You’ve probably heard of digital marketing and digital advertising, and how they play a crucial part in your sales funnel. However, did you know that they can also work together to get you more traffic on Google? We’ll teach you the best ways to do this, so you can take advantage of the synergy between digital marketing and digital advertising.
Build A Brand For Life
Just like any other business, you know, brick and mortar or online, a firm brand should live forever. But you also need to be mindful about how you handle its digital incarnation if you want to own the long term.
If you get hired to design a corporate brand identity, it usually means that the company is already confident that you can bring it to life. Your job is to keep the identity fresh and innovative while also ensuring that it still represents the same high quality and consistency throughout.
In the same way you would never hire a graphic designer to draft your annual report, you shouldn’t contract with a digital marketer to get your website redesigned either. The report will always be more than enough, and so will your website. You want to avoid unnecessary complications by keeping these two identities separate.
Find Your Niche And Deepen Your Understanding Of It
If you’re reading this, I assume that you already know what your website is about and that you’ve been able to successfully implement a strategy to get visitors to your site. Now you need to take it one step further and dive into the theory behind the strategy.
Did you know that there are different approaches to achieving the same goal? In other words, is your website set up in a way that truly reflects your brand identity and is easy for your target audience to discover? You can find a lot of great tips and resources online, but nothing can replace getting into the mind of a potential visitor to your site.
For example, if you’re a business that sells fitness gear, you’ll want to ensure that the products you promote on your site match the authority and trustworthiness of your brand. To best serve your audience, you’ll want to establish yourself as an expert in the field and to offer valuable, authoritative content that is both practical and entertaining.
Diversify Your Marketing And Advertising
If you’re doing all of the above, you’re spreading your digital marketing and advertising budget across multiple platforms and channels. Did you know that Google rewards you for doing this? By mixing up your platforms and channels you’ll be able to get the best results from each one, resulting in an overall boost to your traffic and conversion rates.
Integrate Social Media And Email
Did you know that there are over 3 billion people on Twitter? Did you know that you can use the platform to promote your business or brand? Did you know that you can have an email list of more than a million people and that you can use these lists to promote your business or brand?
Well, now you know! Integrating these platforms and channels into your overall marketing strategy is a great way to make your Google traffic work harder for you. Why? Twitter users are often more engaged with content related to their interests, and those people are the ones most likely to purchase your product or service. A strong social media presence and a healthy email list are invaluable for any business or brand, and they can all help you get more traffic on Google and make that traffic work harder for you.
Make Sure Your Website Is User-Friendly
Did you know that users have less than five seconds to decide whether or not to continue exploring your website? According to HubSpot,
“If a prospective customer finds the experience on your site to be low quality or difficult to understand, they may decide that your product is not for them. In fact, most people leave a website with an unfavorable impression in just five seconds.”
To avoid losing business because of complicated navigation or an unappealing design, you need to test your site frequently. When you find usability issues, you need to make changes before your customers have a bad experience.
Use Analytics To Your Advantage
Did you know that Google Analytics can show you exactly how your website is performing, from the moment a visitor lands on it to two days later?
This makes it easy to keep track of your website’s progress, identify problems before they become a major issue and find the strengths that will help you succeed online.
Put All Of This Into Practice
So, you’ve decided to implement a digital marketing strategy. Good for you! Just remember that there are no shortcuts or silver bullets when it comes to building a business or brand online. Just like any other part of your sales funnel, you need to treat this strategy as a long-term process that will require continuous attention and effort. And like any other part of your sales funnel, you will get better over time with experience and knowledge.
If you want to get more Google traffic, you need to get started. The process isn’t easy, and it takes time to see significant results. But just like any other part of your sales funnel, you will find the perfect approach for getting more traffic to your site. And just like any other part of your sales funnel, gaining these advantages will strengthen your brand for life.