Have you ever felt overwhelmed trying to figure out what is the next big thing in digital marketing?
From Instagram to Snapchat to Facebook and YouTube, the list of the biggest platforms in digital marketing is constantly changing.
If you’re looking to build a solid foundation in social media marketing, here are five courses you should take to become ready for the industry.
1. YouTube Marketing for Dummies
Youtube is the second largest search engine after Google and much more popular than Facebook. More than a quarter of the world’s monthly active users are on the platform.
If you’re looking to better understand how to market on YouTube, you can take this free course from Matt Hancock.
This twelve-week course will help you develop an effective strategy for marketing your channel on YouTube. You will learn the ins and outs of doing video marketing on YouTube including how to identify key metrics and goals. This course also equips you to develop a more comprehensive strategy for your social media marketing efforts.
2. Instagram Marketing for Dummies
Instagram is one of the biggest and most popular social networks with over a billion active monthly users.
If you’re unfamiliar, Instagram is a bit like Twitter but with a focus on visual content such as photos and videos.
This is a great place to build an audience and showcase your work. You can take this free course from Jana Klussmann to learn how to effectively market on Instagram.
This twelve-week course will walk you through the entire process of launching a successful Instagram account from the very first step of choosing a profile picture to gaining traction and engagement with your audience.
3. Snapchat Marketing for Dummies
Snapchat is the second most popular social media platform after Facebook and more people are discovering it by the day. With over 500 million monthly active users, this is a perfect place to build an audience.
Snapchat is a little different from your average social network. The platform encourages users to share short-lived stories and images with their audience. As a result, you can expect to see a lot of videos, memes, and gifs on this platform.
This is a great opportunity to connect with your audience on a more personal level and engage with them on a more intimate scale. You can take this free course from Linchpin SEO to learn more about Snapchat and how to effectively market on it.
This twelve-week course will teach you the basics of Snapchat including how to engage with your audience, gain credibility, and become a thought leader in your industry.
4. Facebook Marketing for Dummies
With over 2.3 billion monthly active users, this is one of the most popular social networks out there. If you’re not yet familiar, Facebook is a bit like Twitter with a focus on communities and sharing content.
Like YouTube, Facebook is a destination where people come to learn and socialize. This means that you can expect to see a lot of educational content on this network. From how to build a Facebook team to the ins and outs of marketing on the platform.
This is a great place to spread your voice, build a community, and ignite engagement. You can take this free course from Facebook Marketing for Dummies to learn more about marketing on Facebook and how to make your voice heard online.
This twelve-week course will teach you the basics of marketing on Facebook including how to create and build a marketing team, what metrics to measure, and how to track the success of your marketing efforts.
5. Google Ads for Dummies
Last but not least, let’s not forget about Google Ads!
If you’re unfamiliar, Google Ads is a form of paid search marketing that allows advertisers to efficiently target audiences with relevant ads and keywords.
This is one of the most popular courses on this list because it covers the essential skills you need to get started with Google Ads.
You will learn everything from how to design a Google ads dashboard to how to set up automated campaigns to what keywords to use and how to measure the success of your campaign. The only downside is that this course does not officially support MacOS, so you will need to take it on a PC.
This is a great course to get you prepared to enter the field with confidence. If you’re looking to build a solid foundation in the world of online marketing, Google Ads for Dummies will be a good choice. To get started, all you need is a computer and an internet connection.