The number of people using online marketplaces has increased exponentially in recent years, creating a greater demand for online marketing agencies to help entrepreneurs promote their businesses online.
Simply enterprising to make money online is commonplace; however, creating an effective digital marketing strategy and executing it across channels is not.
This is where an online marketing agency comes in: to help brands develop a strategy, build platforms, and implement marketing plans.
That is a pretty wide role, which can be difficult to comprehend without experiencing it first-hand. Therefore, let’s take a closer look at what an online marketing agency in Singapore is and what they do.
What Is An Online Marketing Agency In Singapore?
If you’re reading this, I assume you’re already aware of what an online marketing agency is and what it does. If you’re wondering what an online marketing agency in Singapore is, you’re in the right place. Let’s take a closer look.
Derived from the combining of “digital marketer” and “online agency,” digital marketers are responsible for marketing a brand or business online using various platforms and methods.
They often specialize in SEO, content strategy, and performance management. But as digital marketing evolves, so does their responsibilities. These days, digital marketers also have to be prepared to take on a more holistic approach, incorporating marketing strategies such as social media, email marketing, and analytics.
Why Is An Online Marketing Agency In Singapore Necessary?
If you’re reading this, you’re probably wondering why an online marketing agency in Singapore is necessary too. Just like with any other growing industry, the demand for digital marketing services has surpassed the availability of skilled practitioners.
The demand for digital marketing services in Singapore is projected to grow 21% year from 2020 to 2025, according to the Singaporean digital marketing agency Recycle Media. This is a staggering increase from the 15.4% growth rate in 2019.
With so much opportunity, why should you consider entering the market? Let’s examine a few reasons.
1. Growing Pains
Even those in the marketing industry will acknowledge that digital marketing is a constantly changing field. New platforms emerge, and old platforms evolve to incorporate new features and functions.
Unless you’re a digital marketer who specializes in SEO and performance management, it can be difficult to keep up with all of these changes without sacrificing effectiveness.
2. Evolving Expectations
If you’re entering the market now, you need to make sure that you’ve got the capabilities to effectively fulfill the role. More so than ever before, clients have high expectations of what a digital marketer should be able to accomplish. This is particularly the case in the SEO and performance management arenas.
This expectation doesn’t just relate to what the agency can do for the client. Clients increasingly expect to see their ideas reflected in the products or services that the agency offers. If your staff isn’t equipped for this type of collaboration, you’ll be in for a lot of trouble. Clients want to be involved in all stages of the development process, and they expect to have a hand in choosing the personnel involved. This type of openness can help you foster a more effective working relationship.
3. Demand For Skilled Workers
One of the biggest issues that the digital marketing industry faces today is an oversupply of qualified candidates. The stigma that surrounds the term “work at home mom” is just one example of how much the industry has changed in the past few years.
If you’re looking to enter the market, you’ll most likely find a job waiting for you. The question is, are you going to be able to find one that suits your skills? Many digital marketers are finding that technology allows them to specialize in areas such as performance management, SEO, and analytics. Although, the field is constantly changing, these specialist roles still exist.
If your expertise doesn’t exactly match up with what is available, consider going the extra mile and further specializing. Being able to narrow your expertise and focus on a small number of areas will make you much more attractive to potential employers. Further specializing in a sub-sector of digital marketing will also give you the opportunity to develop expertise in a specific area.
What Is The Hourly Rate For A Singaporean Digital Marketing Agency?
If you’re reading this, you’re probably wondering what the hourly rate is for a Singaporean digital marketing agency. In the next section, we’ll discuss how to negotiate with agencies in Singapore when hiring them for your business.
What Is The Typical Hourly Rate For A Singaporean Digital Marketing Agency?
If you’re looking to enter the market as an entrepreneur or developer, you need to consider what the typical hourly rate is for a Singaporean digital marketing agency. This is a good starting point for negotiations. Before making a proposal, prepare a list of the work that you need performed and how long it will take to complete.
After submitting your proposal, the agency will either accept or reject it. If they accept it, you can expect to hear from them within a week. Agencies in Singapore will provide an estimate of how much the project will cost. If you agree with the cost estimate, you can move forward with the project. If not, it is time for you to find another agency.
One of the most important things to do if you’re hiring an agency in Singapore is to negotiate the price. If you research the average cost of similar projects in the same industry, you’ll be able to get an idea of what to ask for. Bear in mind that even though you’re in the same industry, you’re not necessarily comparing apples to apples.
For example, if you’re paying for SEO services and the standard rate for those services in your area is S$200 per day, then you can negotiate with the agency to have the price reduced by S$100 per day. You’ll need to decide whether or not this is a good deal for you based on your budget.
Does A Singaporean Digital Marketing Agency Need To Be Incorporated?
An incorporated agency is different from a sole trader. The former has at least two legal entities (i.e., persons) involved, while the latter is typically a single person. If you’re looking to freelance in Singapore, you’ll need to register your company with the relevant authorities. This ensures that you’re compliant with all relevant regulations and that your clients can hold you accountable for your actions.
To begin the registration process, you can use online directory services such as Dexigner to get a registration number and set up bank accounts for your company. You’ll also need to open up a company bank account. Once these basics are taken care of, you can move forward and set up your website with a professional appearance.
Hopefully, this article has provided you with enough information about the Singaporean digital marketing agency to help you make the right decision.