Since its creation in 2004, Facebook has quickly become the world’s largest social media network, reaching over a billion active users each month. With over 500 million monthly active users, Twitter’s audience is a close second.
The vast majority of these users interact with brands through the medium of Facebook. This makes it one of the best platforms for online marketing.
If you’ve never considered using Facebook as an online marketing tool, then here are 10 ways to start an online marketing campaign through Facebook.
1. Create a Facebook business page for your brand.
A Facebook business page is the ideal place for your brand to interact with customers. Not only does it allow for the sharing of content, but you can also set up polls, ask questions, and even order food through the page.
By creating a Facebook business page for your brand, you can engage with your audience and allow them to connect with you on a more personal level.
2. Use live video on Facebook.
Live video on Facebook is one of the most effective ways to engage with your audience. In fact, studies show that people tend to visit websites, products, and blogs that have videos integrated into their content.
This is largely because people want to watch videos instead of simply reading text on a screen. Make sure to test different types of videos to see which one performs best for your audience.
3. Use animated GIFs in your marketing.
Animated GIFs are one of the most effective ways to engage with your audience on social media. Not only do they add a little fun element to your content, but they can also encourage your fans to share your content through social media.
The fact that they are simple to create and can be accessed through a variety of platforms makes GIFs great for brand awareness, motivating your audience to action, and creating conversation around your content.
4. Post regularly.
Posting frequently and consistently is one of the best ways to gain credibility with your audience. Not only do frequent posts show that you’re committed to the platform and its users, but you can also use the “top stories” feature to keep followers interested in your content.
Consistency is important when attracting and keeping an audience, and it’s a key factor in making your content stand out. When you post frequently and consistently, you’re giving your audience the impression that you’re always in control, that you have something interesting to say, and that you care about their opinion.
5. Create a podcast with your friends.
You can use a number of platforms to create and distribute your podcast, including Apple’s Podcast App and Google Podcasts.
The most effective way to distribute your podcast is through social media, reaching audiences across all platforms. Not only does this allow you to connect with potential listeners who might not have known about your podcast, but it can also encourage them to subscribe and listen to your content.
Creating a podcast with your friends is both a fun and rewarding experience, allowing you to connect with and mentor other up-and-coming creators.
6. Use videos to explain your products or services.
Whether you’re creating marketing content, product videos, or explanatory videos, you can use videos to explain your products or services. Not only do they add a little entertainment value, but they can also be quite effective at marketing.
Videos allow consumers to see how a product or service works in real life, increasing the likelihood of them trusting your recommendations. If you explain the purpose of a product or service in the context of a video, you can create a more compelling argument for consumers to purchase it.
7. Use hashtags.
All social media platforms, including Facebook, allow for the use of hashtags in your content’s titles and descriptions.
When hashtags are used properly, they can drive a significant amount of traffic to your content. Make sure to include relevant and popular hashtags relevant to your niche in your content’s titles and descriptions.
Choosing the right hashtags is important, as popular hashtags can quickly grow meaningless if no one is actually using them. When you choose relevant and popular hashtags, it gives your content a better chance at being found by people who are interested in your content’s topic.
8. Use polls and surveys.
You can ask questions, offer suggestions, and gain valuable feedback through polls and surveys. These tools can be extremely effective in online marketing, providing you with instant insights into your audience’s opinions and allowing you to adjust your content to suit their needs.
9. Use social media to follow and connect with key players in your industry.
One of the best ways to gain credibility is through social media. Not only can you connect with other industry professionals, but you can also follow and connect with celebrities, journalists, and other important players in your industry. You can learn a great deal from these individuals, gaining an insight into what resonates with your target audience and allowing you to be more successful in your marketing.
10. Use social media to find and connect with potential customers.
Another highly effective strategy is to use social media to find and connect with potential customers. You can utilize platforms like Twitter and Facebook to find people who are interested in your product or service, engaging with them through status updates, and eventually leading them to a purchase or trial of your product or service.
The fact that Facebook is such a huge platform and continues to grow each month makes it a must-have for any marketer’s toolkit.