When you’re looking for a new challenge, what more attractive prospect could there be than learning to do something completely new and different? Learning to be an online marketer is a great way to expand your expertise, network, and ultimately, earn more money.
Although there is plenty of room for growth in any industry, it is definitely an attractive option for those looking to break into the lucrative field. Companies like OneO2 take pride in providing the best possible learning environment while also allowing you to gain valuable real-world experience.
If you’re interested in embarking on this path to advancement, continued education is certainly a priority. Fortunately for you, we’ve put together a list of the best online marketing courses in Southern Oregon so you can begin your journey to becoming a top digital marketer in no time!
Online Marketing Specialties Are Endless
Although there is plenty of room for growth in any industry, there are some specialties within online marketing that you can focus on. The possibilities are endless once you get the hang of it.
Marketing management is the process of planning, executing, and measuring the results of a marketing campaign. This includes analyzing data, setting budgets, and measuring the success of different marketing initiatives. Because it can be such a broad area, it can be a great choice for those looking for new career opportunities. The specialties within marketing management include:
- marketing analytics
- marketing research
- marketing strategy
- marketing communications
- marketing planning
- marketing execution
- marketing management
Start Your Education With These 3 Steps
Now, you might be wondering where you should begin your studies. With so much information available online, it would be a shame to not make use of all the resources at your disposal. If you’re looking to start your education immediately, here are the three steps you should take:
Decide What You Want To Study
When you’re first considering which online marketing course to take, it might be wise to start small. Why? So you can get a feel for how the course is structured and how you might perform once you complete it. Do some research and find out what is needed to get your foot in the door. Once you have found the right fit, you can apply for more information. At this point, you will have a clearer picture of what you’re investing in.
Start By Learning Key SEO Fundamentals
If you are new to SEO, it can be a bit overwhelming. You will have all these key terms and concepts to learn. To make your transition to SEO quicker and easier, you should learn the basics first. That way, when you do reach a point in your studies where you feel comfortable, you can dive right in to more complex topics. Start by learning how to use Google Keyword Planner and other free tools like Itoaa or SEM Rush. With these tools, you can quickly find the right keywords and phrases you should be targeting without having to delve too deeply into research. If you know what you’re doing, you can also find cheaper keywords through tools like Google Keyword Finder. Even if you don’t know much about SEO at all, it is still achievable to rank a website or blog in the top three of your industry for some very competitive keywords. With a little bit of dedication and some elbow grease, anything is possible.
Learn About Analytics
Once you have some knowledge about SEO, it is time to move on to the next step. Analytics is the practice of measuring and analyzing the results of a marketing campaign.
Having knowledge of analytics will not only assist you in your SEO studies but also in your career. Being able to analyze data and discern trends will help you to evolve as a marketer and adjust your tactics as needed. Some of the areas you will learn about in analytics include:
- A/B Testing
- Charts
- Dashboards
- Mining Big Data
- Metrics
- Patterns Analysis
- Reporting
- Scheduling
- Segmentation
- Testing
- User Behavior
- Analytics
The Perfect Career Option For Those Who Love To Travel
If you are the adventurous type, an online marketing course might just be the perfect choice for you. Not only do you get to explore the world, you also get to do what you love. So if wanderlust is your thing, consider becoming an online marketer.
Taking a more romantic perspective, being able to work remotely can translate to significant savings. If you have a long-distance relationship, consider the benefits of an online marketing course. You will get the chance to work remotely while learning new things, making new connections, and ultimately, growing your career. Even if you don’t have a long-distance relationship, there are still plenty of savings to be made by working remotely as an online marketer. For those who love to travel, discovering the perfect destination becomes simpler with the help of an online marketing course. With Google creating new opportunities to work remotely, even those who love the adventure of traveling can now work remotely and see the world. You can even set up automated responses so you can quickly move between destinations. The world is your oyster!
If you are looking for a new challenge, the list of career opportunities within online marketing is seemingly endless. Once you complete your education, you can find jobs in a number of fields including marketing, sales, and business analysis. Some of the more popular jobs include:
- Marketing Specialist
- Online Marketing Manager
- SEO Analyst
- Business Intelligence Analyst
- E-commerce Manager
- Digital Marketing Strategist
- Data Analyst
- Content Marketer
In light of all the opportunities that exist in digital marketing, it is definitely a field to consider. Those who love the hustle and bustle of the city may want to explore other options. For others, this may be the perfect opportunity to finally get the career they deserve.