Online Master’s Degrees in Marketing – Juniata College

So you’re passionate about marketing and want to learn more about it? Maybe you’re considering a career change and searching for a marketing-related master’s degree? You’re in luck because we’ve got you covered! In this article, we will introduce you to online Master’s Degrees in Marketing from reputable institutions. You’ll also discover the pros and cons of each option so that you can make the right choice for your needs.

Top-Notch Research Opportunities

One of the things that make these online marketing degrees so desirable is the access to top-notch research opportunities. Thanks to the internet, students can conduct research and gain valuable real-world experience that they can then apply to their studies. For instance, you may be able to search for a topic and access a plethora of useful information and resources. You may even find a PhD position that’s tailored to your needs. Additionally, the ability to work remotely is proving to be attractive to talented and ambitious people who want to gain an extra layer of experience.

Larger LinkedIn Network

Another perk of these degrees is that you will be able to connect with other students and alumni who are also pursuing studies in marketing. Thanks to networking sites like LinkedIn, you can explore hundreds of highly-qualified professionals who are currently working in the industry. This is important because it gives you the opportunity to connect with people who can help you gain valuable employment opportunities. Additionally, it gives you the chance to explore different industries and discover hidden talents that you can then bring to the table.

Career Prospects

These degrees also offer you an excellent shot at a fulfilling career. Thanks to the field’s constantly evolving nature, you’ll be able to find work in a variety of industries. Additionally, LinkedIn’s recent data shows that there are currently over 200,000 job opportunities in marketing and advertising alone. This figures represents a 20% increase in jobs since last year and shows that employers are certainly looking for qualified candidates. If you’re passionate about marketing and want to work in a related field, then this is a great opportunity to explore.

A Variety of Specializations

These degrees also let you choose from a variety of specializations. If you’re looking for a career change and want to explore a different area of marketing, you may find that your chosen specialization doesn’t exist in traditional academia. However, thanks to the internet, you can find a wide variety of marketing specialties and choose the one that addresses your interests. The most popular specializations include:

  • Digital Marketing
  • Social Marketing
  • Online Marketing
  • Community Marketing
  • Product Marketing
  • Retail Marketing
  • Mobile Marketing
  • Advertising Analytics
  • Public Relations
  • Inbound Marketing
  • Market Research
  • Content Marketing
  • Branding
  • Management Science
  • E-commerce
  • Content Strategy
  • Growth Marketing
  • Marketing Charts
  • Media Planning
  • Multi-Media Marketing
  • Personal Branding
  • Pricing Strategy
  • Operations Research
  • Sales Management
  • SEO
  • Web Analytics
  • Marketing Analytics
  • Customer Relationship Management
  • Digital Marketing Measurement
  • Logistics
  • Operations Research
  • Decision Sciences
  • Project Management
  • Business Analysis
  • Marketing Communication
  • Marketing Strategy

In short, these degrees give you an opportunity to specialize in a field that you’re passionate about and make the most of your existing skills. Moreover, many of these specializations don’t even exist in traditional academia. This means that you can potentially gain valuable job experience that will help you transition to your chosen career.

Degree Level

These degrees also come with a certain degree level. For some, earning a Master’s degree is a requirement for advancing in their career. Others may see it as a bonus since it often leads to a more satisfying career. Either way, it’s something to consider since higher degrees generally lead to higher paying jobs. For example, a digital marketing degree at the master’s level may lead to a whopping $130,000 annual salary. That’s more than twice the amount that you would make as a bachelor.

Additionally, many of these degrees take two to three years to complete. That’s plenty of time to find a job and establish yourself in your chosen field.


These degrees also come with a price tag that many may consider too high. While the aforementioned income figures are impressive, they don’t include the price of tuition, living costs and other associated expenses. So if you’re looking for a bargain, keep your eyes open for cheaper bachelors or even high school diplomas that can be accredited for admission into these degrees.


These degrees also have requirements that many may consider too stringent. For instance, while it’s great to have a background in marketing, it doesn’t hurt to have other things as well. Alternatively, while it’s great to specialize in marketing, it doesn’t do much good if you don’t have the necessary skills. In short, make sure that you’re prepared to put in the effort before you decide to pursue any of these degrees.

To learn more, visit accredited online universities that offer these degrees and start your adventure to a better life.