What Sports Marketing Degree is Right for You?

Getting a degree in sports marketing can be a great way to get an in-demand job in a growing sector, but what exactly does that mean? Are you guaranteed a job, and if so, what will you do once you get there? How much will you actually make?

Hopefully, this post will answer some of those questions and demystify the process of pursuing a degree in sports marketing.

The Demand for In-Demand Jobs Is On the Rise

It isn’t a secret that the need for people with marketing degrees is on the rise. Between 2007 and 2012, the number of job postings that included the term “marketing” in them rose by 44%. That’s a lot of demand for individuals with a marketing degree.

Even more impressively, those seeking a marketing job can expect to make around $51,000 a year – more than double what they would make if they hadn’t gotten a degree in the first place. For those who would rather minimize their debt, earning $51,000 a year for 3 years would only require a $165,000 total investment (in tuition, living expenses, and fees). That’s less than what it would cost to earn a 4-year degree without a degree (average annual cost: $203,000).

One of the major reasons behind the increase in demand for sports marketers is the growing influence of social media. Over 75% of consumers research products and brands before purchasing them using search engines like Google or Bing. That means businesses must have websites, social media accounts, and email marketing lists in order to reach potential customers and prospects. A marketing degree can equip you to do exactly that.

Why a Sports Marketing Degree?

The demand for people with a marketing degree is definitely on the rise, but what exactly are people getting jobs in? There is a wide variety of career paths you can pursue with a sports marketing degree that will equip you for any type of marketing job you might want to pursue. Here are just a few examples.

Brand Management

If you’re interested in pursuing a job in brand management, you can start by establishing yourself as an expert in marketing across multiple platforms.

You’ll need to have a basic understanding of marketing itself, as well as the different platforms and technologies that can be used to reach consumers. Plus, you’ll need to have a strong work ethic and be able to multi-task. Basically, you’ll need to be a jack of all trades and master of none.

Established brands usually have in-house marketing departments that work closely with the company’s advertising agencies to promote brands and products. The role of the in-house marketer is to create awareness for new products and services, and to manage all associated advertising and communications. The person responsible for creating awareness for a brand is called the Brand Manager.

Marketing Research & Analysis

If you’re interested in pursuing a job in marketing research and analysis, you can start by gaining experience by shadowing a market research firm or company. This way, you’ll learn the ins and outs of market research and how to analyze data.

The knowledge and experience you’ll gain from this will be invaluable, no matter which type of marketing job you end up pursuing. You’ll be able to identify key market segments, and analyze their behaviors, demographics, and preferences. You’ll also be able to interpret analytical results and communicate them clearly to clients. If you’re looking for a career that allows you to utilize your intellect, this is a path to consider.

Marketing Planning & Strategy

A lot of people consider a marketing degree to be a pre-requisite for a job in marketing planning and strategy. This is probably because most companies that employ marketing strategists also have a team of managers who are responsible for the day-to-day marketing activities, such as advertising, public relations, and sales promotions. A marketing plan is a formal document that spells out the objectives and the specific activities that will be carried out to achieve those objectives. It’s a way of organizing the strategy behind the marketing campaigns. The person who plans out the strategy is called the Marketing Director or Senior Marketing Planner.

A marketing strategy can be defined as the overall plan for marketing activities. It usually includes the objectives, the target audience, the methods and the measurable metrics that will be used to determine the success of each campaign. Like with a marketing plan, the strategy document will serve as a road map for the marketing team. It will help them keep track of the different campaigns and initiatives, and determine the impact each one has had on the company’s bottom line.

Digital Marketing

If you’re interested in pursuing a job in digital marketing, you can start by establishing yourself as a specialist in online marketing.

The main responsibility of a digital marketer is to create awareness for a brand or product online. This can be done through various platforms and channels, such as social media, email marketing, and SEO.

The job of a social media manager is to create posts for various social media platforms, such as Facebook and Twitter. If you’re passionate about using social media to grow your business, this is a path you should consider. The days of hiring someone to just post on your behalf are over. Today, businesses must be active on multiple platforms and have a presence on social media in order to be considered a serious contender in the marketplace.

A website owner’s biggest adversary is often time itself. Between building and optimizing a website to driving traffic to it and converting that traffic into paying customers, there are numerous things that can go wrong. Even then, the process can be difficult to quantify, making it difficult to assess how successful your efforts have been. A marketing degree can help you become skilled at planning and optimizing all the different types of marketing campaigns you’ll encounter across your career. Whether you end up in digital marketing, brand management, or marketing research, you can be sure you’ll be making a valuable contribution to your industry.

Degree Opportunities

With so much demand for individuals with a marketing degree, it’s important to look at the various degree programs available to gain the necessary knowledge.

The first step is to identify the sports marketing degree that will give you the best chance of getting a job. There are a number of sports marketing degrees available, with varying levels of academic difficulty. Before making your choice, it’s important to consider the specific career paths you’ll be able to pursue with the degree. We’ve discussed a few already, but there are many more, such as:

Sports Management

If you’re interested in a career in sports management, you can start by gaining experience by working for a professional sports team or organization. This will give you an inside look at the operations of a sports team, and how to manage people and finances.

You’ll need to have excellent people skills, as well as be able to multi-task and work under pressure. Once you’re working for a team, it’s only a matter of time before you’re able to move up to an administrative role, where you’ll be handling budgets and team payroll. A marketing degree can help you find your niche in the sports world, and equip you to excel in your role. We couldn’t leave out the fact that you’ll get to enjoy the athletic lifestyle of a professional sports person. It doesn’t get much better than that!


If you have a strong background in accounting and you’ve always had an interest in the field, then getting a professional accounting degree might be a good fit. With the ever-growing reliance on technology and data from every walk of life, it’s not surprising that businesses depend on people with advanced accounting skills to keep track of the ever-growing mountains of information. The need for people with a knowledge of accounting is predicted to increase by 12% over the next few years.

An integral element of any successful marketing plan is the ability to monitor and analyze the results of your campaigns. If you’ve gained a strong knowledge of accounting, you’ll be able to design and implement effective marketing programs using the right tools and platforms. You’ll be able to choose from a variety of specializations, such as: business, taxation, or finance, to name but a few.


Budgeting is an important aspect of any business, and marketing is no different. As a business owner, you’ll want to know how much you’re spending on each campaign, and if what you’re spending is achieving the results you want. A poor budget can hamper your entire marketing strategy, ruining any chance you had of bringing in the revenue you anticipated. Luckily, there’s an easy way to keep track of your business’ spending, and that’s using budgeting software.