Most people have a basic familiarity with social media and how it works, but for those who don’t understand the ins and outs of social media, here are a few suggestions on what type of social media training you should consider pursuing.
For those who want to venture into social media “old school,” there are several training programs that can help get you up to speed, including:
- SOCO Media (Social Media for Communicators)
- Hootsuite (with Integrations)
- Canva (Creating and Managing Twitter Cards)
- and so much more…
These are all traditional training programs that can help you learn the fundamentals of social media posting and engagement. Some of the courses also include the basics of SEO (Search Engine Optimization), which can help get your content out to the masses.
The Hybrid Approach
If you’re looking for a more flexible approach, you can take a hybrid course, which combines both online and classroom learning.
Coursera, the world’s largest online learning platform, has created a massive open-source community content, which you can access for free, including the latest social media training materials. After taking a course on Coursera, you can access the content via a free trial of their premium membership.
Through their partnership with top faculty from leading universities around the world, they’re able to offer courses that would not normally be available for free. This creates an opportunity for online learners, such as myself, to benefit from access to high-quality learning materials, which can be accessed anytime, anywhere. When you’re doing your grocery shopping, waiting for your kid’s school bus, or even while you’re commuting to work, you can pull up a quick tutorial on social media and get back to doing what you love – shopping, cooking, and nurturing your loved ones.
Social Media for Parents: A Crash Course
If you’re a parent who’s trying to figure out how to engage with your kids on social media, you can check out this informative guide by the American Society of Media Photographers (ASMP), which provides tips on how to use social media to connect with your children. The guide walks you through what you need to know about social media, including how to create a good username, how to measure your child’s digital footprint, and how to block harmful content. It also provides advice for parents on how to be savvy users of social media platforms themselves, so they can be an example for their kids of what an ethical and responsible user looks like.
For those who want to further develop their skills as a social media user, you can look into becoming a social media coach or user experience (UX) strategist. Both roles require extensive training in the areas of social media and digital marketing, as well as a strong background in business. While the above suggestions might get you started, it’s up to you to decide what type of professional you want to become.