If you’re looking to stage an online marketing campaign in Amsterdam, then there are a few tricks up your sleeve that will help you reach your target audience.

You’ll need to set your expectations correctly – this article isn’t going to give you all the ins and outs of marketing in Amsterdam. Instead, we’ll cover the basics so you can hit the ground running.

Create a Buzzword Rich Keyword Plan

If you’ve ever tried to execute a keyword search in Google, then you know that it’s extremely difficult to find an accurate result when using popular search terms such as “best buy”, “top seller” or “affordable luxury”. In fact, you’ll often see a bunch of results with zero accuracy because someone typed in a keyword blindly without thinking.

Using Keyword Planner, which is part of the Yoast SEO toolset, to create your keyword list makes the process much easier. You can enter your search terms easily and it will give you a buzzword-rich breakdown of search volumes for each phrase. You can also use the tool to quickly find the most popular keywords based on monthly searches.

Use Video Content To Stand Out

For years, the preferred format for online marketing has been the text-based article. However, video content is steadily taking over the web, especially as platforms like YouTube grow in popularity. If you’re a brand looking to gain traction in Amsterdam, then you should certainly consider using video content to attract potential customers.

According to HubSpot Blogs’ research, consumers prefer to learn about a product or service via video content rather than text-based content. Furthermore, they reported that consumers prefer shorter and simpler videos. So, if you’re looking to attract tourists to your product or service, then using video content to explain complex ideas and features will make your website more attractive to potential customers in Amsterdam.

Use Keyword Density For The Most EFFECTIVE Keyword Stuffing

If you happen to be one of those people who looks at the keyword list for the article and goes “Ugh, this is going to be really hard to beat”, then you’re in luck because we’ve got a trick for you. You see, Google’s algorithm rewards websites that use relevant and informative keywords as opposed to those that just throw a bunch of keywords together.

We mentioned above that Google’s algorithm frowns upon websites that use non-meaningful keywords. Well, what Google doesn’t tell you is that the density of your keywords will determine how effective your content is when it comes to ranking. The more times a keyword appears in the article, the more effective it will be at boosting your score in the search results.

As you might imagine, stuffing your article with keywords will make it seem less natural and less relevant to your target audience. So, if you’re serious about marketing in Amsterdam, then you should avoid overusing keywords and ensure that your content is relevant and interesting to readers.

Localise For The Local Market

If you’re a business in Amsterdam looking to attract potential customers, then you might want to consider localising your content for the Dutch market. After all, not everyone who visits your site will be a tourist in Amsterdam – you might just want to reach the local audience.

Fortunately, Google makes it easy to localise your content. Simply go to your site’s settings in Google Search Console and you’ll see a “Localisation” section. Click the “Change locale” button to make changes to the text and you’ll see how the results vary. You can also switch between English and Dutch simply by clicking the menu button at the top of the screen or the equal sign button below the search bar.

Use Keyword Research To Generate More Ideas

One of the most tedious parts of the keyword analysis process is going through every result and determining its effectiveness. However, that’s what you have to do if you want to see if a certain term is going to help or hinder your efforts to market your business in Amsterdam.

If you’re looking for a quick and easy way to generate ideas for your campaign, then you can use keyword research tools to uncover terms and phrases that have the potential to bring in the tourists and the locals alike. From there, you can create content-rich campaigns that will attract visitors from across the globe.

Use The Data To Set Up Consecutive Weeks Of Promotion

In the world of digital marketing, there’s basically two ways to promote your site: paid advertising and organic SEO. Paid advertising, such as Google Ads or social media marketing, will definitely help you get the word out there about your site. Nevertheless, the benefits of SEO are largely independent of the amount of money you spend on traditional advertising.

When it comes to SEO, the more content you have, the better. Having more content on your website means that the search engine spiders can crawl and index it more easily. The spiders will then provide an easy-to-find answer for any questions that your potential customers might have about your product or service. On the other hand, paid advertising will mostly serve to draw visitors to your site. Once they’re there, they’ll hopefully engage with your content and convert into paying customers.

If you have a limited amount of time and resources to spend on marketing, then you might want to consider setting up a consecutive weeks of promotion. For example, you might want to spend the first week of your campaign focusing on generating traffic via social media. After that, you can ramp up your efforts by creating content for your blog and getting inbound leads through various methods, such as lead generation software, forums, etc.

Know When To Adjust Your Campaign

Depending on how long you’ve been running your campaign and how successful you’ve been so far, you might know when it’s time to adjust your strategy. If you’re looking to expand your tourism-based audience in Amsterdam, then you might want to consider shifting your focus to gain more traction in the local market. You see, the most important thing to keep in mind about marketing in Amsterdam is that you’re not going to see results overnight.

As much as you want to see results from your campaign straight away, you have to understand that it takes time to build a reputable and trustworthy brand in Amsterdam. To put it simply, don’t expect to see a spike in sales the day you launch your campaign – patience is key.

If you’re looking for a city that’s easy to get into, then you might want to consider moving your focus to other European destinations. After all, competition in Amsterdam is pretty high, especially since the city is so popular with visitors from all over the world. So, you might want to consider adjusting your strategy to target specific groups of people rather than just the general population.

The above tips will give you a good start on the right foot when it comes to marketing in Amsterdam. Remember: consistency is the key to succeeding in any marketing campaign. Without it, your efforts will go to waste. So, don’t be afraid to try out different strategies and methods, as long as you keep the consistency and follow-through.