Social Media Marketing for Small Business Online Courses
With the coronavirus pandemic dominating the news headlines and the world shifting to a digital sphere, it’s an appropriate time to reassess our relationship with social media. Even those of us who’ve been following and using social media for years may be reassessing the benefits and pitfalls of this growing platform.
For those entrepreneurs who’ve been forced into a lockdown due to the pandemic, this may present a chance to finally get some work done from home. However, with many companies shifting to a remote working environment to ensure employee health and safety, entrepreneurs may find themselves struggling to find customers and generate sales in a world where social interaction and face-to-face contact have largely disappeared.
If that’s you, this article is for you. We’re going to explore how social media can still play a crucial part in growing your small business and provide you with best practices for engaging with customers through social networks.
Why Social Media Marketing?
There are many reasons why you may choose to pursue social media marketing for your small business. From boosting your online presence to generating leads and sales to engaging with customers and establishing brand loyalty, these are just a few of the benefits.
To begin with, having a strong online presence is becoming ever more important and the internet is a hugely influential tool in today’s world. According to HubSpot Blogs research, 73% of Gen Z and millennials plan to shop online, compared to 66% of baby boomers. That’s a huge gap and presents an opportunity for those with an online store.
Whether you sell your products directly to consumers or provide a service, having a web presence and a strong social media marketing strategy is essential. Why? Well, according to HubSpot Blogs research, 59% of consumers prefer to learn about a brand or business via social media channels compared to 28% who prefer to learn about brands or businesses through traditional means such as radio commercials or print publications.
In today’s digital world, consumers have an abundance of choice when it comes to discovering brands and businesses. If you want to grow your business in the right way, it’s essential that you create digital content and grow and engage your social media audiences. This may mean following, liking and creating content that resonates with your target audience.
What Kinds Of Content Should I Create?
Now, you don’t need to have the most lavish budget in the world to invest in content creation. In fact, according to HubSpot Blogs research, only 18% of respondents claimed to have the most expensive content creation budget. So, if you’re looking to invest in content for marketing and growth purposes, there are plenty of affordable options available to you.
To begin with, you could consider using tools like Canva to create infographics, videos or websites that contain useful information for your target audience. Don’t be afraid to experiment with different platforms and devices as long as you’re engaging with your audience. There’s no “right” answer here, just like there’s no “right” way to run a business. In today’s world, we’re all in this together and it’s important that we find ways to collaborate and coexist regardless of our differences.
How Do I Grow My Social Media Audience?
Now, this is one of the most important aspects of social media marketing and something that you may not have considered prior to lockdown. After the pandemic passed, many businesses scrambled to regain the trust of their customers. However, with the world shifting to a digital sphere and many businesses closing their doors, how can you convince people to come back and invest in your products or services?
In a time when the news is dominated by politics and corporate scandals, it’s important to present yourself as a trusted source of information. To begin with, you could follow the 10 step plan suggested by HubSpot Blogs to establish yourself as an authoritative voice in your industry. This includes things like creating high-quality content that is educational and useful. In the same way journalists work hard to gain the trust of their audience, you too can develop the skills necessary to become a highly regarded industry figurehead.
Additionally, you could choose to engage with your audience on social media through various platforms and channels. According to HubSpot Blogs research, consumers are more likely to engage with businesses they follow or like on social media platforms like Twitter and YouTube compared to those they don’t know or follow. So, by creating content for these platforms, you’re guaranteed to build your audience.
How Do I Measure My Success On Social Media?
Nowadays, there are plenty of tools available to track and examine the performance of your social media marketing efforts. From gathering basic analytics for content to more intricate reporting, you can track just about any aspect of your campaign and use the data to examine and improve your performance.
For example, if you notice that your Twitter account is performing better than your Facebook page, it may be time to migrate your efforts to the platform. You can also use this data to determine the content that is performing best on your social media channels. Armed with this information, you can determine what kinds of content your audience responds to and create more of it. Additionally, you can use this data to identify the kind of content that garners the most positive feedback and reward your efforts with more of that type of content.
As we’ve established, in today’s world, having a strong digital presence is critical. However, even those of us who’ve been using social media for years may be reassessing the role that social media plays in our businesses and how we can best incorporate it into our marketing and content creation strategies.
Additionally, due to the pandemic, many businesses have had to reassess their spending habits and consider what they can and cannot afford. For those who’ve been sidelined and struggling to find their place in this new world order, this may be the perfect opportunity to reassess their digital presence in terms of both cost and performance.
So, as you consider your options, whether you decide to pursue social media marketing or not, remember to keep your audience in mind. Create content that they value and benefit from and remember, with great power comes great responsibility.