In the past, you would have probably told prospects to come back later when they are ready to buy. But today, your sales funnel begins way before the end purchase.
In fact, according to HubSpot Blogs research, 79% of consumers research products before buying them. So you better make sure your content is informative, helpful, and clearly identifies your value proposition.
With all of this research, you’ll want to find the right toolset for content creation. Fortunately, you can choose from a wealth of top-notch platforms that make creating content a breeze.
Here, we will explore the key considerations you need to make before choosing a content marketing platform.
Features To Look Out For
When selecting a content marketing platform, you first need to identify the features that are important to you. This includes things like SEO, social media integration, analytics, and more. The advantage of having these features is that the platform providers can take care of the technicalities of SEO, social media integration, and analytics for you.
If you plan on marketing your content far and wide, you’ll want to consider features that allow you to do so. For example, do you need to be able to export all of your content to various platforms? Can you easily create content for different languages?
On the flip side, some of the features you might want to avoid depending on your intended use of the platform.
If you are a smaller business owner who doesn’t want to expend a lot of effort taking care of the tech side of content marketing, then take into consideration that some platforms are more suited for larger businesses.
One of the major considerations you need to make when choosing a content marketing platform is the cost. Just like any other tool or resource, some platforms are more affordable than others. For example, you might want to look into Flatrate plans from Bluehost or Digital Ocean as compared to purchasing a dedicated server from Amazon or Google Cloud.
The important thing to keep in mind here is that the cost should not be prohibitively high. You don’t want to choose a poorly priced platform simply because it has all of the features you are looking for.
Security & Privacy
Since we live in a digital world, it makes sense that you’d want to keep your digital footprint as small as possible. And what better way to do that than by using a secure and private platform to power your content marketing efforts?
Unfortunately, not all content marketing platforms are created equal. Some platforms are more secure and private than others. So you need to make sure that any content you create on the platform you select is protected from prying eyes and ears.
Additionally, you should look into the privacy policies of each platform to make sure that your personal data is being kept secure. For example, are you aware that some platforms can share your personal data with third parties without your consent? You may not want to create content on a platform where your personal data can be accessed by individuals or entities outside of the company.
Last but not least, we have the user experience. This refers to how easy it is to use the platform and how pleasant the experience is. When creating content for online consumption, your target audience will have a certain experience in mind when reading your copy. So you better make sure that the platform you choose is easy to use and does everything it needs to do to help you create amazing content.
For instance, when creating content for digital audiences, you may want to look into creating a visual guide that is easy to understand. Or, when writing for a business audience, you may want to look into choosing a platform that is already familiar to your target audience.
To learn more, download the complete report here: https://goo.gl/forms/c3KL6xj6L72r6y2