An online master’s program in marketing can prepare you for a career in marketing. You will study the theory, as well as the practice, of marketing, and may even have the opportunity to complete some of the courses online. Because marketing is an constantly changing field, you will be able to utilize the skills you learn to remain competitive.
Why Study Marketing at a State University?
One of the many perks of going to college at a state university is that most of them offer highly relevant degrees to prospective students. If you are interested in pursuing an online master’s program in marketing at a state university, you will find that most of the degrees they offer are related to marketing concepts and theories. Some of the top schools specifically for online learning have jumped on the bandwagon and provide degrees in online marketing. Here are the top 6 state universities for online master’s programs in marketing:
1. University of New Hampshire
The University of New Hampshire offers an MBA in Marketing with a healthcare specialization. An advanced degree in marketing can help you make the right connections in a constantly evolving field. In order to tailor your coursework to the demands of the healthcare industry, you will likely need to take several courses in healthcare marketing. However, even if you do not pursue a career in healthcare, an advanced degree in marketing can still be extremely beneficial to you. This is because marketing is such a broad field and incorporating healthcare marketing courses can help you become more familiar with the entire field. An online master’s degree in marketing from UNH can also help you gain valuable job experience by connecting you with local businesses and nonprofits that are in need of marketing help. Furthermore, many universities offer scholarships and grants for students pursuing degrees in science and technology. If you are able to consistently maintain a high GPA, you may be able to receive financial assistance to help you pay for your college education.
2. University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill has several online Master’s programs in Marketing. One of the most popular is the M.S. in Digital Marketing. With this degree, you can specialize in Search Engine Optimization (SEO), PPC Management, e-commerce marketing, social media marketing, or mobile marketing. Alternatively, you can choose to study a more general subject such as marketing analytics, marketing research, advertising, or consumer behavior. A marketing degree from UNC-Chapel Hill can also be the first step to a lucrative career, with many large firms recruiting students for their internships and offering hefty starting salaries.
3. Boston University
Boston University offers an online Master of Science in Marketing, as well as a variety of graduate certificates. If you are looking to get a basic overview of all things marketing, the online MS in Marketing can be a good choice for you. On the other hand, if you are looking to dive into the field and want to specialize in social media marketing or e-commerce marketing, you may be best served by the graduate certificate program in those areas. A lot of the courses available at Boston University are offered online, which makes them accessible to students who might not otherwise be able to pursue a degree. For example, the MBA in Marketing at Boston University is completely online and can be completed in just two years.
4. University of Oregon
The University of Oregon offers an entire online department of marketing, and many of their degrees are actually accredited by the AACSB. The marketing department at U of O has a broad curriculum that includes a variety of courses such as marketing analytics, marketing research, and social media marketing. Furthermore, the school’s Center for Digital Marketing offers several digital marketing specialties, including SEO, social media, and E-commerce. A degree in marketing at U of O can open many doors, not just for further academic study, but also for finding employment in the field. Many large firms and organizations are recruiting for marketing positions, especially in digital marketing and social media.
5. University of Southern California
The University of Southern California (USC) is one of the biggest universities in the United States, with over 60,000 students. One of the good things about USC is that they offer an entire department of marketing devoted to educating future students about marketing. If you are interested in pursuing an online master’s in marketing from USC, you will have the opportunity to take several graduate level courses, including specialized topics in healthcare marketing, strategic marketing planning, and marketing analytics. Many of the courses at USC are available online, which makes them accessible to students who might not otherwise be able to pursue a degree. For example, the Master of Science in Marketing can be completed entirely online.
6. California State University at Long Beach
California State University at Long Beach (CSULB) has a vibrant online department of marketing that offers the M.S. in Marketing with a specialization in e-commerce marketing, social media marketing, or digital marketing. If you are interested in an online master’s degree in marketing but do not want to commit to earning a traditional master’s degree, you may be interested in the M.S. in Marketing with a specialization in e-commerce marketing, social media marketing, or digital marketing. Many employers are seeking employees that are equipped with the right education, so a degree in Marketing from CSULB can put you ahead of the competition.
An advanced degree in marketing can put you ahead of the competition because of the constantly changing nature of the field. Even if you are currently working in the marketing field and have a good job, you may decide that a traditional, four-year bachelor’s degree is not for you and that you want to further your education. A Master of Science in Marketing can provide you with the skills you need to succeed in the field or put you on the right track to further your education in another field. An advanced degree in marketing can also open many doors for you, both academically and professionally.