So you’ve decided to become a massage therapist, or an aromatherapist, or maybe even a psychologist. Congratulations! You have a promising future ahead of you. You might even make a few million dollars a year, taking care of people’s stress and anxiety.
That’s great, but how are you going to get people to find you, to come back, and to book sessions with you? What do you need to do to get patients/clients?
In this article, we’ll discuss how to do online marketing for service businesses, with a particular emphasis on creating lead magnets that can be used for various marketing purposes. The strategy discussed here can be applied to other industries as well, such as selling books or furniture.
Create A Lead Magnet That Works
The first step to doing online marketing for a service business is creating a lead magnet that is compelling enough to make people want to find out more about your business. The lead magnet should be something that encourages people to subscribe to your email list. It should be easy to understand and compelling enough to make people take action. This could be in the form of a downloadable guide, a checklist, or a simple web page.
The purpose of the lead magnet is to generate interest in your product or service, and once that is obtained, the next step is to progressively engage the audience through more inbound marketing techniques. This is a critical step, as too many emails asking people to buy a product or join a network will have an adverse effect on your email list.
Create Content That Works
Along with the lead magnet, you’ll want to create at least three other pieces of content to support the different phases of a typical conversion funnel. These could be:
- Blog posts – Blog posts are very important in gaining credibility and providing value to your target audience. They allow you to establish yourself as an expert in your industry, and they can also be used to educate your target audience about the types of problems you solve and the services you provide. The posts should be compelling enough to keep your readers coming back for more, but they should also be accessible to a broad audience. When someone discovers a blogging error or inconsistency, they may feel the need to share it, which could lead to more business. If you write with confidence and authority, it will be easy for others to believe you.
- Case studies – At some point, most people will have to make a decision about your product or service, and the only way they will truly understand it is by trying it out. A case study can be a very effective tool, as it allows you to describe a real-life situation related to your product and how it solved the problem. For example, you may write that in a specific situation, the use of your product enabled the business to save $5,000 a month, leading to a $60,000 annual savings. Case studies can be very educational for your target audience, acting as a mini-report on your industry. They may also be used to illustrate a point relating to the product or service, or to convince someone that your industry is trustworthy and reliable.
- Product demos – A product demo shows your product in real life, explaining how it works and how it solves the problem. Be sure to use popular technologies such as VR and/or AR, along with real-world examples that illustrate your point. The goal is to have real people interacting with your product, whether it’s a furniture demonstration in a virtual home or a doctor explaining how your psychological product works in an actual medical setting.
- Quizzes and challenges – A quiz or a challenge can be a very effective tool in getting people to engage with your content. For example, you may ask readers to answer a set of questions about their industry, or you may ask them to choose which one of two websites is more effective at solving a particular problem. A quiz or a challenge could be administered via email or on a site directly associated with your content. The responses can then be placed on a dedicated page, where people can review your content and reach a conclusion independently.
These are just a few of the things you might include in your content strategy, but they are all important and they can all help promote your business. You’ll want to take your time creating these pieces of content and make sure each one is crafted with excellence. When done right, the results can be extremely effective in generating leads and converting those leads into paying customers.
By doing all of this, you’ll be able to establish yourself as an expert in your industry and gain the trust of potential customers. This is a critical step, as people who have confidence in you will be more likely to buy your products and/or services.
Use Online Marketing To Grow Your Audience
Once you have a significant audience, you can use various techniques to continue to attract more people to your content. The basic rule is to not bombard your audience with too much advertising or junk content. Instead, create more valuable and insightful content that will keep people coming back for more.
The goal is to build a healthy community of people who value your content and who want to hear from you. You can then use various marketing techniques to drive more targeted traffic to your content, eventually turning them into paying customers. Here are a few of the things you might do:
- Include a Subscribe button on your website – If your content is valuable and relevant, people will want to subscribe to receive notifications whenever you publish new content. You can then use various email marketing techniques to communicate with your audience and continue to build upon your goodwill and credibility.
- Use social media – If you have a Facebook page or Twitter account for your business, you can use these platforms to promote your content and continue to attract more people to your side. These people can then become potential customers, evangelists, or brand ambassadors.
- Add a podcast to your website – A podcast is a series of informal audio or video interviews conducted with interesting people from around the world. They can then be used to promote your product or service, establish your expertise, and provide you a method of continuously delivering valuable content to your audience. A podcast can also be an effective way to communicate occasional company news or important information to your audience while remaining impartial and avoiding the potential filter bubble that comes with solely promoting your product or service.
- Giveaways – Free giveaways are always a great way to get people to visit your website or to subscribe to your newsletter. You might put together a free guide, offer a sweepstakes, or give a one-of-a-kind product as a prize. The key is to have something valuable that people are willing to give away for free. You can then use various affiliate marketing techniques to earn a commission for each person who signs up for your newsletter or downloads a guide.
- Telecommunications Channels – So you’ve decided to become a massage therapist, or an aromatherapist, or maybe even a psychologist. Congratulations! You have a promising future ahead of you. You might even make a few million dollars a year, taking care of people’s stress and anxiety. That’s great, but how are you going to get people to find you, to come back, and to book sessions with you? What do you need to do to get patients/clients?
In this article, we’ll discuss how to do online marketing for service businesses, with a particular emphasis on creating lead magnets that can be used for various marketing purposes. The strategy discussed here can be applied to other industries as well, such as selling books or furniture.
That’s great, but how are you going to get people to find you, to come back, and to book sessions with you? What do you need to do to get patients/clients?
In this article, we’ll discuss how to do online marketing for service businesses, with a particular emphasis on creating lead magnets that can be used for various marketing purposes. The strategy discussed here can be applied to other industries as well, such as selling books or furniture.