Most businesses, big and small, know the importance of having an online presence. Having a physical storefront, while still important, has become almost redundant in today’s world of digital commerce.

Even businesses that operate entirely offline still have an interest in establishing an online presence to reach potential customers.

Traditional marketing and advertising on social media channels, such as Facebook and Twitter, have evolved to become more effective and engaging. If you’re looking to grow your business on social media, keep reading.

Why Social Media and What Makes It Special?

It’s important to understand the unique place that social media occupies in the marketing world. While traditional media, such as television and print, still exist and can be used effectively to reach potential customers, social media is different.

At its core, social media is about people connecting with one another and sharing content that is meaningful and interesting to them.

In today’s world, we often turn to social media to find information, entertainment, and connection. It’s more important than ever to have a presence on social media.

How Can Social Media Help My Business?

If you’re answering yes to the above questions, social media is a great place to grow your business. It can help you find and connect with customers, attract talent, and showcase your expertise.

But how can social media help my business?

There are several ways that social media marketing can help your business, but let’s take a closer look at how it can help increase your online sales.

Build A Personal Brand

If you’ve ever watched Shark Tank or Shark Blogger, you know that the majority of pitches focus on a personal brand. Why? Customers identify with individuals, not companies. When you establish a personal brand for yourself, you become a subject matter expert in your industry and can offer advice and guidance to others.

By creating a personal brand, you separate yourself from others in your industry and establish your expertise. In addition to increasing your sales, developing a personal brand can also increase your influence and impact in your industry. If you’re looking to grow your business, developing a personal brand is a great place to start.

Attracting & Retaining Clients & Employees

One of the primary ways that social media marketing can help your business grow is by attracting and retaining customers and employees. Social media is a great way to quickly establish yourself as an expert in your industry and connect with people who are interested in what you have to offer. If you’re looking to attract new customers to your business, creating a business account on social media sites, such as Twitter, can help.

Customers use social media to discover and learn about businesses and brands, so if you want to attract new customers, you must have a strong social media presence. Establishing a presence on social media can also help you retain current customers by providing new content that is interesting and engaging.

As you build out your social media strategy, consider using platforms that are most effective at reaching your target audience. Depending on your niche and industry, you may want to consider using Pinterest, Instagram, or LinkedIn to grow your business.

Curate & Engage With Fans & Followers

While you’re building out your personal brand, consider establishing a separate business account for your company. If you’re operating a blog or vlog, you can use the company account to engage with customers and potential employees, while also curating content for your personal brand. Establishing a separate business account for your company also makes it easier to keep track of your content across both channels. If you’re looking to engage with your audience and expand your social media reach, consider using platforms that allow for video, such as YouTube, to showcase your expertise.

The Changing Face of Marketing Through Social Media

Traditional forms of marketing and advertising, such as radio and print ads, have been around for more than a century, but they’ve largely remained the same. Then along came social media, and everything changed.

With the increased reach and ability of social media to engage with people, traditional forms of marketing and advertising become more effective than ever. If you’re looking to grow your business on social media, take time to learn about the various platforms, how to use them effectively, and how to build a following. Then consider how you can use social media to improve your marketing and advertising strategies.