising.

The key difference between display advertising and PPC advertising is that with display advertising, the product or service being advertised isn’t necessarily related to the content of the page on which the ad appears. So, for example, an ad for a weight loss supplement might appear on an article about fashion trends, while a car ad might appear on an article about food.

To succeed in today’s digital marketing world, every business needs a good plan and a lot of effort. Luckily for you, we’ve curated this list of products that every online marketer should know about. From email marketing to search engine optimization, these are the tools that you need to be utilizing to grow your business.