The Evolution Of Online Marketing
Inbound Marketing is the strategy of attracting, engaging, and delighting people to grow a business. One of the ways Marketing managers practice Inbound Marketing is by measuring the results of their marketing activities and optimizing them. This means that they track the effectiveness of their campaigns, analyze the data, and then make strategic decisions about future campaigns. As a marketer, you will usually be required to have a solid understanding of digital marketing and analytics.
The Rise Of Online Marketing
The practice of marketing was once limited to radio ads and print magazine articles. Nowadays, with the explosion of social media, everyone is a potential market for businesses big and small. According to the American Association of Advertising Agencies (4A’s) 2017 Statistical Review, traditional media (radio and print) still represent 14% of the total market while the remaining 86% is made up of digital and social medias. As a digital marketer, you will play an important role in helping businesses identify audiences on social media and drive them to their websites. You will also be responsible for managing online marketing strategies for the company.
Why Senior Online Marketing Managers?
The evolution of the internet and the role of computers in people’s day-to-day lives has changed the game for marketers. No longer do you need to have millions of dollars to buy ads on television. Nowadays, you can use online tools to monitor and analyse the performance of a series of ads for very little cost. This has led to a new era in online marketing.
One of the things that you will need to keep in mind as a senior digital marketer is that your role is no longer just limited to getting people to click on ads. Your job is to drive them to the website and engage them in the action of making a purchase or signing up for a mailing list. This requires a different skillset. You will need to be able to analyze the performance of a campaign and drive insights into future campaigns. It also means that you will need to be able to work with external partners such as web agencies, SEO specialists, and digital marketers to ensure that the company’s message is being communicated to the correct audience.
The Advantages Of Working In A Senior Role
One of the things that make a senior role more attractive is the significant amount of responsibility that comes with it. You will be expected to manage the whole online marketing strategy for the company, including coming up with ideas for new campaigns, analyzing the results of the previous campaigns, and making recommendations for the next round of campaigns. It is also very rare to find a job that offers such a high degree of flexibility and convenience. Most businesses are still operating out of traditional offices, which means that you get out of the house once in a while and meet face to face with clients and coworkers. Traveling for work is commonplace, as is working remotely from home.
Working in a senior role also offers the advantage of being able to network and build a brand for yourself. When you get started in your career, it is very unlikely that you will have the opportunity to work with many other senior marketers. As you make connections with other marketers, you will find that your network is a valuable tool for getting jobs, finding freelance work, and even just making friends. Senior roles are also highly sought after because of the experience that they provide. The more years under your belt, the better, because you will be able to show that you are a reliable and capable professional.
Average Salary For A Senior Online Marketing Manager
If you’re looking to enter the field and are wondering about the average salary for a senior online marketing manager, you have come to the right place. Below, we will discuss the various ways in which you can earn money online and how much you can expect to earn in that field.
The Role Of A Digital Marketer
In the early days of the web, web designers would create websites for businesses, and marketing managers would help with the promotion of those websites. Nowadays, the roles have reversed. It is much more common to find marketers and designers collaborating to create an attractive, user-friendly website and then hand it off to a marketing manager to promote. If that sounds like you, you’re in luck because you can expect to earn a decent living as a senior online marketer.
How To Become A Senior Online Marketing Manager
If you’re looking to enter the field and are wondering about the typical route that most people take to get there, it’s a great choice for you. Below, we will discuss the steps that you can take to become a senior online marketer.
Step one: Graduate From College
The first step in the process is to graduate from college. If you’re planning on entering the field, you must have a college degree in marketing or a related field. You should also have some work experience in the field if you want to break into the upper echelons of the industry. The key takeaway from this step is that no matter what stage you’re at in life, you must have a plan to get into the field. While it is tempting to just use your degree and expect to magically land your first job, that is not how things work in the real world. You must prove yourself through trial and error before you can start moving up the ladder.
Step two: Find A Job
After you graduate from college, you will be faced with the daunting task of finding a job. Every year, hundreds of thousands of new graduates hit the market looking for work. If you want to enter the field and not be unemployed, you should start your job search process immediately. You may have to look for a while, but don’t give up easily. There are a number of positions available, and with the right qualifications, you can definitely land yourself a well-paying job.
Step three: Prove Your Skill Set
Once you have a job, the next step is to prove yourself. What this step entails depends on the type of job that you have. For example, if you’re working at a marketing agency, you’ll be expected to do a little bit of everything. From coming up with ideas for new campaigns to analyzing the results of the previous campaigns, you’ll need to be able to do it all. Do not be discouraged if you do not feel that you are skilled in every area of marketing. There is no single specialty in marketing, and there is certainly no “master of marketing” degree. If you have a deep interest in marketing and are willing to learn, you can be confident that you will find a specialty that you are skilled in. At the very least, you will be able to demonstrate your skills to potential employers.
Step four: Specialize In One Area
After you have proven yourself in the field for a while, you can start to focus on becoming an expert in one area. Deciding which area to focus on depends on your interests. If you have a strong interest in SEO or performance marketing, you should consider pursuing a Master’s degree in those areas. Alternatively, if you have a background in communications and are looking to get into online marketing, you can consider pursuing a minor in marketing. Whatever area you choose, focusing on just that one area can significantly boost your earnings potential. The more areas that you specialize in, the more opportunity there is for cross-pollination, increased job security, and higher paychecks. The more experience that you have, the better, and with each new position, you can build on what you’ve learned before. This is especially important if you are looking to increase your earnings potential.
Step five: Build Your Network
Along with providing you with the opportunity to specialize and earn more money, a senior role in online marketing also provides you with the opportunity to build a network. A lot of people get discouraged after entering the field and not being able to immediately land a job. If you want to succeed in this field, you must be ready to work hard and build a strong, supportive network. The more that you can do to establish yourself as an authoritative voice in your field, the better. This will eventually lead to more job opportunities and higher earnings.