How to Market Your Online Masters Degree?

Do you have an online masters degree? Have you considered marketing your degree as a teaching assistant or tutor? With over 90% of UK students graduating with online qualifications, there is plenty of opportunity to reach a targeted audience.

According to research, nearly a third of working adults in the UK have used their university skills to supplement their income. For those interested in pursuing a career in education, marketing or testing, there is an abundance of job opportunities with some of the world’s most reputable universities. As well as providing unique access to courses, many online universities have also invested heavily in marketing their programs. As a result, graduates can look forward to landing well-paid jobs with top firms in the industry. If you believe that your course would appeal to the abovementioned audience, you can consider undertaking a marketing plan to attract more students.

The role of a teaching assistant or tutor is generally to support teachers by acting as a content expert, a desk manager, or a course buddy. Depending on the type of program, you may be required to visit students’ homes or meet with them in person to provide on-campus support. While this can be an invaluable experience and allow you to build up a strong network of professionals, it may not be for everyone. If you are solely interested in pursuing a career in education, you may want to consider alternative options.

The Advantages Of An Online Masters Degree

What are the advantages of an online masters degree?

Firstly, with most of the coursework being conducted online, you can complete your studies when and where you want to. Perhaps work full-time and study at night when the kids are asleep? Or perhaps take a gap year to travel the world and work on your dissertation? With flexible working hours and the availability of online tutors and mentors, there is no limit to the number of options available to you.

In addition, with so much of the content being online-based, you will also be able to access it from anywhere. Whether you are in the middle of nowhere or in the middle of town, you will still be able to work your way through the curriculum as per usual.

Finally, with tuition fees being mostly affordable for students, there is no financial barrier to entry. Wherever you might be in the country, you will have the resources you need in order to complete your studies.

How Can I Market My Online Masters Degree?

Having an online masters degree means you have a huge marketing platform that is constantly accessible to you. This is both good and bad depending on how you look at it. The good aspect is that you have an endless stream of prospects waiting to hear from you. The bad aspect is that there are an infinite number of competitors also vying for your attention. (If you’re reading this, I assume you’re already thinking about marketing your degree, so you know exactly what I’m talking about).

Just like any business, you will need to make the decision on how to go about marketing your degree. Do you want to spend thousands on pricey ads in national newspapers? Or would you rather try and secure some high-profile placements for your program on TV and radio? Each school and degree has their own unique approach to marketing, so you will need to determine the ideal method for you.

The Importance Of The Journal In Your Marketing Plan

One of the things you might consider is the importance of the journal in your marketing plan. As a student marketer, you will no doubt be aware of the value businesses place on peer-reviewed research, especially if the research is done on their behalf. In academia, getting articles published in top tier journals is a great way to increase your prestige and open up more job opportunities. (For full details on how to get academic articles published, check out this resource from the Open University).

If you decide on running magazine or newspaper ads, you will need to consider where you are going to run them. If you choose to appear on television or radio, you will need to bear in mind the amount of airtime you are going to be allocated. In addition, you will also need to decide how frequently you are going to run these ads. The more often you run them, the more people are going to know about your program. (Note: I’m not suggesting you use expensive advertising agencies to handle your media placements for you – that’s a whole other ballgame).

Traditional And Digital Marketing Campaigns

Traditionally, businesses market their products and services using flyers, newspaper ads, magazine spreads, radio interviews, and billboards. Whilst these methods of marketing remain highly effective, they are not without their limitations. With so much of the population moving towards digital space, how can you reach your target audience? (And why should you even bother trying to reach them digitally if you’re not successful with traditional methods?)

Forbes reports that 62% of consumers have bought a product or service after seeing it advertised on social media platforms. If you utilize social media to market your degree, you are guaranteeing that at least 60% of your audience is going to be reached digitally. Whilst this might not seem like a bad thing, you will still need to decide whether you prefer digital marketing to traditional methods.

The truth is that no one approach suits all businesses. What is essential is that you find the method that suits you and your budget. If you decide to use traditional methods of marketing, but want to do more of it digitally, you can always try and achieve this by using a combination of both approaches. As well as digital marketing, you could also try and secure some placements on national television or radio stations. Whatever you choose, make sure that your chosen methods of marketing are going to get you the results you are looking for. This is your job now – to find out what works and doesn’t work for you, your school, and your program.