How to Set Up an Online Marketing Campaign?

The concept of online marketing is rather simple – you create content that people can read or listen to and then you promote that content using various forms of digital marketing.

However, getting started can be rather complicated. Today we’re going to run down the steps that you need to take to set up an online marketing campaign for your business.

The Three Step Process To Set Up An Online Marketing Campaign

The first thing you need to do is decide what kind of content you are going to use to promote your product. This can be something as simple as a video describing the features of your product or service, to something more comprehensive such as an e-book detailing the entire ins and outs of your industry. When it comes down to creating content for online marketing, you have a wide array of options. However, before you begin, it’s important to ask yourself these two questions:

1. Am I able to create an e-book that will help my target audience understand and/or use my product?

2. Do I have the time to create content for online marketing, and will this content be beneficial to my target audience?

If you can answer yes to both of these questions, you’re in the right place. Now, let’s get into the step-by-step process of creating an online marketing campaign for your product or service.

Step 1. Choose A Niche

The first step in the process is to choose a niche. This is important because you want to target your content towards people who are most likely to be interested in your product or service. If your niche is travel, for example, you might want to create content targeted towards people who are planning to travel soon.

The process of narrowing your target audience and carving out a small slice of content for online marketing can be rather time-consuming. When choosing a niche, it’s important to think about the type of content you create, how you create it, and who you create it for.

Step 2. Create Your Product Or Service Overview Video

The next step is to create an overview video for your product or service. This video should be no more than five minutes and should use B-roll, imagery or both to get your point across.

This video should give the reader (or viewer) an idea of what your product or service is, why they need it and how it works. Most importantly, you want to ensure that the video gives the viewer (or reader) a sense of inspiration. They should leave the video feeling that they can do this, or that product and/or service can help them achieve this.

This video should be concise, yet comprehensive enough to leave the viewer (or reader) feeling like they gained some knowledge. One of the best examples of an overview video is the Google Pixel YouTube channel. They have created a series of concise yet informative videos demonstrating the operation of their phone. It’s important to bear in mind that your video needs to be concise yet comprehensive enough to leave the viewer (or reader) feeling like they gained some knowledge. If you’re having trouble coming up with ideas for your video, consider writing out a list of the top five to ten things you want to include in your video. This will help you narrow your ideas and get a better sense of what you should and shouldn’t include in your video.

Step 3. Create Keywords And Content For Each Video (Optional)

Once you have your video created, it’s time to move on to the third and final step of your campaign. This step is entirely optional and depends on how much time you have to dedicate to this process. For some, this step may be a lengthy and detailed process involving keyword research, while for others it may mean taking a quick peek at the video to come up with some content ideas.

If you decided to take the time to create these keywords and content for your video, it’s important to remember they are only as effective as the videos they refer to. There are a few tips and tricks you can follow to make sure your keywords are as effective as possible.

Use Longer Keywords

One of the most effective tips and tricks you can follow to make sure your keywords are as effective as possible is to use longer keywords. When entering keywords into the search bar on a search engine, the search engine will give higher preference to keywords that are exactly what the user is typing over shorter keywords. Using longer keywords will help the search engine find your content more easily – if you type in “travel” the search engine will return travel-related websites and blogs more prominently than it would if you searched for “travel planning” or “travelling”. The process of entering longer keywords into the search bar on a search engine is called Keyword Stemming. You can use this same strategy with your video’s title and description, ensuring they are as comprehensive and keyword-rich as possible. Longer the keywords, the better for your SEO (Search Engine Optimization). Keep in mind, however, that using too many keywords can hurt your SEO as well, so it’s important to find the right balance.

Make Sure Your Keywords Are Relevant

Another important strategy for making sure your keywords are relevant is to make sure your search terms are as precise as possible. If you entered the previous example, “travel”, into the search bar on a search engine, you will see a number of results with the word “travel” in the title or content of the website. However, many of these results will be somewhat irrelevant to your topic – for example, travel plights can be found on travel websites as well as blogs. To ensure the results of your search are relevant to your topic, use the keywords within your video’s content to create a list of phrases and terms you and your team may use when discussing, selling or planning your product or service. Compiling a list of these keywords and phrases (called a “longer text snippet” or “text ad”) and using them in your content, blog posts or social media will help Google (and other search engines) find your content more easily – as long as your content is relevant and contains these keywords, the search engines will deliver your content to the top of the search results.

Use Schema

One way to make sure your keywords are relevant to your content is to use schema. A schema is a short bit of code that will help search engines determine what your content is about – in the previous example, you can see that the results for “travel” on a search engine have a schema attached to them. This code will be used by search engines to determine the topic of your content and will also be displayed to people who browse the results of your content on social media platforms such as Twitter.

For example, let’s say you have a blog post about fashion trends for older women – if you want your blog post to be found by people searching for “fashion trends”, you can use the following syntax in your post’s content to indicate to the search engines you are speaking about fashion trends for older women:

“`

  • blog article: Blog article about fashion trends.
  • publisher: The platform you’re using (e.g., Blogger, WordPress, etc.).
  • author: Your name.
  • geo: The country you’re in (e.g., United States).

`”

Now, if you want to include another relevant resource such as a YouTube video or a relevant blog post, simply add another `

  • ‘ underneath the first three items, separating them with a comma:

    “`

    • blog article:

      Blog article about fashion trends.

    • publisher: The platform you’re using (e.g., Blogger, WordPress, etc.).
    • author: Your name.
    • Video:

      Video about fashion trends.

    • geo: The country you’re in (e.g., United States).

    `”

    Make sure to add keywords and schema to your blog posts, social media posts, website content and product descriptions – they will help get your content out there to the right audience and make sure others find your content when they are searching for related topics.