In the never-ending quest for better understanding the ‘black art’ of digital marketing, we often come across interesting tools that can help us better our practice.
Here, we’re going to take a quick look at some of the best digital marketing tools on the market today.
1. Google Analytics
Google Analytics is a free tool from Google that plugs into your web browser and helps with website monitoring and performance. Analytics can quickly become overwhelming if you’re not careful, so make sure you carve out some time to become familiar with the basics and how to use it effectively.
2. Google Search Console
If you’re looking for a more comprehensive tool to help with SEO, then you might want to check out the Google Search Console.
The Google Search Console is a free tool from Google that allows you to see the performance of your website in Google search results. You can use it to track your keywords, analyze traffic, and examine the quality of your backlinks.
From a basic standpoint, Search Console is quite similar to Google Analytics, but it provides more in-depth information about your website’s performance in real-time.
2. Keyword Analytics
If you’re looking for a free tool to help you discover profitable keywords and phrases, then you might want to check out the Keyword Analytics tool from HubSpot.
Based on your website’s content and the kind of products you sell, you can use Keyword Analytics to discover profitable keyword and phrases that you can use to drive traffic to your website.
The best part is that it’s a free tool from HubSpot and it only takes a few minutes to set up. Once you have, you can begin testing a list of keywords with which you want to rank for, or you can use the tool to discover what customers are searching for and try to offer your products and services to them.
If you have an inbound marketing approach and you’re looking for a tool to help you integrate marketing into your sales process, then you might want to check out Marketo.
Based in Cambridge, Massachusetts, Marketo is a leading software company that makes it easy for marketers to leverage online and offline marketing programs across channels.
The Marketo platform provides you with all the tools necessary to plan and implement a coherent marketing strategy. Using the tool, you can automate the entire process of marketing to attract, engage and delight tomorrow’s customers.
4. Lead Generation Tools
If you’re looking for a tool to generate leads, then you might want to check out the Lead Generation tools from HubSpot.
The Lead Generation tools from HubSpot allow you to create and send automated emails, populate Facebook audiences with your emails, and track the results of your email marketing with Google Analytics.
Use the tool to connect with potential customers and gain a sense of their needs and interests. The more you know about your customers, the better you can tailor your approach and offer them value.
If you’re searching for a tool that can help you analyze the performance of your online marketing campaigns, then you might want to check out the Sumo tool from HubSpot.
Sumo gives you a clear view of the effectiveness of each part of your campaign, including paid search, social media, and organic search. You can even track the performance of each individual marketing channel.
As a marketer, you can use Sumo to discover the most efficient and profitable ways to engage with your customers – whether that’s via email, blog posts, or phone calls.
6. Marketing Profiles
If you have a fairly large marketing budget, then you might want to consider investing in the Marketing Profiles tool from HubSpot.
The Marketing Profiles tool allows you to define, import, and analyze marketing data from multiple marketing channels, such as email marketing, web analytics, and social media. For example, you can use Analytics to track traffic and perform segmentation in Analytics, and then use the Marketing Profiles tool to pull that data into a single place so you can continue to analyze it and make informed decisions about your future marketing endeavors.
Marketing Profiles also provides you with real-time reports so you can track the progress of your campaigns.
Last but not least, we have Campaigner.
A tool that can help you plan and execute your digital marketing campaigns is Campaigner. You can use the tool to quickly set up automated marketing processes – such as email marketing, landing page creation, social media management, and more – or you can manually set up campaigns and tasks for yourself.
Depending on the scope and complexity of your marketing plan, you might want to consider investing in the tool. However, if your needs are quite basic, you can easily get by with the free version.
We’ve listed a number of the best free tools for SEO, but that doesn’t mean there aren’t better options out there. If you have a favorite that we didn’t cover, then let us know so we can add it to the list.
Or, if you have a specific area in digital marketing that you feel needs more in-depth coverage, then begin a conversation with us about creating a guide for recommended tools.