Online SEO Course – How to Get More Traffic for Your Blog

If you’re looking to grow your blog or website and want to know how to get more traffic, then you’ve come to the right place. In this comprehensive course, you’ll learn the foundations of search engine optimization (SEO), including how to write captivating titles and copy, how to use keywords effectively, and how to link to relevant pages on your site.

Short On Time? Here’s How.

With so much information to cover, it’s important to keep your students engaged. To make sure they keep their attention, I’ve developed a unique approach to teaching SEO. Rather than covering all the theory in a dry tutorial, we’ll do more practical tasks to apply what they’ve learned. To save you time, I’ve broken down each module into a series of micro-lessons that you can complete in just a few minutes. While some prefer to study in depth and do the exercises as part of their learning process, you may be a busy professional who just wants to get the information fast.

Getting Started.

The first module walks the student through the basics of SEO, including explaining why SEO is important, what are keywords, and how to find the right niche for their blog or website. In the next module, the student will learn how to analyze their blog or website’s performance in terms of search traffic, discover their audience, and find out what’s working and what needs to be changed. To finish up the first section of the course, the student will create an SEO plan for their blog or website and follow through on the objectives set in that plan.

The Importance Of SEO.

SEO is an essential element of any digital marketing plan. Without it, you’re leaving money on the table. To put it plainly, without SEO, you’re losing out on a ton of potential organic traffic. To put it another way, SEO is the process of getting relevant traffic to your website or blog through organic searches. Essentially, you’re building a foundation of solid SEO practices, and then using other platforms (such as PPC or Display Advertising) to expose your blog to highly targeted audiences.

What Is A Keyword?

A keyword or keyword phrase is a word or phrase that you want to use in your content to increase the odds of your content being shown to a target audience. When you use the right keywords in your content, you’ll increase your chances of appearing in the top of a search engine listing for keywords associated with your content. For example, let’s say you are a fitness blog. If you want to write a blog post on the importance of getting fit, you’ll want to incorporate the keyword “fit” into your blog post’s content. When a reader performs a search using the keyword “fit”, your blog post will appear at the top of the search results page. If someone is looking for content on the topic of fitness, they’ll hopefully click on your blog post and visit your site.

Why Should You Start A Blog Or Website?

Blogs and websites are very popular these days, and for good reason. Simply put, blogs and websites provide a very useful tool for both experienced marketers and beginners who want to learn the ropes. When it comes to digital marketing, particularly SEO, blogs and websites provide a quick and easy way to build foundation knowledge. With that knowledge, you can then move on to more advanced techniques and platforms.

We’ve been blogging for years, and I personally started a business-focused blog back in 2011. At the time, I was just starting out, and I didn’t have a lot of experience. Since then, I’ve developed my blog’s algorithm, optimized its content, and grew its readership. In 2018, my blog received approximately 150,000 visitors per month, and that’s only the visitors that come from search engines. Without SEO, I’d have a hard time getting my content to reach that audience. As a result of my experience, I’ve decided to put together this SEO guide to help beginner and intermediate bloggers build a strong foundation in SEO.

The Niche & Keywords Are Everything.

When choosing your blog topic, you’ll want to pick an area that you’re passionate about. While that may be a tricky business decision, you’ll be glad you made the choice when your blog starts generating revenue. Your blog’s niche will determine the type of content you’ll produce and the topics you’ll cover. For example, if your niche is style, your blog post may focus on fashion. If your niche is lifestyle, your blog post may cover lifestyle topics such as food, drink, travel, and more.

While fashion and lifestyle are broad and very popular topics, there are a lot of others you could choose. For instance, if you’re passionate about health and fitness, you could start a blog on that topic. Perhaps you’re interested in politics and plan to write about current events. Or if you have a specific skill – such as graphic design, copywriting, or social media – you could start a blog around that skill. Once you’ve established your blog with a small audience, you can explore the lucrative world of sponsored posts.

The More You Know, The More You’ll Grow.

Since SEO is fairly technical and can be a lot to take in at once, many bloggers begin their learning journey with a crash-course in SEO. From there, they can then move on to more advanced techniques, such as influencer marketing or content strategy.

If you’re completely new to SEO, my advice is to simply begin with the basics. With that, you’ll be able to write compelling copy for your blog or website, use keywords effectively, and get the most out of your blog or website.