If you’re looking for a career in content marketing, then you’ve probably heard of Semrush. This popular tool helps businesses build SEO-friendly websites by pulling data from hundreds of online sources. These sources range from social media platforms to review websites and blogs. So, as you can see, the potential for content marketing jobs is almost endless.
While it’s great to dream about a content marketing career, it’s important to understand how to get there. That’s why we’ve decided to create this comprehensive guide. It will help you get the qualifications you need to succeed in this field. And since we know how valuable your time can be, we’ve designed this guide to be as efficient as possible. That’s why we’ve broken it down into multiple articles. Let’s get started.
The Evolution of Content Marketing
Let’s begin at the very beginning. Back in 2003, people were creating content for web 1.0. They were simply writing posts and throwing stuff into web pages. As you can imagine, this was quite the primitive technique. The content was basic and mostly static. Think about it. You’re pulling information off of a web page and presenting it to the user in the same way the page’s author did.
Fast-forward a few years and we see a dramatic shift in content marketing. Many brands started to realize the importance of customer experience, creating content that is both informative and entertaining. They began to understand the power of storytelling, using videos, infographics, and social media to engage with customers and create content for web 2.0.
The difference between Web 1.0 and Web 2.0 is quite simple. Web 1.0 is when you only had your Twitter account and maybe a blog. You wrote a post, it was online, and that was it. Web 2.0 is when you can have a blog, YouTube channel, Instagram account, and hundreds of other platforms you can be found on. It’s a much more diverse pool of customers to grab content for.
The Basics Of Content Marketing
No matter what path you choose in content marketing, you’ll need to understand the basics. Although there are nuances and variations in strategy, every piece of content you create will follow a similar structure. Here are the essential components.
1. Meta data (title, description, and keywords)
Each piece of content on a website has meta data associated with it. This data is used by search engines to generate a list of results when a user searches for a topic. Think about it. When a potential customer is searching for a product or service, they’ll have a specific set of questions in mind. If your website has content that is directly relevant to this customer, then you’ve just served them a sweet treat. More often than not, they’ll click on your content because it’s relevant to them.
So, how do you generate this relevant content? You do it with the meta data. The meta data is simply the information that appears with the content. When a user clicks on a result from a search engine, they’ll see the meta data included with the content. This data effectively acts as a mini-description for your content.
Sometimes, instead of filling out meta data, you want to write a longer descriptive piece and include a few key words to attract the right audience. When someone is browsing your site, they’ll see content that is relevant to them. If you want to directly connect with customers, then you’ll need to provide them with value and create content that is both informative and entertaining.
The Hierarchy of Content Marketing
In the course of a day, you’ll get emails, texts, and maybe even a few tweets from customers. These are all important sources of information that can help you build a better business.
With that in mind, let’s examine how you should handle these various types of content. First, you’ll want to respond to all customer emails, texts, and tweets within a reasonable amount of time. This shows that you value their business, and they’ll appreciate it. It also opens the door for you to continue the conversation via social media.
Then, you’ll want to create high-quality content for your web pages and blog posts. This is the backbone of your marketing strategy. You’ll need to write articles, blog posts, or create videos to attract and engage with your audience. You’ll also want to make sure that these pieces of content are both informative and useful. Finally, you’ll want to create bonus content, such as eBooks or case studies, to drive more sales. This bonus content can be something that is directly related to the subject matter of your business. It can also be a completely different type of content, like an encyclopedia entry or how-to guide. Sometimes, it can even be something that is inspiring. However, the key is that it provides value to the customer. When you put all of this together, you can create a comprehensive content marketing strategy. And this is how you get to brand yourself as an expert in your field.
The Role Of Keywords
If you want to directly connect with customers, then you’ll need to provide them with value and create content that is both informative and entertaining. Sometimes, it can even be something that is inspiring. However, the key is that it provides value to the customer. When you put all of this together, you can create a comprehensive content marketing strategy. And this is how you get to brand yourself as an expert in your field.
To find these customers, you’ll need to enter a set of keywords into the meta data (see above). When a user types these keywords into a search engine, your website will appear near the top of the search results. This is called organic search traffic. In the past, people believed that appearing in the top three results of a search engine would guarantee them of a sale. However, today’s customers are more sophisticated than this.
As you enter these keywords, make sure that they are relevant to the product or service that you are offering. If you’re not sure of what to enter, then ask someone who is. If you want to build a serious brand, then take the time to find the right keywords, build a profile, and grow your organic search traffic. This is how you get to become an expert in your field.
How To Determine The Right Keywords
So, you found a few phrases that people use when searching for your product or service. Great! Now, you have a few keywords to enter into your meta data. Before you start flooding your web pages with those keywords, make sure that they are relevant to your product or service. If you’re not sure of what to enter, then ask someone who is. If you want to build a serious brand, then take the time to find the right keywords, build a profile, and grow your organic search traffic. This is how you get to become an expert in your field.
The Types Of Content You’ll Need To Create
Let’s get back to the topic at hand. As you’ve probably guessed, we’re going to cover the types of content you’ll need to create for the platform(s) you choose to use. Here are the general categories, along with a few examples of each.
Articles (such as blog posts)
Articles are one of the most popular types of content. If you’ve been reading our blog, then you know that we primarily write about productivity and business growth. Our articles are usually between 500 words and 3,000 words. We do our best to create useful content that is both informative and entertaining. When someone is browsing our site, they’ll see something that appeals to them and make a purchase without even realizing it.
An infographic is a type of content which can be both informative and entertaining. It’s easy to understand and requires no previous knowledge of the subject matter. An infographic can range in size from a few hundred to a few thousand words. We’ve created infographics for major brands and businesses, as well as smaller startups. Since infographics can be quite useful, we’ve seen many customers benefit from them. For example, an infographic that we created for a business explained how they were using technology to streamline their business operations. The customer saw the value in this information and made a purchase, directly resulting from an infographic that we created.
A case study is similar to an infographic, except that it usually includes a lot more information. Typically, a case study will include a combination of text, images, and maybe even some interactive content or a video. We usually write these case studies for businesses and businesses that are looking to expand their reach into a new area. For example, a furniture company might contact us looking for advice on how to create an infographic to promote their new line of dining tables.