If you’re looking for an all-in-one tool that can help you plan and execute your content marketing strategy, you’ve found the right article.

In this article, we will introduce you to a brand new tool from Semrush that can help you come up with a content marketing strategy and plan out your content marketing efforts.

What is Semrush?

Semrush is a content marketing toolkit that can help you plan out your content strategy and measure the success of your content marketing efforts. With over 40 million monthly active users, Google Analytics, and machine learning, Semrush is the trusted source of analytics for over 1 million sites worldwide.

Analytics is a must for any business, but understanding the data can be difficult. That’s where Semrush comes in.

Why should you use Semrush?

Since its founding, Semrush has been the source of analytics for major brands and organizations worldwide. That kind of trust and recognition should give you confidence to try out any service offered by the company.

Additionally, Semrush is a complete suite of tools that can help you plan and execute your content marketing strategy. Instead of just one or two tools that you might use to manage your blog, for example, you can get a comprehensive view of your content marketing plan with all the tools in one place

It’s also worth mentioning that unlike most content marketing tools, Semrush isn’t really focused on social media. You can use it to track content across all platforms, including websites, blogs, and social media.

How does Semrush work?

To start, you need to sign up for an account. It’s completely free to do this. Once you’ve signed up, you’ll see landing pages like this one from Airbnb:

This is just one of the many landing pages that you can create when you log in.

From here, you can use the platform to discover content that’s relevant to your business. When you find relevant content, you can click through to the website or blog that published the content, or you can open up a support chat with the brand or organization that the content is about.

The beauty of this platform is that the more you use it, the more you’ll understand how to use it effectively and the more you’ll see the value in it. This is especially useful for businesses that may not be very tech-savvy.

Create compelling content

Writing compelling content that will engage and attract potential customers is an essential part of any content marketing strategy. It doesn’t have to be very long, either. As a general rule of thumb, try to keep your content between 300 and 500 words.

This is roughly the length of a traditional newspaper article, but the amount of content that people are reading has decreased thanks to content automation. When you write something short and sweet, you’ll be able to get your points across quickly and effectively. If you can’t get in the habit of writing short, sweet articles, you might struggle to find the right content when you need it.

If your business is based on providing content to journalists or the general public, you’ll want to get in the habit of creating compelling content. Otherwise, you may find that it’s very difficult to get people to actually read and engage with your content.

Use keywords in your content

If you don’t want your content to get lost in the shuffle, you should add some keywords to your content. When someone types in a keyword or phrase while searching for content, they’ll see your business’ content among the million other results.

A good rule of thumb is to use a keyword in the headline and the first few paragraphs of your content. If you have more than a few paragraphs, break it up with some subheadings.

The more you use keywords in your content, the more people will discover your content when they search for relevant terms. Once they’ve discovered your content, they’ll have more incentive to click through to your site or social media channel to learn more about you or your business.

Use hashtags

Adding a few keywords and phrases to your content doesn’t guarantee that it will be discoverable. You can also use hashtags to help your content get noticed. When you use the appropriate hashtags while posting, your content will appear organically in people’s profiles and feeds.

For example, if you’re posting about mobile food ordering apps, you might want to try using the hashtags #mobilefoodordering or #mfood. When you do this, people will notice your content when they’re searching for these topics.

There are a variety of ways that hashtags can help you get more traffic to your content. If you’re unsure of how to effectively use hashtags, ask Twitter or Google for help. They’re the best at what they do and can provide you with some helpful tips.

Turn content into leads

Once you’ve created compelling content that piques the interest of your target audience, you can turn those interested parties into leads. This is where marketing automation and content engagement come in.

With a lead, you’re able to follow up with a new customer and gain their trust. Additionally, you can segment leads based on the content that they’ve consumed and determine which pieces of content were most effective at attracting them.

The content that you create should serve as the backbone of your strategy. From here, you can determine the various platforms and methods that you’ll use to reach your audience. For example, if you created an ebook about mobile food ordering, you may decide to promote that ebook on your blog or social media accounts. Or, if you wrote a white paper on the state of the industry, you may want to use that paper to promote your expertise as a market researcher.

Ultimately, creating compelling content is about serving the interests of your target audience and using all the necessary platforms and methods to connect with them. Doing this can help you formulate the perfect content marketing strategy for your business.