Spain is one of the most popular travel destinations in Europe, and consequently, attracts a lot of digital nomads from all over the world. With an incredibly beautiful countryside, delicious food, and warm people, it is definitely not hard to understand why so many choose to live in Spain. This blog post will talk you through the steps necessary to effectively market your products and services to the Spanish-speaking world. It will cover general SEO best practices, including keyword research, content creation, and link building.
Local SEO
Depending on where you are based, you will need to consider the location of your target audience in Spain. If you are based in Barcelona and want to reach people in other parts of Catalonia, you will need to take this into account. One of the best ways to find information about your target audience is through local SEO. Conducting market research and analysis in local directories, social media, and SEO websites can help you find the demographics, psychographics, and digital behaviours of your ideal buyer.
Some of the biggest directories in Europe, including TripAdvisor, Evie, and Yandex, have a dedicated section for businesses in Spain. These are goldmines for local SEO. In addition to this, you can also find a variety of tools to help you find the most relevant audience for your product or service.
If you don’t have the time to do your own local SEO, you can always opt for paid Google Adwords campaigns or buy links from SEO freelancers or link networks.
Getting a local listing on Google Maps can also be an effective way to attract customers from a specific area. This allows them to find whatever you are offering and save it to their maps for future reference.
Keyword Research
Once you have a clear idea of your target audience’s psychographics and digital behaviours, you can move on to the next step — keyword research. This will help you find the most relevant keywords and phrases that other marketers are using to capture organic search traffic.
There are a variety of tools to help with this step, from free options like Google Keyword Planner, to paid platforms like WordStream, which offers a premium version that does all the calculations for you.
If you are looking for an all-inclusive solution, then WordStream is probably the best option. Otherwise, using Google Keyword Planner is quite easy if you know how to use it right. Enter your product or service in the bar at the top, and choose the location of your target audience (in this case, Spain). You can then set your daily budget and review the most profitable keywords and phrases you have found.
Content Creation
Once you have your keywords, you will need to create content to drive organic traffic to your site. There are several platforms that make content creation easy, from creating a blog to finding pictures and videos for your social media accounts.
Blogs are a fantastic way to build credibility and gain trust in your niche. When done right, they can significantly boost your SEO. Even if you are just starting out, you can use free platforms like WordPress to create your blog. The advantage of a blog is that you can use various tools to grow your audience, such as email marketing, social media, and SEO.
A blog can also be the foundation for more complex websites and digital stores in the future. When creating content for your blog, make sure to add value to your target audience. Make sure to include things like how-to guides, FAQs, news articles, etc.
Pro-Tip: If you want to create content for maximum relevancy, use a content curation site to gather news and insights from various sources. For example, let’s say you are a fitness freak and want to create content for the sake of increasing your organic traffic. You can use a content curation site, like Fitness Evolved or One Great Story, to find articles, videos, and news stories about workouts, diets, and fitness trends. Having content on your blog that is fresh and unique will help your SEO. Not all content is created equal, and it’s quite likely that your existing customers will appreciate content that is tailored to their needs. Creating content that is only relevant to a small segment of your target audience can damage your credibility with the rest of your audience.
Link Building
Now that you have a base of engaged followers, you can start to develop a strategy for link building. The first step is to look for opportunities to link back to your content — whether that’s an article you have published or an Instagram post.
Pro-Tip: If you can, start a conversation with someone influential in your niche—a blogger, a thought leader, or a business adviser—and ask if they will link to your content. You can also look for opportunities to guest post on other websites in your niche.
Once you have established a small community of engaged followers, you can start to develop a plan for link building. The first step is to look for opportunities to link back to your content — whether that’s an article you have published or an Instagram post.
Pro-Tip: If you can, start a conversation with someone influential in your niche—a blogger, a thought leader, or a business adviser—and ask if they will link to your content. You can also look for opportunities to guest post on other websites in your niche.
Link building is quite important in order to have a robust SEO strategy. Without a healthy backlink profile, your visibility can be significantly hampered. Link building not only helps you establish credibility, but it also helps establish trust between your customers and potential new customers. Building links takes a bit of effort, but it’s worth it.
General On-Page SEO
After you have done all of the groundwork for your local SEO and link building, you can move on to the on-page optimization. This includes taking care of things such as the title tag, meta description, and page content.
Pro-Tip: If you are writing a sales page or a product description, do your best to include long-tail keywords in these documents. For example, let’s say you are a real estate agent and you want to write up a sales page on single family homes in Barcelona. You can include the keyword “Barcelona single family homes” in the page title, the meta description, and within the content itself. Doing this can significantly improve your search engine ranking and drive more traffic to your website.
Social Media
Depending on your target audience, you can choose from a variety of social media platforms. A lot of Spanish-language marketers use Facebook, as it is the most popular social media network in Spain. Other platforms, like Twitter, are also extremely popular in Spain, especially among younger audiences.
As with any other marketing channel, you can use social media to establish your credibility, build a following, and attract more customers to your business. You can use various tools like Hootsuite or Twitter to engage with your target audience and establish yourself as a thought leader in your industry.
ProTip: If you don’t have the time to constantly monitor social media channels, you can always hire someone to handle it for you. This will help you gain more traction and create more leads.
Pay-Per-Click Advertising
If you are looking for a quick and easy way to gain more customers, you can always turn to PPC advertising. This is also known as paid search or adwords marketing. PPC advertising works simply by paying per click, so it is quite affordable when compared to other advertising platforms. It’s quite easy to set up as well, and will only take a few hours to get started.
The advantage of PPC advertising is that you can target the right audience, engage with them, and convert them into paying customers—all without having to create any content. The disadvantage is that you will only get a short burst of cheap traffic, which may not be relevant or engaging enough to turn into paying customers.
ProTip: If you are looking for an all-inclusive solution, consider using a platform like Google AdWords to gain organic search traffic and then using a tool like Marketing Suite to gain more leads and customers. Making use of both PPC and organic search can significantly grow your business.
Video Marketing
Thanks to the proliferation of cameras and smartphones, video marketing is easier than ever to do. As with any other type of marketing, video marketing can be used to promote your business, raise brand awareness, and create engagement. With the right strategy, video is a fantastic medium for marketing.