If you are looking for a role that will allow you to use your talents to the fullest, then consider the Senior Vice President role in an online marketing company. These roles are often advertised as being the ‘next step up’ from the Marketing Manager role, and in most cases this is very true. In fact, depending on your experience, you may actually fit into more than one of these roles.
Key Responsibilities
The Senior Vice President is responsible for overseeing the daily operations of an organisation. In terms of responsibilities, you will be responsible for the following:
- Managing a team of marketing professionals
- Facilitating the growth of the business
- Overseeing the expansion of the marketing department
- Developing new product lines
- Improving performance
- Maximizing sales
All of these responsibilities fall under the umbrella of growing the business. While this could mean taking on a bigger role in terms of marketing budget or finding new product lines, it could also mean using your existing network of contacts or leveraging your knowledge to devise new marketing tactics or strategies.
The Best Senior Vice President Roles For Online Marketing
Depending on your experience, you will find that there is a variety of Senior Vice President roles in online marketing. Let’s take a look at some of the more prominent ones.
Strategic Advisor
One of the most prominent Senior Vice President roles in online marketing is that of a Strategy Advisor. A Strategy Advisor is responsible for providing input on a wide range of marketing decisions, including campaign strategy, creative direction, and budgeting. Because of the wide-ranging responsibilities that come with this role, the ideal candidate will have at least a bachelor’s degree in economics or business administration. You may also have a keen interest in marketing and strategy, which can be either a bonus or a mandatory qualification depending on the role you are applying for.
Marketing Manager
Another prominent Senior Vice President role in online marketing is the Marketing Manager. The Marketing Manager is responsible for managing all aspects of the marketing campaign, including but not limited to, the following:
- Marketing research
- Strategic PR
- Marketing planning
- Financial analysis
- Competitive analysis
- Customer analysis
- Operations
- Performance measurement
- Analysis
- Reporting
Depending on your specific experience, you may be tasked with specific responsibilities pertaining to marketing communications or digital marketing campaigns. With this role, you are always going to be required to use your research and analysis skills, as well as have a working knowledge of marketing. You may also be asked to perform certain marketing functions, such as analyzing customer behaviour or performing market research. In most cases, you will be expected to have a thorough knowledge of marketing and possess the ability to lead a team of marketers.
Account Manager
An account manager’s role is to build and grow a business by securing, measuring, and optimizing marketing contracts. As an account manager, you will be responsible for providing contract management and oversight across multiple clients. You will gain experience in a variety of areas, including marketing, sales, and business development. Having a strong knowledge of all three areas, as well as the ability to navigate the legal and contractual issues that arise from contracts, is essential.
Chief Marketing Officer
The chief marketing officer’s role is to lead and direct the marketing function of a company, which in most cases means that you will be responsible for setting the direction of the department and managing its day-to-day activities. The CMO will be responsible for the following:
- Product development
- Brand building
- Market research
- Operations
- Inbound marketing
- Marketing analytics
- Strategic Planning
Depending on your specific responsibilities, you may be required to design marketing campaigns, analyse marketing research, prepare marketing plans, design marketing materials, or analyse marketing data. Having a marketing management degree from a reputable university is highly regarded, as well as previous experience in a marketing-related role.
Senior Manager, Marketing Operations
The Senior Manager, Marketing Operations is responsible for leading and developing a marketing operation. A marketing operation is a coordinated group of individuals whose primary responsibility is the following:
- Developing and executing marketing strategies
- Executing marketing plans
- Managing all aspects of marketing communications
- Monitoring brand and search awareness
- Measuring website traffic and conversion
- Analyzing marketing results
- Optimizing performance
Depending on your specific experience, you may be responsible for leading the following functions:
- Marketing research
- Creative direction
- Strategic planning
- Budgeting
- Coordinating with other functional areas
The Senior Manager, Marketing Operations is a senior position, which makes it an ideal entry point for those looking for a marketing career. With this role, you will be able to take on a broad range of responsibilities and gain valuable industry experience.
Chief Digital Marketing Officer
The chief digital marketing officer’s role is to lead and direct all digital marketing activities. The CDMO is responsible for the following:
- Analysis
- Design
- Marketing research
- Strategic PR
- Measurement
- Report writing
- Operations
Depending on your specific responsibilities, you may be responsible for designing marketing strategies, analysing customer behaviour, performing market research, or writing marketing reports. Having a strong knowledge of marketing, digital marketing, and the internet is required, along with previous experience in a marketing-related role. This is an important role to have in a company that operates solely online, as you will be responsible for spearheading all digital marketing activity. If you are looking to expand your career into digital marketing, you can consider applying for this role.
Manager, Marketing Technology
The Manager, Marketing Technology is responsible for leading and directing a marketing technology team. The membership of this team is typically made up of individuals who have knowledge in the areas of technology, digital marketing, analytics, and measurement. This position provides you with the opportunity to become an expert in marketing technology, making you more valuable as a professional in your market or industry.
Manager, Marketing Analytics
The Manager, Marketing Analytics is responsible for leading and growing a marketing analytics team. Similar to the role of a marketing manager, the membership of this team is typically made up of individuals who have knowledge in the areas of analytics, digital marketing, and measurement. This position provides you with the opportunity to become an expert in marketing analytics, making you more valuable as a professional in your market or industry.
Manager, Marketing Research
The Manager, Marketing Research is responsible for leading and growing a marketing research team. The membership of this team is typically made up of individuals who have knowledge in the areas of market research, data collection, and analysis. This position provides you with the opportunity to become an expert in marketing research, making you more valuable as a professional in your market or industry.
Senior Manager, Customer Experience
The Senior Manager, Customer Experience is responsible for leading and expanding a customer experience team. The SMCE is typically made up of individuals who have knowledge in the areas of customer service, sales, and marketing. This position provides you with the opportunity to become an expert in customer experience, making you more valuable as a professional in your market or industry.
Manager, Content Marketing
The Manager, Content Marketing is responsible for leading and growing a content marketing team. The membership of this team is typically made up of individuals who have knowledge in the areas of content creation, digital marketing, and measurement. This position provides you with the opportunity to become an expert in content marketing, making you more valuable as a professional in your market or industry.