Are you looking to expand your online presence and take your small business to the next level? While you might think that the answer is simply to get a website, truth be told, establishing a strong digital presence isn’t as straightforward as it seems. That’s because many businesses, no matter how big or small, don’t have the time to devote to developing their web presence. There’s too much pressure already, what with growing sales and establishing a brand identity. That’s where a digital marketing agency comes in. We’re going to tell you exactly how to achieve successful online marketing for your business in Dallas, regardless of whether you have a big or small online presence.
Digital Marketing Is A Must
You might think that having a website would be sufficient for getting your business online, but you’d be mistaken. Although a website is an important part of a digital marketing strategy, it is, by no means, the be-all-end-all. Just like with any other aspect of marketing, whether you have a physical store or not, you need to treat digital marketing as a whole—from SEO to social media. Furthermore, you need to ensure that every part of your digital marketing strategy is working in tandem with the others. This way, you’ll be able to track the results of your efforts and determine, based on what’s working and what’s not, whether or not you should continue with certain strategies.
The Importance of SEO
Search engine optimization (SEO) is one of the cornerstones of a successful digital marketing strategy. Over 80% of all online activity, including website visits and e-commerce transactions, happen without users even explicitly searching for products or services. These online shoppers are utilizing SEO to find the products and services they’re looking for, without having to do any research.
SEO is all about getting your content, whether that’s a blog post, a product description, or even a video, in front of potential customers, who are then able to discover your business, product, or service through organically placed search results, rather than paid ads. In other words, SEO is all about making your content “searchable”—which, in turn, means getting other websites, blogs, and online directories to notice and index your content. There are numerous benefits to SEO, including attracting new customers, increasing brand awareness, and boosting your conversion rates.
Blogs Are A Great Place To Build Organic Traffic
If you’re looking to gain organic traffic from blogs, the great news is that you don’t need to be limited to just one or two. In fact, with the right content, and a bit of effort, you can create multiple, individual blogs that each draw in a different audience, thus creating multiple streams of traffic, from multiple platforms, all leading to your business.
For example, if you sell men’s clothing, you might create a blog that focuses on style tips, fashion advice, and celebrity style. Alternatively, you could create a blog that focuses on the development of young men, whether that’s grooming tips or style advice, and connect with male readers via your favorite male celebrity.
The important thing to keep in mind when creating blogs is to be consistent, and to keep things light and easy to understand. If you can, you should also try to keep your posts brief, with clear calls-to-action. Finally, it’s important to have a schedule for your blogs. Even though you might post frequently and consistently, you won’t be able to draw in a consistent audience without posting regularly and consistently. And, as we’ve discussed, consistency is key to gaining organic authority and attracting more and more organic traffic to your site.
The Importance of Video
Videos are an important part of any online marketing strategy. In fact, according to HubSpot Blogs research, over 80% of consumers have watched video content, whether that’s on YouTube or another platform, and 60% of consumers have watched an explainer video to better understand or learn about a product or service.
Videos can help to expand your reach and attract new customers. It’s well-established that people prefer to learn about products and services via videos, whether that’s through explanatory videos, product demos, or customer testimonials. Furthermore, the SEO benefits of video content are well-established. If you’re looking to grow your business through SEO, videos are a great way to go.
LinkedIn Is A Must For Businesses
LinkedIn is one of the largest and most popular professional networks, with over 500 million active users. So, if you’re looking to attract and engage business professionals, whether you’re in Dallas or another city, LinkedIn is a great place to connect.
LinkedIn isn’t just about connecting with people. It’s also a place where you can find valuable advice and helpful resources that can boost your business. Furthermore, depending on how you use it, LinkedIn can also be a powerful tool for SEO. The network currently integrates with over 200 different services and tools, including Google Search, Google Maps, and Facebook. So, if you have a blog or online publication, you can take advantage of these connections and gain visibility in all the right places.
Instagram Is A Great Place To Engage With Potential Customers
Instagram is one of the most popular social media platforms, with over 500 million active users. Just like with LinkedIn, Instagram isn’t just about connecting with people. It’s also a place where you can engage with potential customers, share relevant and interesting content, and become the go-to source for information about your industry.
One of the more interesting things about Instagram, as a marketing tool, is that it’s a bit like LinkedIn, in the sense that it allows you to connect with potential customers, find relevant experts, and boost your SEO. However, in addition to connecting with people, you can also use Instagram to market your products and services by sharing images and videos of your work. And, since 70% of Instagram users visit businesses they follow, rather than businesses they find through a simple search, you’re sure to reach a relevant audience.
Facebook Is Another Great Source Of Organic Traffic
Facebook, along with Google and Twitter, is one of the biggest platforms used by consumers to research and learn about products and services. According to HubSpot Blogs research, 70% of consumers research products or services on social media platforms, whether that’s Facebook or Instagram, and 20% of consumers have purchased a product or service, after learning about it on social media.
This is why, as a business, you need to be present on all the major social media platforms. Having Facebook, Twitter, and Instagram accounts is enough to ensure that you’re accessible to potential customers. Furthermore, you can take advantage of the fact that people are already connected to your accounts on social media and use that as a way to quickly and easily find your business, no matter where you are.
YouTube Is Another Great Source Of Viral Content
While we’re on the topic of video, let’s not forget about YouTube. YouTube is one of the biggest video platforms, with over 2 billion monthly active users. Just like with Instagram, you can use YouTube to share and showcase your work in all aspects, including videos, live videos, and podcasts. Additionally, you can use YouTube to engage with potential customers, through both structured and unstructured content.
However, YouTube isn’t just about sharing videos. You can use the platform, along with Google+, to find and consume content from brands and businesses you’re already familiar with, as well as discover new content, related to your industry, that others have created.
Attracting, Growing, And Retaining A Follower Circle On Social Media
There are a variety of things that you need to do, to effectively and efficiently use social media, whether that’s Instagram, LinkedIn, or Facebook, to attract, grow, and retain a follower circle.
To begin with, you need to identify the demographic you wish to target and the type of content that will appeal to them. Next, you need to establish a strategy for engaging with your audience, both on and off the platform. You also need to determine how you’ll measure the success of your efforts and identify areas for improvement, if necessary.