While the benefits of online marketing are countless, getting started can feel overwhelming. What’s the right approach? How much should I invest? Is social media driving sales, or is it more of a ‘nice to have’ tool?’ Are SEO and content marketing better than PPC or paid ads?
If you’re looking to enter the world of online marketing but feel timid about committing to a lengthy education, this comprehensive course will help you get started. With expert guidance from some of the best minds in the industry, you’ll gain the knowledge you need to succeed in this field.
In this course, you’ll discover the theory and practice of online marketing, from understanding users’ needs to executing successful campaigns. You’ll also receive invaluable educational material such as a Business Analysis and Marketing Plan, as well as a fully functional course website with a live training environment. By taking this course, you’ll gain the confidence to enter the world of online marketing and grow your business successfully.
So, what will you learn in this course?
Digital Marketing Fundamentals
This course will give you a solid understanding of all the theory and practice behind digital marketing. You’ll explore everything from SEO, Content Strategy, and Performance Marketing, to name a few. Using a mix of lectures, interactive quizzes, and case studies, you’ll gain the knowledge you need to succeed in this field.
You’ll start by learning the theory behind SEO and content marketing, going over some of the most significant terms used in both disciplines. Then, you’ll learn how to properly implement SEO and content strategy in your marketing plan. With an emphasis on proper keyword research and the use of relevant meta data, you’ll be able to drive more traffic to your site and, eventually, convert this traffic into paying customers.
Next, you’ll learn about the various metrics that can be used to measure a marketing campaign’s success. Knowing the importance of these metrics, you’ll be able to create a clear index of performance and continue improving your strategy throughout the course of action planning stage of the marketing process.
In this module, you’ll learn about the theory of campaign management, as well as how to create and manage marketing campaigns. You’ll also learn about various approaches to measuring the success of a marketing campaign, as well as how to effectively track and analyze performance across multiple channels.
You’ll start by looking at the different types of campaigns, from awareness campaigns to special promotions and events. Then, you’ll learn about ad copy, landing pages, and the two-step conversion process, using the Google Analytics Dashboard to track success.
Next, you’ll learn about the various metrics that can be used to measure the success of a marketing campaign, including:
- Web analytics.
- Search Engine Optimization (SEO).
- Online marketing.
- Social media.
- Pricing Strategy.
- Performance Marketing.
- Brand Management.
As a beginner in marketing, your task in this stage is to create a clear index of performance, starting with your website. You’ll use the data you gather to determine what’s working and what needs to be changed. With your research results in mind, you’ll be able to develop a strategy that will improve your performance in the long run.
This module will give you the knowledge you need to do research and gather data on your target audience. You’ll learn about applying marketing research, from analyzing market trends to measuring ROI. Plus, you’ll explore some of the most popular methods of marketing research, including:
- Online Surveys.
- Focus Groups.
- Pricing Structures & Plans.
- Market Research Papers.
- Industry Analysis.
- Case Studies.
- Market Segmentation.
The data you gather will be used to develop personas, which will allow you to put yourself in your target audience’s shoes and understand how they behave, think, and feel. Once you have the data, you’ll be able to create a clear index of what works and what needs to be changed to get more results.
Digital Marketing Planning
As a marketer, you’ll often find yourself in the situation of needing to create a marketing plan without the luxury of enough time to properly research your target audience. In this case, you’ll have to make do with the information you have, which may not be ideal. However, with careful planning and some well-thought-out assumptions, you’ll be able to create a reliable plan that will serve you well in the long run.
In this module, you’ll learn to plan your digital marketing strategy using the SMART framework, which stands for Specific, Measurable, Achievable, Realistic, and Timely.
- Specific: Being precise about what you’re aiming for.
- Measurable: Being able to measure your progress.
- Achievable: Having the ability to implement your plans.
- Realistic: Setting achievable goals.
- Timely: Planning at the right time.
By following this approach, you’ll be able to prepare a solid foundation for your future marketing plans. You’ll also learn how to set achievable goals and how to measure your progress, using the research you conducted in the previous stages. This way, you’ll always know if you’re on the right track or if you need to make some adjustments to achieve your goal.
Now, you’ll learn how to properly put all these theories and principles together into an action plan. Working through a series of case studies, you’ll be able to practice what you’ve learned and prepare to enter the job market or pursue a university education in the field of marketing.