If you’re looking to grow your email list and boost your traffic, you’re in the right place. Below, you’ll discover the exact steps you can take to increase the number of website visitors from local searches. We’ll cover everything from SEO to content creation.
Step one: Create compelling content that appeals to your target audience.
With the right content, you can attract any type of audience you want, whether you’re targeting locals, long-distance travelers, or anyone else. Creating content that appeals to your target audience is the key to driving organic traffic to your site. This type of content might include:
- Product descriptions that are highly informative while adding value
- How-to guides or step-by-step instructions
- Interview transcripts with notable industry experts
- News articles that are both engaging and useful
- Top-notch infographics that make complex information easy to understand
- Videos that educate and entertain
- Webinar transcripts that enable you to build a rapport with your audience
- Whitepapers that provide in-depth, authoritative content
The above list includes a mix of both organic and paid traffic driving strategies. Regardless of whether you decide to go the paid or organic route, each of these content types serve a similar purpose. Creating compelling, educational content that appeals to your target audience is the key to growing your local search traffic and converting it into leads and sales.
Step two: Use a few strategically chosen keywords in the right place.
If you’re worried about lacking the technology or expertise needed to properly manage your SEO, you can always hire a digital marketer to help you. But, as a beginner, you can also use free tools like Google Keyword Planner to get started. With this tool, you simply enter your website’s URL and pick the areas you’re currently working on. Then, you can choose to see how many people are searching for each word or phrase you’ve entered. Doing this will help you find the most effective words and phrases to use in your content. If you’re still learning how to properly use SEO tools, don’t worry — this is a common mistake newbies make. Instead, look for the keywords that have the highest search volume and see if there’s any competition for those words. You can use the keyword research tool to find out how many people are searching for your chosen keywords, how competitive the market is, and what trends are currently popular.
Step three: Create valuable content to attract and retain customers.
Once you’ve established your knowledge base with Step One, you can move on to creating content to attract and retain customers. This might include anything from customer case studies and FAQs to product reviews and tips on how to use your products successfully. The key is to make sure your content is relevant and adds value for your target audience. While many businesses aim to satisfy every reader, creating overly generalized content that applies to everyone will inevitably turn off some potential customers. Unless your product is designed for the general public, most people will have specific needs and questions about your product or service. Make sure that content is both relevant and useful for your target audience by tailoring it to their unique needs. And don’t worry too much about trying to appeal to everyone. Instead, create content that will catch the attention of the people you’re most likely to convert into customers.
Step four: Use social media to connect with your audience and gain credibility.
Now that you’re equipped with the basics of SEO and how to get traffic from local searches, you can move on to the fun part: using social media to connect with your audience and gain credibility. Most businesses, brands, and organizations will argue that social media is directly tied to SEO. Since people use these platforms to discover new things, content, and ideas, creating engaging content that interacts with your audience is essential for building credibility. If you want to generate more leads and sales using SEO, you need to be present on social media platforms like Twitter, Facebook, and LinkedIn. To set up automated delivery of content to your followers, you can use a service like Hootsuite to connect your social media accounts and automate the process of sending out new content. Your customers will value your opinion and look to you for guidance, especially as a professional in the industry.
With the above steps, you’ll learn how to get more traffic from local searches. We’ve only scratched the surface when it comes to generating organic traffic, as there’s a lot more you can do. You can try other tactics, like SEO for blogs or video marketing, to grow your clientele. But, if you want to become a player in your industry and start driving traffic to your site, you need to focus on increasing your local search rankings. And the only way to do that is by sticking to the basics and learning how to make them work for you.