How to Use a Spreadsheet to Plan Your Online Marketing

With the growing popularity of online marketing, it’s important to find ways to stand out from the crowd. One of the best ways to do this is by creating a plan. A plan that is both realistic and effective. That is why I have decided to write this post. To help you create a solid plan for your online marketing activities.

Setting Up Your Spreadsheet

To begin with, you will need to setup your spreadsheet. This is where you will record your plan. The best part of a spreadsheet is that it is very flexible. You can make it as simple or as complex as you want. As a beginner, start simple. Use a cell for each month and simply enter the monthly budget. You can also use free budgeting tools such as Xpense or NooBe. The important thing is that you record your monthly income and expenses.

Enter Your Monthly Income

On this cell, you will enter your monthly income. This is the money that you’re currently receiving from your customers. Typically, this is either sales or commissions from affiliate sales. In rare cases, it may also be a one-off payment for completing a task or selling a product.

You want to record this income in the same way that you record your expenses. That is, using cells and entering the amounts as numbers. For example, if you receive $5,000 each month, you should enter 5,000 as the income and then enter the date on which you received the income in the next cell. Your income can also come from multiple sources. For example, you may receive a commission on an affiliate sale as well as a one-off payment for an event such as a website launch.

Enter Your Monthly Expenses

On this cell, you will enter your monthly expenses. These are the funds that you’re currently spending on. Things such as office supplies, rent, and business travel. The expenses that you’re recording here should match the income that you’re recording on the previous cell. If you are receiving a commission as an affiliate marketer, this is the amount that you’re earning. If you’re spending the money yourself, then this is what you have to pay for.

To keep things simple, you can use free tools such as Google Sheets to track your expenses. This way, you can easily get a clear picture of your finances. You can use a tool like Xpense or NooBe to make it easier to keep track of your income and expenses. Google Sheets will also make creating your plan easier. You can create columns for each item such as rent, electricity, and telephone. Then, you can simply enter the amounts in each cell.

Create The Plan

Once you have entered your income and expenses, you can create your plan. This is the part that can be a little tricky. You want to create a plan that is both realistic and effective. To do this, you need to set some objectives and measurable metrics. Things such as web traffic, new leads, and sales.

Setting specific goals is a great way to both track your progress and ensure that you are setting realistic expectations. If you set a goal of getting 50 new leads this month, but you’ve only just entered the database and have no idea how to get the leads, then you may end up frustrated. Setting a goal of getting 50 new leads in a month is quite a challenging goal.

By setting measurable goals, you can easily track your progress and ensure that you are reaching your goals. For example, if you set a goal of increasing your web traffic by 10%, you would enter 10% as the percentage increase from your current levels of web traffic. Similarly, if you want to increase your sales by 10%, you would enter 10% as the percentage increase from your current levels of sales. This way, you can easily track your progress and ensure that you are meeting your objectives.

There are a few different ways that you can set your goals. You can set a personal goal for yourself or a team goal. You may also want to set a goal for a product that you’re promoting or an event that you’re organizing.

Review Your Plan

Once you’ve created your plan, it’s time to review it. This is where you would go through your plan and either update or correct any information that you may find wrong. Because this is a living document, you should always be able to review it and make necessary changes as you go along. This will help you stay on track and keep things flexible. If you find that you have to wait till next month to receive your income, then you can either adjust your plan or put it on hold until the next month. 

At this point, you’re probably wondering what next. Well, you can either start implementing your plan or you can decide to put it on hold until a later time. You have a choice here. You can either choose to start implementing your plan today or you can choose to put it on hold and revisit it next month. If you choose to start today, then you can either take it easy and implement it step by step or you can dive right in and implement it all at once. In this case, you will need to be ready to adjust your plan as you learn more. However, if you choose to put it on hold, then you can revisit it next month and make any necessary adjustments. 

One of the most important things about a plan is that it needs to be reviewed and updated regularly. Even if you’ve made the perfect plan, you will learn more as you go along. Therefore, it’s important to review the plan at least once a month and make any necessary adjustments.

When it comes to marketing, nothing is ever set in stone. This is why you need to make sure that you are constantly reviewing and adjusting your plan as you learn more. The more that you learn, the more that you’ll be able to adjust and improve your plan. With the right tools and some time off work, you’ll be able to implement the perfect plan and dominate your niche.