One of the biggest challenges of any business or brand in this day and age is gaining traction in the social media market. With more people staying at home and utilizing the internet to search for information and products, you have the opportunity to connect with a larger audience than ever before.
Despite this, many businesses are struggling to figure out how to engage with their audience effectively and efficiently.
If you’re looking to boost your social media marketing efforts, here are 10 tips to get you started.
1. Choose the right platform
When it comes to social media marketing, you have two options: you can build your own platform or you can join an existing one. The first step to taking full advantage of social media is to pick the right platform. You want to pick a place where your target audience is already congregating—whether that’s Facebook, Instagram, or YouTube—and build your presence there.
If you’re new to social media, begin small and test the waters with a couple of accounts on the most popular platforms. Once you’ve established yourself, you can move across to other platforms and start building your account reputation and following. You don’t want to pick a place where there’s already a lot of competition, otherwise, you’ll never be able to compete and gain traction.
2. Be genuine
The internet’s main attraction is its ability to expose people to new ideas and perspectives. One of the biggest draws is the ability for the audience to interact with the brand or business offering the content. While it’s not always possible to have authentic human interaction via social media, you can be as genuine as possible without being overexposed or oversharing.
If you want to attract and retain customers, you have to provide value. If you’re looking to grow your audience, you have to provide useful information that will make your content worth sharing. In addition to providing value, you can also use social media to engage with your audience and gain credibility. When you engage with your audience, you show that you’re listening and are interested in their opinion. This often leads to trusted and influential opinions being sought after by the business or brand.
3. Post regularly
People love content that’s regularly published. If you want to be successful with social media marketing, you have to post frequently and consistently. This means that you need to post at least once every two weeks on a regular basis. If you want to get the most engagement and the greatest returns on your investment, then post content that people are looking for. Use your Analytics dashboard to track the content that’s performing well and use that content to guide your future posts. You can also look at the most engaged posts on your behalf to see what strategies are working and build on from there.
4. Research the demographics
To determine the demographics most likely to benefit from your product or service, you should examine the individuals who are currently interacting with your product or service. If you’re not sure who these individuals are, you can use Facebook’s Interest Advertiser tool to get an idea of who your ideal customer is. This will help you tailor your strategy to resonate with this audience and gain more engagement and loyalty from them.
5. Measure the results of your efforts
To track the effectiveness of your social media marketing strategy, you need to set up specific goals and metrics to measure your progress. The best way to ensure you’ll reach your goals is to establish a benchmark at the outset and track regular progress. Facebook’s Content Planner allows you to set goals for your content and evaluate the success of your strategy with specific metrics. Using these metrics, you can determine if the content you’re producing is resonating with your audience and becoming a conversation starter or driving traffic to your website. The metrics will also provide you with an idea of the cost of your strategy in terms of investment and time.
6. Develop a content strategy
To be effective at social media marketing, you need to have a strategy in place. To start, you can use your benchmarks to determine the content that’s performing well and use that content to plan future content. If you’re looking to grow your audience, you should use your benchmarks to determine the content that’s most effective at drawing in audience and establish this as the backbone of your strategy. You can then use this content to create ever-evolving series or checklists that continue to build on what came before. These series or checklists should consist of various content types, including text, images, and video. The idea is to have a mix of content that’s appealing to multiple demographics. If you can, work with a content strategist who can map out a strategy that suits your brand and provides you with a steady stream of content that’s been proven to perform well. This way, you can be sure that your strategy will produce results and that you’re investing your time and money in the right way.
7. Customize your content
A major key to being able to engage with your audience and gain their trust is by customizing your content. When you customize your content, you can be certain that you’re presenting your audience with a high-quality experience that’s tailored to their interests. This will make a significant difference in your willingness to engage with your audience and gain their trust. Ensure that the information and content you provide is of a sufficient quality and that it’s something that’ll be beneficial to your audience.
8. Make it diverse
To engage with your audience and gain their trust, you must make your content diverse. If you’re not sure how to do this, simply look at the demographics most likely to interact with and enjoy your content. This will help you determine the kind of content your target audience needs and what will make it more engaging and appealing. Ensure that you’re exploring every avenue when it comes to engaging with your audience—whether this be through video, text, or an interactive element such as a quiz or a contest—and that you’re testing different strategies to see what resonates with your audience the most. Remember that the more you can personalized, the better. This will make a significant difference in your audience’s perception of your brand or business. Ensure that your content is of a high enough quality to make a difference and set you apart from the competition.
9. Use social media to listen and respond
To engage with your audience and gain their trust, you must be willing to listen to and respond to their feedback. When you engage with your audience on social media, you show that you’re listening and are interested in their opinion. This often leads to trusted and influential opinions being sought after by the business or brand offering the content. Ensure that you verify the accuracy of any information that you share, and respond to any criticism or praise with thanks and continued engagement.
10. Be consistent
Last but not least, you want to be consistent when you use social media. When you post frequently and consistently, this shows that you’re investing in your strategy and are committed to growing your audience. Remember, quality over quantity.
As previously stated, people love content that’s regularly published. So, to gain the most traction and attract the most interest, it’s essential that you post frequently and consistently. With this in mind, use your benchmarks to track the content that’s performing well and use that content to guide your future posts. When you do this, you’ll find that your content will naturally become more polished and consistent in quality. This is all you need to begin with to establish yourself and gain credibility as an authoritative voice in your industry. Just remember to be genuine and you’ll be able to convince the audience that you’re a trustworthy source of information. Then, you can use your platform to promote your products and services—and grow your empire.