The Semrush Content Marketing Toolkit: A Step-By-Step Guide for Digital Marketers

Forbes has ranked the top 40 content marketing tools based on download and usage metrics.

The data was measured between May 2020 and April 2021. The study considered tools with at least 100,000 monthly active users at the time of the study.

We’re going to walk you through a step-by-step process of setting up a content marketing strategy using the Semrush platform, along with providing some tips on how to make the most of this toolkit.

Create A Strategy

The first step towards a content marketing strategy is to lay the groundwork for creating and delivering content. This involves considering the types of content you’ll create, the platforms you’ll use to distribute it, and the target audience you’re aiming to reach with your content.

You also need to set some clear metrics around your content delivery – whether you’ll measure the performance of your articles in terms of leads or sales, or you’ll be tracking the number of times your videos are shared.

You can use the Sesnruh platform to create a content plan, flagging the types of content you’ll create and the platforms you’ll use to distribute it. You can even set up automated email campaigns to begin engaging with your audience immediately after they’ve interacted with your content.

Creating content is only the beginning, however. You also need to develop the process for curating, creating, and distributing the content you’ve created. To do this, you can use the Sesnruh platform to map out a content schedule, identifying the distinct pieces of content you’ll create and how you’ll leverage each one to build your business.

Find Your Niche

If you’re passionate about a particular industry or topic, then focus on delivering content that’s highly relevant to that niche. Your target audience will appreciate the in-demand content you provide, and it’ll make you stand out among your competitors.

There are a number of techniques you can use to find your niche, including doing research into the fields of knowledge you’re not familiar with, studying the demographics of your target audience, and identifying the psychographics you’ll need to appeal to to grow your audience.

When defining your niche, consider the kinds of content and platforms that already exist in your marketplace. Are there specific forums or websites where your target audience hangs out online? What are the trending topics, and which ones can you contribute to that will make you special?

Know When To Push, And When To Pull

The best types of content to contribute to a marketing campaign are those that provide value and are of interest to your target audience. In addition to establishing your niche, you can use your knowledge of your target audience to determine how often you should publish content and what types of articles you should write.

If you know that your target audience is generally online and searches for specific types of information, you can create online courses or e-books that they’re interested in. You can also use your knowledge of your target audience to determine the best platforms to use for your content – whether it’s blog articles, infographics, or videos.

Create Headlines That Stick

One of the most important things you can do for your content is to create compelling headlines. You can use SEO headlines to draw readers into your content, and you can also develop a sense of momentum using intriguing headlines that pique the interest of your target audience.

In short, make headlines that are easy to understand and memorable so that your target audience comes back for more.

Use Images And Visuals To Impress

The design of your content is just as important as the information you provide. When creating content, you have the option of adding images and visual elements to further enhance your messages.

These days, people scan content quickly and move on to the next thing, so make sure you include several enticing images or videos in your content.

The design of your content is just as important as the information you provide. When creating content, you have the option of adding images and visual elements to further enhance your messages.

This is especially effective for content that appeals to a more visually-oriented audience. For example, if you’re writing about fashion, make sure you include a number of images that your target audience can relate to or identify with. In this way, you can engage with your audience and prove that you’re an expert in your field while also impressing them with the information you provide.

Use Click-Throughs And Call To Actions

Now, more than ever, people are skimming content to find the information they’re looking for. As a result, your content needs to have a clear call-to-action (CTA) at the end of each article or blog post. You can also include CTAs at the end of emails to further encourage subscribers to take action.

Where do you want your audience to go after reading your content? Is there a specific webpage or product you want them to visit? A sign-up form for a webinar, free eBook, or a discount to a specialized website?

For maximum results, make sure you include a CTA in at least three places in your content.

Make Sure Your Content Is Fresh

If you plan on delivering content to your audience, be sure to update it regularly with new and unique content. Your audience will appreciate your efforts, and it’ll make you stand out among your competitors. To ensure your content is fresh, you can use a tool like Content Advisor that can help you discover the best time to update your content based on SEO and analytics data.

Additionally, make sure you have a clear call-to-action in your content. This ensures that your audience knows what to do after reading your material. At the end of each blog post, newsletter, or blog article, you should include a CTA to direct visitors to more content, take an online course, sign up for a webinar, or order a product.

Distribute Your Content To Maximum Effect

Once you have a steady stream of relevant and valuable content, it’s time to distribute it to the right places. You can use tools like Hootsuite or Mind-Maze to gain visibility through online media.

Hootsuite is a content distribution tool that can help you gain visibility through social media. What is social media, you ask? Many people know what social media is, but you might not be sure how to effectively use it for business. Well, social media is defined as “the set of online tools that allow individuals to create and share content, and to connect with other people.”

Social media allows you to connect with other people in your niche, find and connect with talent, and gain credibility within your industry. You can use these connections to build a business that you can scale effectively.

If you want to gain maximum effectiveness from your content, use social media to connect with people who are already influential in your industry. When someone connects with you on social media, it’s usually because they are interested in what you have to say. Make sure to keep your social media channels relevant and engaging, and you’ll be able to build a steady audience.

Mind-Maze is a simple yet effective content distribution tool that can help you gain more visibility through online media. Much like Hootsuite, Mind-Maze allows you to gain immediate engagement through social media integration that’ll make your content discoverable by the right people.

What sets Mind-Maze apart from other content distribution platforms is that it doesn’t just build your profile, it also connects you to other influential people in your industry. When someone interacts with you on social media, it’s usually because they are interested in what you have to say. Therefore, it’s essential that you continue to engage with your audience on social media.

It’s also important to note that your social media content doesn’t exist in a vacuum. To gain the most benefit from your efforts, connect with other industry leaders and make sure to learn from their experience.

Measure Quantitatively And Qualitatively

To determine the effectiveness of your content marketing efforts, you need to look at both quantitative and qualitative measures. The quantitative data will give you a clear idea of what’s working and what isn’t, while the qualitative data will help you understand why certain content is resonating with or turning off your audience.