Social Media Marketing Course Online: Free & Best Resources

Do you want to learn Social Media Marketing from the ground up? Do you want to become an expert in the field and be able to explain to prospective employers what sets you apart from others? If so, then this social media marketing course is for you. You will learn the ins and outs of creating engaging content for various social platforms such as Facebook, Instagram, LinkedIn, and YouTube. This course will also equip you with the best practices for measuring the success of your social media campaigns.

Why Should You Learn Social Media Marketing?

The global digital marketing sphere is constantly evolving, and so is Social Media Marketing. From an initial focus on traditional social platforms like Facebook and YouTube to more niche communities like TikTok and Instagram, the field of digital marketing is expanding to include more and more platforms.

As the marketing world evolves, the demand for individuals who are familiar with online marketing grows. Being able to effectively market online and utilize social platforms is key to being able to find employment in a digital marketing role in 2021 and beyond.

This growing need for expertise has led to numerous corporate training courses that can be accessed remotely. However, not all of these opportunities are created equal, and there is a considerable amount of fluff and filler material within these courses. This is why it is imperative to do some research into the courses before committing to any kind of learning experience. Fortunately for you, we are here to help with some of the best social media marketing resources available anywhere.

The Complete Social Media Marketing Course

This is the complete social media marketing course in a nutshell. If you’re looking to learn the foundations of the discipline, this is the best place to start. You will learn the basics of creating a digital marketing strategy, implementing social media marketing tactics, measuring the success of your campaigns, and much more.

You will also be able to follow the course from the comfort of your home. You don’t need to be in a classroom to learn how to code or how to use Photoshop. With online courses, all you need is a decent internet connection and a webcam.

Upon completing this social media marketing course, you will be able to create a digital marketing strategy, implement tactics, and track the results of your campaigns.

This training program is definitely a good choice for those who are brand new to social media marketing or for those who want to refresh their knowledge. It’s also a great option for experienced marketers who want to gain some new skills or need help with some strategy issues.

The Social Media Marketing Specialties Course

If you’re looking to specialize in social media marketing, then this is the course for you. Within this specialties course, you will learn about the various sub-disciplines of social media marketing including social media strategy, social media analytics, and online reputation management. Once you have completed this course, you will be able to apply for jobs within the field of digital marketing or marketing management.

This course is built on the same foundational principles as the complete social media marketing course, but instead of covering the general discipline of social media marketing, it dives into specific territory such as SEO, content strategy, and measurement. You can also gain additional certifications from top tier universities such as the University of Pennsylvania with this specialization. If you’re interested in learning more, here are some other reputable universities whose courses you might want to look into:

  • University of Oxford
  • University of Cambridge
  • Northwestern University
  • Florida State University
  • Iowa State University
  • Stanford University
  • University of California, Berkeley
  • University of Washington
  • Cornell University
  • Duke University
  • Yale University
  • Emory University
  • University of Chicago
  • Rutgers University
  • Georgetown University
  • Pratt Institute
  • Virginia Commonwealth University
  • Missouri University of Science and Technology
  • Indiana University
  • Wright State University
  • Auburn University
  • Texas A&M University
  • Savannah College of Art and Design
  • University of Phoenix
  • Deshaun Williams College of Arts and Science
  • Webber International University
  • Keiser University
  • Wofford College
  • St. John’s University
  • University of Alabama
  • Clemson University
  • Florida Institute of Technology

In any case, this is one of the more comprehensive courses offered online. If you’re serious about specializing in social media marketing, this is the course for you. You can also gain access to additional specialization courses such as SEO and digital marketing.

Digital Marketing & Advertising Specialties

If you’re looking for an in-demand career in digital marketing or advertising, then this specialization is for you. This is another one of the more comprehensive courses for those interested in specializing in digital marketing. Within this specialization, you will learn how to create marketing strategies, design marketing campaigns, and analyze marketing results. You can also gain access to additional specialization courses such as SEO, search engine optimization, and social media marketing.

In creating a marketing strategy, you will be required to consider the different platforms (i.e., websites, social media platforms, etc.) that exist within the digital sphere. Being able to craft a marketing strategy for various platforms is vital. You will also learn about the various metrics that can be used to measure the success of your campaigns including but not limited to traffic, reach, engagement, and conversion. Once you have completed this course, you will be able to apply for jobs in digital marketing or advertising.

Online Marketing & Sales Specialties

If you’re looking for a job in online marketing or sales, then this specialization is for you. This specialization is similar to the digital marketing one, but instead of focusing on creating marketing strategies, you will learn how to design online stores, conduct online marketing research, and analyze online sales data. You can also gain access to additional specialization courses such as SEO, social media marketing, and digital publicity.

The above-listed courses should give you a pretty good idea of what is available online. This is one of the more reputable places to learn, particularly if you’re looking for a career in web design or marketing. Just remember to do your research before committing to any kind of training. Make sure that you are actually learning from an accredited source or that the material is actually useful. In the end, nobody wants to learn something that doesn’t lead them to a good job or help them advance in their current career. So, do your research and find out what is out there before investing any time or money in a training program.