What Statistics About Banner Marketing Online Do You Need to Know?

With the changing times, new statistics emerge on a regular basis, and when it comes to banner marketing, these statistics can sometimes leave you guessing. That’s why we’ve gone ahead and curated this article, where we list down some of the most essential stats you need to know about banner marketing. Let’s dive in.

How Big Is the Online Banner Market?

This first stat is quite simple – just take the total number of websites and social media accounts across the Internet and you’ll get a rough idea of how much banner advertising there is online. According to research conducted by Google, the search engine company, Americans spend about 4 hours per day on average online – that’s a lot of time that they’re potentially interacting with banner ads. If you really want to get into it, you can look up how much time users spend on various websites per day, so you’ll know exactly how much potential there is for you to grow your business with banner marketing.

How Big Is the Potential Market?

Now that you know how much time users spend online, you can get a sense of how much potential there is for them to interact with your banner ad. The more they interact with your ad, the more profitable it will be – and again, this applies to both users who land on your site and those who don’t. If you look at the Google Search Statistics website, you’ll see that 70% of its users never click on a sponsored search result, but that doesn’t mean they haven’t been affected by it. A large percentage of users may have seen your ad and interpreted it as a suggestion to click a certain product or service, even though they might not have normally given that product or service any thought. So, in terms of pure potential, you can assume that there’s a lot of room for growth. Just take a little faith, some ingenuity, and a big chunk of change – just kidding, the last part isn’t necessary.

How Does User Behavior Impact the Future of Banner Marketing?

Even if you have the largest ad budget in the world, you won’t make much money if you’re not able to target the right audience – and again, this is both good and bad. If you’re using banner ads to drive traffic to your site, you’ll obviously want to target users who are most likely to convert into paying customers. But just because a user has visited your website or engaged with your social media accounts doesn’t mean they’ll automatically be interested in what you have to offer. Sometimes, all it takes is a little push to get them to take action – like clicking a link in an email or on social media, for example. Once they’re on your site, you can measure the effectiveness of your banner ads with user behavior tracking software, like AHREZ, so you know what works and what doesn’t. The key takeaway from this is that just because someone visited your site or liked your Facebook page doesn’t mean that they will automatically engage with your banner ad – so, in order to maximize your return on investment, you’ll have to engage with them in some way, whether that’s via text, email, or social media.

The Growth Of Online Banner Advertising

When we say “online banner advertising,” what generally comes to mind is ads that appear on websites – this is because about 94% of Internet users visit the websites they know and love to browse, as opposed to using mobile devices to visit untrusted websites, or using a search engine to find the info they need. According to HubSpot Blogs research, people have an average of 4.5 devices connected to the Internet on any given day, so it’s likely that your existing customers will be using devices that can display ads, too.

If you’re looking to enter the Internet advertising market, it’s crucial to understand how others in your niche are doing it – not only because you’ll benefit from learning from their mistakes, but also because there are plenty of helpful tools online that can help you save a ton of money and effort. For example, if you want to advertise on a blog, you could look into how much others are charging for ads on their site, and then decide whether or not to budget for it.

The Advantages Of Online Banner Advertising

There are several advantages to online banner advertising, not the least of which is that you can target the audience you want, when you want to – people are generally more receptive to ads when they’re on social media sites and websites focused on specific industries, as opposed to general websites, which means you can potentially get a lot more attention if you have the right ad. Even if you have the perfect product to sell, without a solid distribution strategy, you won’t necessarily make money – but with online banner advertising, you’ll at least be able to get the word out about your product, which is more than we can usually say for most offline marketing campaigns.

Where Do I Find Statistics About Banner Marketing?

When we’re talking about marketing and business statistics, it’s quite easy to find the information you want. If you’re new to the field, don’t worry – there’s plenty of help available, like the books listed below, that will help you get started.

If you really want to get into it, you can also go into Google and search for “statistics about banner marketing.” You’ll then see a lot of relevant results, like the ones found on this page, which you can click on to find more information.

Recommended Reading

If you’re looking to enter the field of online marketing and to decide whether or not to pursue a career in it, you could do a lot worse than read some of the books listed below. Even if you decide that banner marketing isn’t for you, there’s still plenty to learn from reading these books. Here are four great reads that will help you become an expert in the field.

Thanks for reading! We hope this article answered some of your questions and gave you a good idea of what is entailed in being a successful banner marketer. If you have any other questions, feel free to reach out to us at hello@digical.com and we’ll do our best to help you out.