A banner ad is often considered as the little banner that sits at the top of a website. However, there is a lot more that goes into creating an effective social media & online marketing banner than just a few lines of text. In fact, many professional marketers put in a lot of effort into their banner creation process, trying to find that “right” balance between creativity and functionality.
The Basics Of A Banner Ad
The basics of a banner ad are pretty simple. You just need to include a few key pieces of information about your product or service, as well as a call to action. The more you put in, the more you will get back. A general rule of thumb is that for every $1 you spend on ads, you will get $2 back in leads.
There are many different ways to display a banner ad, such as a pop-up window, a full-screen image, or even a video. The key is to find the one that suits your audience the best.
The Design Of The Banner
When someone clicks on an ad, they usually end up on a landing page. This is where you can really put the “paint” on the billboard and make it work for you. When designing your banner ad, you should put yourself in your audience’s shoes. What would you need to see in order to decide to click on your ad?
Here are some things to keep in mind when designing your banner:
- Colorful and vivid images attract attention.
- Keep the size of the banner in mind. Huge banner ads usually don’t work as well as smaller ones.
- Bold text draws more attention than normal text, and headlines draw even more attention than bold text.
- Use a combination of both to create a more compelling ad.
When you have answered these questions and designed the banner according to the above advice, you will create an effective social media & online marketing banner.