What is a Master’s in Marketing?
A Master’s in Marketing (MMa) is a postgraduate degree that allows students to specialize in marketing. A Master’s in Marketing Online (MMa Online) program allows students to take advantage of online learning opportunities and continue specializing in marketing in a flexible way.
Why should you get a Master’s in Marketing?
A Master’s in Marketing provides you with the advanced marketing knowledge and skills needed to be an effective marketer. It also provides you with the confidence to start your career as a professional marketer in a highly competitive job market.
It might not be the case for all businesses, but increasingly, companies are encouraging their marketers to get a Master’s in Marketing as it shows that you are committed to becoming the best at what you do. According to the International Association of Business Schools, by 2022, 80% of all business degrees will be awarded online. With online learning becoming more prominent, the world of higher education is in transition as some of the most recognizable names in higher education are now accepting students to study full-time while working remotely. SNHU is one of the latest universities to implement this mode of learning.
How can you specialize in Marketing?
Marketing is a broad specialty area, so students may choose to focus on specific sub-specialties and build their program of study around those areas of interest. Students may choose to specialize in B2C marketing, pharmaceutical marketing, industrial marketing, digital marketing, or sales and marketing management. Those interested in a career in marketing as it relates to business, economics, and management may consider an MBA with a specialization in Marketing.
What does SNHU offer?
SNHU offers several specializations for the MMa degree. Below, you’ll discover more about each one.
B2C marketing is an umbrella term for all direct-to-consumer (B2C) marketing activities. Simply put, B2C marketing includes everything you need to target and convert potential customers into paying customers. As a B2C marketer, you’ll conduct marketing research, analyze sales data, and design marketing strategies for various products and services.
At SNHU, you can study specializations in B2C marketing, encompassing digital marketing, marketing analytics, and marketing management. The advantage of a B2C marketing program at SNHU is that you’ll learn the theory and practice of marketing management as it relates to digital marketing. In addition, you’ll gain specific industry insights that will give you a distinct edge in the workplace.
Pharmaceutical marketing can be described as the science and art of marketing a drug or biological product. The goal of pharmaceutical marketing is to generate enough interest in a drug to make it commercially viable. For pharmaceutical manufacturers, marketers develop strategies to get physicians and patients talking about their drugs. Once the drug is on the market, marketers must keep up with the continuous flow of new data and information regarding the product. To get started in pharmaceutical marketing, you’ll need at least a bachelor’s degree in a related field, such as biology, chemistry, or pharmacy. A pharmacy marketing program at SNHU offers students an in-depth understanding of the pharmaceutical industry and provides them with ample opportunity to specialize in a field that is growing in demand.
Industrial marketing is a broad area that incorporates marketing strategy, tactics, and tools for an organization or business to obtain a competitive advantage in the marketplace. As an industrial marketer, you’ll conduct market research, analyze sales data, and design marketing and advertising campaigns for specific products and services. You’ll also be responsible for measuring the success of these efforts.
To study industrial marketing, you’ll need at least a bachelor’s degree in a related field, such as business or economics. At SNHU, you can study specializations in industrial marketing, encompassing marketing analytics and marketing management. Those interested in a career in marketing and management, and with an eye on the future, may consider an MBA with a specialization in Marketing.
Digital marketing is marketing conducted using digital technologies (web, social media, and mobile devices (smartphones, tablets, and notebook computers)) to connect with consumers and create interest in a product or service. The marketing strategies and tactics used in digital marketing are very similar to those in traditional marketing, except that the former uses digital technologies to connect with consumers. Interested in studying digital marketing? At SNHU, you can study specializations in digital marketing, encompassing marketing analytics and marketing management. Those interested in a career in marketing and management, and with an eye on the future, may consider an MBA with a specialization in Marketing. At this point, digital marketing is one of the most in-demand specialties in marketing.
Sales and Marketing Management
Sales and marketing management is the practice of planning and controlling the marketing and sales functions of a business to achieve profitable growth. The role of a sales and marketing manager includes developing and executing marketing and sales strategies, managing marketing and sales activities, and monitoring and reporting on business performance.
Marketing and sales management are distinct specialties, but they often overlap. In general, marketing managers may get involved in day-to-day operations, such as advertising, public relations, and sales, while senior level sales managers may get involved in creating and following-up on strategic business plans. Those interested in a career in marketing or sales management may consider an executive MBA with a specialization in marketing or sales.
In addition to the specializations listed above, SNHU offers a General Marketing degree, which is a common entry point for those wanting to study marketing. This degree doesn’t require any previous knowledge or experience, and it’s open to students regardless of their major. You can study full-time or part-time, and as a part of your studies, you’ll complete a 300-level thesis or a 400-level project, which will give you a well-rounded understanding of marketing. At this point, the need for a Master’s degree in Marketing is clearly established, and SNHU is a great option for those seeking to gain specific expertise in this area.
In summary, a Master’s in Marketing provides you with the advanced marketing knowledge and skills needed to be an effective marketer. It also provides you with the confidence to start your career as a professional marketer in a highly competitive job market.