If you’re looking for growth in your career, you’ve probably considered online marketing. The demand for digital marketers is expected to increase by 12% year from 2020 to 2025. That’s according to the HubSpot Blog. If you’re curious about the subject matter, you can use this handy guide to get started with online marketing career.
Build An Extensive Skillset
When you’re looking for a new job, your resume is your ticket to getting an interview. It therefore needs to be perfect. Fortunately, there are several free tools that can help you with the process. The first is called TheCV.com. When you upload an appropriate resume, it will create a professional-looking document that you can take elsewhere.
Another useful tool is CareerBuilder. With this site, you can easily find a complete list of digital marketing job openings. Simply enter your ZIP code and set your location to see the list of jobs available in your area.
Create A Marketing-specific Resume
Although you don’t need an extensive knowledge of digital marketing to pursue this career, you will need to have a solid foundation. That’s why you should take the time to build a resume that specifically focuses on marketing. Once you have, you can begin applying for jobs in digital marketing. The better your resume, the better your chances of getting noticed for your talents.
Get A Degree
An easy way to stand out is by getting a degree. There are many marketing-related bachelor’s degrees that you can get online. For example, you can major in digital marketing, social media marketing, or marketing management. If you’re fortunate enough to be chosen for an interview, your degree will give you an edge over other applicants. Some employers even prefer to interview candidates with a bachelor’s degree in marketing.
Specialize In Online Marketing Strategies
If you were to specialize in online marketing strategies, you would be applying your talents to developing and executing marketing plans and campaigns. To get started in this field, you can use this guide from the HubSpot Blog to learn the basics of online marketing. From there, you can begin specializing in digital marketing or social media marketing. If you’re looking for an in-demand career, this specialty is a good place to start.
Join A Trade Association
If you’re looking for a high-profile job, you can gain a lot of credibility by joining a trade association. The International Association of Business Communicators (4A’s) has several chapters across the world. If you join the association, you can get active in the community and participate in debates. By doing so, you’ll be able to establish yourself as an expert in your industry. The association also offers an impressive number of job opportunities. If you join today, you can get access to over 300 jobs in North America alone.
With a career in digital marketing, you will be working in a highly competitive industry. To get noticed, you will need to differentiate yourself from other candidates. The above suggestions will help you make your resume stand out. However, there are other things that you can do to further improve your chances of getting hired. You should consider pursuing additional education or training, developing an innovative resume, or volunteering for an industry association. If you’re looking for a high-profile job in digital marketing, these are the things that you need to do to get there.