In this article, you will discover the tried and tested ways that small businesses can use the internet to gain exposure and gain sales. We will cover everything from SEO basics to paid social media marketing and much more.
Get A Website
Nowadays, it is easy to set up a professional-looking website for your business with just a few clicks of the mouse. Just make sure that you choose a web hosting company that is reputable and offers a money-back guarantee if you decide to cancel your account after setting up the website. You can then use a service like Squarespace to launch your website in a matter of minutes.
A website is a great place for businesses to build credibility, establish brand loyalty, and promote their products or services. However, websites alone tend to not be enough to gain significant traction in today’s ever-changing marketplaces. That is why you will want to integrate your website into an online marketing plan that also includes other digital channels.
Get A Business Card
Even before you start spending money on digital marketing, you can start gathering business cards. Just make sure that you choose a small business card provider that offers a trial or cancelation fee in case you decide to stop using their services. Then, you can use their card printing service to print as many business cards as you need for your upcoming promotional activities.
A business card is a great way to introduce yourself and your business to someone who might be interested in what you have to offer. A good business card should contain your name, the name of your business, a telephone number, an email address, and a physical address. Don’t forget to include the URL (web address) of your website if you have one.
Once you have your business card, you can start using it to promote your business. You might want to consider giving it out for free to interested customers or stakeholders. Free business cards can be a good way to build credibility and gain exposure. It might even turn into a free marketing strategy if you are willing to listen and be creative enough.
Get In The Social Media Spots
To succeed in today’s marketplace, you will need to be present on social media. There are various platforms like Twitter, LinkedIn, and Facebook that can be used to promote your business. You can also use social media to engage with customers, potential customers, and other relevant stakeholders.
If you are just getting started, it might be a good idea to focus on LinkedIn. You can use this popular network to connect with relevant businesses and individuals in your market. You can then follow up with a cold email to introduce yourself and your business. A business operating on social media might see positive results even if they are not actively engaging with their audience.
If you have a Facebook page for your business, consider using it to its fullest potential. Post regularly, engage with fans, and watch as your organic reach increases.
Make Sure Your Website Is SEO-Ready
An important aspect of your digital marketing strategy is to make sure that your website is SEO-ready. When someone searches for your products or services online, your website should automatically come up in the search engine results – preferably at the top.
To achieve this, you will want to perform SEO tasks like keyword research, along with on-site optimization and content creation. You can then integrate this newly acquired knowledge into your existing marketing plan. Relevant SEO metrics to look out for include monthly searches, organic search traffic, and the position of your website in the search engine results.
Build Up A Following On Instagram
Instagram is a social media platform that is currently battling it out with Twitter for the title of the world’s most popular social media platform. If you haven’t already, it is well worth taking the time to visit Instagram and see what all the hype is about.
One of the best things about Instagram is its relatively low barrier to entry. Just choose a good quality image, add a little bit of text, and you are good to go.
If you have a small business, Instagram is a potential place for you to grow your following. Just consider these few tips to get you started:
- Instagram stories are essentially just photo galleries that can contain up to twelve images across
- You can add multiple stories by navigating to your profile, selecting the gear icon, and then selecting the story icon
- Each story can have a maximum of seven tags
- To add a story to your page, navigate to your profile, and then select the gear icon. Alternatively, you can navigate to the story you wish to share, click the three dots next to the camera icon, and then select Share.
Get In The App Spots
There are hundreds of apps and digital channels available to businesses and entrepreneurs around the world. Some of these apps and digital channels can be extremely useful for expanding your reach and growing your business. Here are a few of the more popular ones: