What’s the Best Way to Learn Content Marketing for Free?

If you’re keen to learn more about content marketing, where should you start?

There are plenty of options available to learn without risking financials. Not sure where to start? We’ve got you covered.

Here are our top tips on how to learn content marketing for free.


Often referred to as the ‘Apple’ of online learning, Udemy lets you learn anything you want, when you want, from the comfort of your home or office. Best of all? It’s free.

You can find a variety of courses available, from basic marketing to in-depth analysis of industries like e-commerce and hospitality to marketing analytics and digital marketing.

Udemy also has a distinct honor system in place, which enables you to keep track of your learning. If you earn a certain amount of ‘credits’ you can apply for an award, which ranges from bronze, silver and gold. You can even become a ‘premier’ and can access special marketing materials and certificates.


Similar to Udemy, Coursera is a massive open online learning platform, which offers a variety of courses, from marketing management and digital marketing to e-commerce and hospitality. As with other platforms, you can learn anything on Coursera for free.

What makes this platform different is its ‘open classroom’ approach. Essentially, this means anyone can watch, participate and learn from master teachers. While the content is largely free, there’s also an option for ‘pre-recorded live sessions’ and ‘graded assignments’ that you have to pay for. However, you can participate in the open classroom sessions for free, as long as you have an internet connection.

Coursera also offers a ‘Learning Communities’ option. This is a great way to connect with other students, as well as experienced educators who are willing to help you out. Whether you’re looking to become an e-commerce manager or just want to broaden your knowledge of marketing, communities on Coursera can help.

Hearst Education

Hearst Education is one of the largest providers of online learning in the world, with a course catalog composed of more than 750 courses. If you’re looking for a complete education on content marketing, you can’t go wrong with this option.

Just remember, Hearst Education is a business unit of Hearst Corporation, which owns a number of prominent newspapers, magazines and digital properties around the world. So, you may want to verify the authenticity of any online learning material before you spend too much time learning from someone else’s viewpoint.


Quora is similar to Twitter in that it’s a social learning platform where you can ask questions and seek advice from experienced experts. However, rather than focusing on tweets, Quora’s platform is all about rich media, like videos and blogs. This allows you to learn more in-depth information.

To start, you’ll need to create a profile, which will then allow you to follow other users’ answers to questions you’re interested in. You can find a range of marketing-related questions on Quora, which can help you learn more about the subject.


Last but not least, we have YouTube. This massive video platform not only enables you to learn about content marketing but can also be used to create and publish your own how-to videos. Simply search for ‘marketing videos’ on YouTube, find a niche channel or topic you can speak to and begin posting videos explaining the subject matter.

Now, you don’t necessarily need to learn to code or design to be able to effectively use YouTube. You can simply find relevant content and create a simple explainer video that will help people understand your topic. Plus, with each video you publish, you’ll gain experience, allowing you to further develop your understanding of content marketing.

At the end of the day, whatever your interests, you can find an online learning platform that can help you learn more about content marketing. Plus, if you’re looking to break into the industry, these platforms can also provide you with the opportunity to interact with some of the best minds in digital marketing.