With so much competition, it’s essential that you use every tool available to gain more traffic to your blog. Having a WordPress blog doesn’t automatically mean that you’re equipped to run a successful social media campaign. In fact, it can be quite the opposite. That’s why we’ve pulled together a list of some of the most useful tips for social media marketing when running a WordPress blog. Let’s get started.
Use The Right Hashtags
As we’ve established, with so much competition it’s essential that you use every tool available to gain more traffic to your blog. When creating content for your blog, make sure to think of popular hashtags that can be used to make your content more discoverable. You can use popular hashtags in your content when re-posting it on social media channels. Doing this often increases your chances of having your content seen by people who are interested in your topic.
For example, let’s say you’re running a WordPress blog on the topic of pets. You could brainstorm a list of hashtags relating to pets, such as “#pets”, “#dog”, and “#cats”. Then, as you’re creating content for your blog, you can incorporate these hashtags into your posts. When you post your content to social media channels, include these tags to increase your chances of having your content seen by the right audience.
Build A Following On Social Media
A key element to having a successful Twitter campaign is building a following. Similar to a Twitter account, having a Facebook page is also vital to building a following. But, while many people may think that a Twitter account solely focuses on content. Building a Facebook page around your blog can also greatly increase its exposure. This is because many people visit Facebook to discover content, especially when they’re following someone new. As with Twitter, you can use Facebook to re-post your blog content, but this isn’t the only option.
If your blog content is original and of good quality, people will naturally turn to social media to discover more about you and your work. To build a following on social media, you must engage with your audience. This could mean performing random acts of kindness, posting about upcoming giveaways or events, or just regularly interacting with your followers.
Use Influencers & Celebrities
If you can afford it, engaging with famous people or influencers is a great way to gain exposure for your blog. Popular influencers can help to build credibility for your blog. When someone familiar with your blog topic reaches out to you to connect with their audience, it’s often because they think that your blog will provide value to their readers. When you connect with an influencer, you’re able to post about your blog topic, while also gaining a bit of fame yourself.
One great way to use influencers is to include them as a guest on your blog. Doing this can help to increase the credibility of your blog, as well as that of the guest blogger. If you’ve heard of someone who’s excellent at covering your blog topic, or if they’ve got valuable knowledge that you think your target audience would benefit from learning about your topic, then including them as a guest on your blog is a perfect way to go.
Create Content That Relates To Everyone
With such a large audience, it’s essential that you create content that can be enjoyed by as many people as possible. When you have a blog, you have the opportunity to write content that relates to as many people as possible. There are many ways that you can achieve this, such as by writing a topical guide, or doing an in-depth research project.
A great way to create content that relates to everyone is to write about your own personal experience with your topic. For example, if you’re writing about pets, make sure to include stories about yourself as a pet owner. This will make the content more relatable to your audience, and could potentially lead to more clicks and engagements.
Use Numbers & Statistical Evidence
To build a following on Twitter, you will need to start by accumulating a certain number of followers. When a Twitter user follows you, they’re often motivated by the presence of other numbers in your profile. To increase your credibility on Twitter, make sure to include relevant numbers in your profile. Start by including your follower count and the number of times you’ve been retweeted in your profile. If you’ve been tweeting for a while, make sure to include your tweet counts too.
To create content that’s evidence-based, make sure to cite your sources correctly. Doing this will help to strengthen your argument, and give your content a greater degree of credibility. If you’re citing more than one source, make sure to attribute the information properly. In addition, if you can, provide numerical evidence to back up your claims. For example, if you’re writing about the pros and cons of winter holidays versus summer breaks, citing a specific statistic will add some weight to your argument. It’s easy to find good quality evidence-based resources online. Doing this will only help to further establish your credibility as an authoritative voice in your niche.
Avoid Overusing Self-Promotion
While it’s important to promote your blog on social media, you don’t need to overdo it. When you constantly promote your blog on social media, your followers will perceive you as being too eager to connect with others. Instead, spread your blog posts to social media channels wisely, and don’t hesitate to mention your blog when relevant.
To avoid this, before you hit that send button, ask yourself if what you’re about to say will be of value to your followers. If you think that it will, then by all means hit that send button, but make sure to add value along the way too.
If you want to run a successful Twitter campaign, then you need to follow these tips. By creating relevant and interesting content, interacting with other users, and looking into ways to gain more exposure on social media, you will be able to get the most out of this platform. Good luck out there.