In the past, customers would travel to big box retailers like Home Depot or Lowes to look for a roof. However, with the increasing popularity of online shopping, going to a big box store to look at roofing products isn’t as effective as it could be.
The good thing is, you now have the opportunity to market your roofing business online and use social media to get the word out.
In this blog post, you’ll discover how to market your roofing business online.
The Importance Of Marketing
Marketing is more important than ever for roofing businesses. Before the internet, marketers would travel to various locations to get the word out about their products. With the emergence of the internet, marketing became easier to accomplish and more effective.
Even if you have the best product in the world, you’ll never make it to the top of the food chain without marketing. As a roofing business owner, you’ll spend a lot of time marketing and trying to get customers. But how?
There are several methods you can use to market your roofing business, including SEO (search engine optimization), PPC (pay per click), and SEO (search engine marketing). Typically, the better your SEO, the higher you’ll show up on search engines like Google when people are searching for roofing contractors.
SEO: Search Engine Optimization
Search engine optimization, or SEO, is a form of marketing that can help your roofing business gain traction in an already crowded market. With SEO, you’re basically trying to improve your ranking in online searches for roofing contractors. Typically, the better your SEO, the higher you’ll show up on search engines like Google when people are searching for roofing contractors.
You can use various methods and tools to help you with SEO. Some of the most popular ones are Google Adwords, Bing Ads, and Yahoo! Advertising. All of these search engine platforms have free versions that you can use to test out SEO techniques. For instance, you can use Google Adwords to see what works and what doesn’t for your roofing business.
The first and most important step to ensuring your success with SEOTips is to conduct comprehensive keyword research. Simply put, without good keywords, you’ll have a hard time getting the word out about your roofing business. You can either use free tools like Google Keyword Planner or WordStream to conduct the research for you, or you can hire someone to do the research for you. Either way, you’ll want to take the time to find the right keywords.
Once you have your keywords, you can enter them into Google Adwords, Bing Ads, or Yahoo! Advertising. Keep in mind, not all keywords will get you there. You have to have the right metrics in place to determine which keywords are performing well and which ones need some work. Sometimes it’s difficult to know if a keyword is performing well or not. For this reason, you should always test out a few keywords and see how they perform before making any conclusions.
PPC: Pay Per Click
Pay per click, or PPC, is another form of online marketing that can help your roofing business gain traction in an already crowded market. With PPC, you’re basically paying advertisers to include your website as a landing page in their ad campaigns. When someone clicks on a paid advertisement, they will be directed to your website. Since you’re paying per click, the cost is minimal, but it’s another source of traffic and revenue that you can use.
Different platforms like Facebook and Twitter allow you to run ads that support PPC. You can use these platforms to reach the right audience and encourage them to visit your website. Since PPC is essentially advertising, you can use various tools like Google Sheets and Google Analytics to monitor the performance of your campaigns. From there, you can determine what’s working and what needs to be changed to get more leads and sales.
SEM: Search Engine Marketing
Search engine marketing, or SEM, is a combination of SEO and PPC techniques that can help your roofing business gain traction in an already crowded market. With SEM, you’re trying to improve your ranking in search engines like Google and Yahoo! as well as other popular directories and platforms like Yelp and Bing. To do this, you can use various methods and platforms to enter your keywords and phrases into relevant websites and forums that your potential customers might find useful.
Once you’ve entered your keywords and phrases into these platforms, you can use tracking tools to monitor the performance of your campaigns. For example, you can use Google Analytics to track the performance of your SEO and PPC campaigns. The better your performance, the higher you’ll show up on search engines like Google, Bing, and Yahoo! When potential customers search for roofing contractors, your website will be one of the first that pops up.
However, despite all this effort, you won’t guarantee a high conversion rate. Marketing is an ongoing process and requires a lot of work. But, if you’re looking for a quick win, SEM is an easy way to get started. Once you get the hang of it, you can build a strategy around attracting more customers to your roofing business.
Creating An SEO Strategy
Creating an SEO strategy is critical to the success of your roofing business. To begin, you’ll want to create compelling content that draws potential customers in and encourages them to click through to your website. To do this, you’ll need to answer three questions:
- What is the purpose of your content?
- Who is your audience?
- What will you do with the content once you’ve created it?
From there, you can develop a content strategy, identify keywords, and set up automated content that will help you achieve your goals.
To determine the right answers to these questions, you’ll want to review your competitors’ websites. For this reason, you should always try to be somewhere between a beginner and intermediate level when it comes to SEO. If you’re a beginner, start simply by trying to improve your ranking on search engines or getting listed on relevant directories and reviewing forums. As you learn and practice, you can develop more sophisticated techniques, like SEO micro-niches and inbound marketing.
In general, the better your SEO, the higher you’ll show up on search engines like Google when people are searching for roofing contractors. So, if you’re looking for a quick win, SEO is a great place to start.