Small Business Online Marketing – 5 Companies to Consider

The Covid-19 pandemic presented a real opportunity for small businesses to gain traction in the digital sphere. As people were restricted to their homes, many realised that they could use the time to showcase their talents and connect with prospective customers.

While many traditional industries saw revenue decline by about 75% during the pandemic, entrepreneurs saw the opportunity to build a business case and grow their brand.

Unfortunately, not all businesses were able to capitalise on the opportunity, with a lot of smaller businesses going out of business during these uncertain times.

If you’re looking to enter the online marketing space and need a helping hand, check out this list of small businesses that we think are worth considering.

1. Teeky

Teeky is a digital marketing and sales platform designed for small businesses that want to grow their audience and convert them into paying customers. With Teeky, you can gain full control over your digital marketing and sales strategies, with the ability to integrate with over 50 different tools and platforms.

What sets Teeky apart from similar tools is that you can integrate with hundreds of different marketing APIs to get relevant content and offers into your campaigns automatically. Plus, you can take advantage of advanced data analysis and targeting functionality to get the most out of your digital marketing efforts.

2. HootSuite

HootSuite is the global social media management platform that enables businesses and organisations to quickly and easily manage their marketing activity across different platforms — such as Twitter, Facebook, and Instagram — from a single dashboard.

The HootSuite platform is incredibly easy to use and understand, and allows for all types of users, from experienced marketers to individuals who want to build their own social media campaign for the first time, to easily manage their content and engage with their audience without needing to be an expert in digital marketing.

3. Sumotech

Sumotech simplifies the complexity of mobile marketing and app marketing, so you can spend more time growing your business and less time trying to figure out what’s happening on your mobile devices.

The Sumo platform gives you all the tools you need to grow your business, including a keyword research tool, automated content creators, and more. While it was initially built for mobile marketing and app marketing, Sumo also integrates with over 40 different applications and services, such as Google Maps, Salesforce, and Trello, to ensure you can get the most out of your efforts regardless of your industry or website.

4. Convio

Convio is a digital marketing agency that was founded in 2000 and is based in San Francisco, providing digital marketing services to small and medium-sized businesses.

The Convio platform is designed for marketing gurus who want to take control of their marketing strategy and implement it, regardless of their tech savviness. What makes Convio special is that it was one of the first companies to offer a fully managed online marketing plan, taking the burden of managing your web content and social media away from you so you can get back to doing what you do best.

5. Vertical Networks

Vertical Networks is a digital marketing agency that was founded in 2011 and is based in San Francisco. On their website, they describe themselves as “a digital marketing agency devoted to helping individuals and businesses succeed through online marketing”.

The Vertical Networks platform is designed to make it easy for marketers who are new to digital marketing to get up and running, without needing to spend a ton of time learning the ropes. What makes Vertical Networks different is that they believe in building long-term relationships with their customers by providing them with highly personalized, end-to-end experiences.

A relationship-based approach tends to produce better results than a ‘one-size-fits-all’ approach, and that’s something that Vertical Networks is committed to delivering.

New Marketers

If you’re looking to enter the online marketing industry and need some help getting started, consider applying to one of these five companies. Not only will they help you get up and running, but they can also connect you with other new marketers and digital marketing agencies that are looking for freelance work.