Sales-incident-customer.com (SIC codes) are a set of four numeric characters that you can add to your web pages to promote online purchases. When a consumer clicks on a product with a SIC code, they are taken to a special online store with the product details and purchasing options.

These codes can enhance your online sales by up to 25%, according to research. They can also help identify new customers for your product or service, as well as provide extra information about your brand. Discover the many ways your business can benefit from SIC codes.

Increased Online Purchases

Adding SIC codes to your online store will most likely increase your sales. According to a 2019 Global Market Reach survey, 79% of consumers would be more likely to purchase a product or service from a brand or store with a SIC code. That’s more than enough reason to add one to your site.

If you sell your products online, you’re well aware that consumers can be fickle. In the same survey, 40% of respondents said they would likely stop shopping at a brand or store they perceive to be untrustworthy. So, it’s important to have products that can promote trust and reliability when promoting your brand or store.

• SIC codes allow you to do just that
• Product review can help build trust with new and existing customers
• Email marketing can help you stay in touch with your customers
• Marketing on social media can help you find potential customers and keep them interested in your brand

SIC codes can allow you to create a more individualized shopping experience for each member of your audience. If someone clicks on a product with a SIC code, they will be taken to a store with more information about that product compared to if they had simply clicked on the product’s main web page.

Identifying New Customers

SIC codes can also help identify new customers. In a survey of 1000 consumers carried out by HubSpot, 52% of respondents said they would be more likely to try a new brand or store if they had previously heard of that brand or store. But if a brand or store normally ships products outside of the country, 39% of respondents said they would be less likely to try that brand or store because of the extra shipping cost.

The more options and information a potential customer has when researching a product, the more likely they are to make a purchase. Adding a SIC code to your product page can encourage more online research and purchasing than if you hadn’t added one.

Building a More Reliable Brand

Finally, adding a SIC code to your brand’s web pages can help establish a more reliable brand. According to HubSpot, 79% of consumers are more likely to purchase from a brand or store they perceive to be reliable. This means you can gain credibility with your customers by proving that you are a reliable and trustworthy company.

• Product review can help build trust with new and existing customers
• SIC code allows you to establish credibility with your customers
• Email marketing can help you stay in touch with your customers
• Marketing on social media can help you find potential customers and keep them interested in your brand

Establishing a reliable brand can be a long process, but adding SIC codes to your efforts will certainly make a difference. Your employees, your product, and your shipping process can all contribute to establishing credibility, so be sure to work on each area individually.