It’s been a rough year for job seekers, with unemployment rates near a record-breaking high and many industries struggling to find skilled employees. However, that doesn’t mean that all hope is lost for those looking for jobs in digital marketing and online marketing. In fact, as the economy slowly tries to rebuild, many large companies are embracing online marketing and digital marketing as a whole, which means there are plenty of opportunities for talented individuals.
This is the basic building block of any digital marketing agency or in-house marketing team. Without a programmer, there is no digital marketing. It is vital that you have more than one programmer to cover all the various platforms that your agency or in-house team works on. One of the best job opportunities in the online marketing world is that of a programmer or developer. Not only do you get to play with some of the most in-demand technologies, but you’ll also get to do so from a professional standpoint. For example, if you’re a Java Developer, you can expect to earn around $150,000 a year.
2. Digital Marketing Manager
The role of the digital marketing manager is evolving. Traditionally, the role was to oversee the creation and distribution of online content, such as blogs, social media posts, and webpages. However, with the emergence of digital marketing agencies, or in-house teams, this role has evolved to include strategizing, planning, and analyzing marketing campaigns on various platforms.
According to the Bureau of Labor Statistics, the demand for digital marketing managers is predicted to increase by 31% in the next few years. Not only are online marketing jobs plentiful but so is the pay. The top-paying cities for digital marketing managers are:
- New York
- San Francisco
- Los Angeles
Some of the responsibilities of a digital marketing manager include:
- Developing and implementing digital marketing strategies
- Measurement and analysis of marketing performance
- Research and analysis of competitive data
- Monitoring and analyzing social media platforms
- Writing copy for online content
- Analysis of website traffic
- Monitoring and ensuring the security of online platforms
- Designing websites
- Setting up email marketing campaigns
- Management of online stores
- Project management
3. Search Engine Optimizer (SEO)
SEO, or search engine optimization, is the practice of enhancing the quality and quantity of traffic to a website or blog from search engines by altering the content of websites and blogs and creating high-quality online content.
According to the SEO job search engine, LinkedIn, there are currently around 100,000 job opportunities in SEO, with salaries ranging from $66,000 to $150,000 a year.
Some of the responsibilities of an SEO include:
- Developing and implementing SEO strategies for websites and blogs
- Researching keyword and competitive analysis and creating content that maximizes search engine exposure
- Regularly checking and maintaining websites and blogs for errors
- Designing and delivering white papers and in-depth analysis on web analytics
- Creating press releases and coordinating media coverage
- Creating marketing material for different channels
- Managing online stores and e-commerce sites
- Monitoring and analyzing social media platforms for effectiveness
- Strategic projects and initiatives
- Writing high-quality content for websites and blogs
- Research and analysis
- Creating webinars and delivering training
- Designing and implementing online stores
- Content management systems
- E-mail marketing
- Website design
- Résumé building
- Data analysis
4. Sales Manager
As the name suggests, the role of the sales manager is to lead and coordinate the sales department of a company. However, the role of the sales manager has evolved as the digital transformation occurred. Today’s sales manager is not just responsible for closing deals but also for nurturing and growing the business, building pipelines, and creating loyal customers.
According to the digital marketing job search engine, Indeed, there are around 80,000 job opportunities in sales management with a salary range of $79,000 to $150,000 a year.
5. Account Manager
An account manager is someone who manages the relationship between a company and a sales organization, such as a marketing department or a sales team. In-house marketing account managers are often tasked with the responsibility of leading marketing initiatives, analyzing marketing performance, and reporting to the C-suite.
There are a variety of responsibilities that come with the role of the account manager, including:
- Managing and growing business relationships with sales channels (aka B2B marketing)
- Measuring marketing performance and reporting to the C-suite
- Identifying and qualifying business and marketing opportunities (aka B2B sales)
- Negotiating terms with suppliers (aka B2B procurement)
- Developing and maintaining a professional network of contacts (aka B2B networking)
- Determining which platforms to use for marketing (email, social media, web analytics, mobile-marketing, etc.)
- Researching and analyzing competitive data
- Creating marketing material for different platforms (aka B2B media planning)
- Creating and maintaining digital marketing plans
- Designing and implementing online stores
- Performance marketing
- Content strategy
- Marketing automation
- Inbound Marketing
6. Marketing Coordinator
A marketing coordinator, also known as a digital marketing coordinator, is someone who manages the day-to-day operational aspects of a marketing department, such as media buying, engagement with key stakeholders, and the creation and distribution of marketing material.
According to the marketing job search engine, Indeed, there are around 70,000 opportunities in marketing coordination with a salary range of $79,000 to $150,000 a year. Some of the responsibilities of a marketing coordinator include:
- Researching, analyzing, and interpreting data from a variety of sources
- Designing and implementing marketing campaigns on various platforms
- Media planning (aka B2B media buying)
- Creative (aka Branding)
- Marketing research
- Content strategy
- Email marketing
- Social Media Marketing
- Performance Marketing
7. Online Reputation Manager (ORM)
An online reputation manager, is a person who handles the reputation of a brand or company online, creating and protecting an online identity.
In 2016, around 30 million people in the U.S. used Google search to learn about brands, products, and services. That’s 70% of the U.S. population. In other words, everyone is researching brands and products online, whether they want to or not. This presents a massive marketing opportunity.
According to the digital marketing job search engine, Indeed, there are around 60,000 opportunities in online reputation management with a salary range of $56,000 to $110,000 a year. Some of the responsibilities of an ORM include: