Due to the pandemic and the shift to online education, many universities and higher learning institutions have shifted their delivery mode from traditional face-to-face to online courses, where possible. This has opened up a whole new world of possibilities for presenters, especially those who wish to market their seminars online.

If you’re looking to market your seminars online during the COVID-19 era, then read on!

Why Online Marketing Is a Great Match for Seminars

The advantages of online marketing for a seminar are numerous. In the following, we highlight five reasons why online marketing is such a great fit for seminars.

Accessible To A Global Audience

One of the biggest advantages of online marketing is that you can access a global audience. No matter where you are in the world, you will be able to find an audience that you can engage with. This is particularly beneficial for universities and higher learning institutions that want to engage with audiences that they might not normally reach. Think about it: even during the pandemic, a huge number of people are still online. So even if you don’t have a podium and a room of your own, you can use online platforms like YouTube or Zoom to engage with your audience. You can also use platforms like MailChimp or Constant Contact to connect with and engage with your audience. The options are endless.

Increased Conversions

Another great thing about online marketing for seminars is that it tends to result in increased conversions. Many business owners and marketers attribute this to the fact that online marketing is so accessible. However, the truth might be a little more complex. The reason why online marketing tends to result in increased conversion rates has a lot to do with the type of content that you put out there. When done right, online marketing can result in increased conversions simply because more people are learning about your product or service.

Increased Lead Generation

Lead generation is a very important aspect of any business, and it’s even more crucial when you’re marketing a product or service that you don’t yet have on the market. The concept behind lead generation is simple: your product or service has to exist somewhere before you can begin generating leads for it. Given the nature of the pandemic and the shift to online learning, a lot of people are going to be looking for online learning resources, even if they’re just dabbling in the field. So if you can get your foot in the door with an online lead generation strategy, you’ll be able to establish yourself as an expert in your industry and build a name for yourself and your business in the process.

More Visibility

It’s always great when a business can gain more visibility, and the same can be said about seminars. One of the major advantages of a seminar is that it provides you with tremendous visibility. Your seminar will be held over the internet, which means it will be accessible to anyone with an internet connection. This could include people all over the world, as long as they have an internet connection. You may even decide to make your seminar open to the public, which would increase its visibility even further.

Increased Engagement

Last but not least, we want to highlight the fact that online marketing can result in increased engagement. This is particularly beneficial for B2B brands, as business-to-business (B2B) brands often have a more formal relationship with their customers than business-to-consumer (B2C) brands. However, even for B2C brands, increased engagement through social media can result in better sales. The key is to find the right platform and engage your audience where they are, which could be via a blog post, a discount coupon, or simply by answering a question they might have about your industry or product line. The possibilities are endless.

As you can see, there are many ways in which online marketing can benefit a seminar. If you’re looking for a way to engage your audience and increase your conversions, then online marketing is a great choice. And if you’re looking to establish yourself as an expert in your industry, then a seminar would be a great platform to do it.

The rise of digital technology has made it easier for presenters to connect with and engage with their audience. However, this also means that digital marketing has become more complex and there are more platforms for presenters to get lost in.

Thankfully, we’re here to help. In the following, we’ll give you an overview of the most popular digital marketing platforms, specifically designed for educational institutions and seminars. We’ll cover everything from building a digital marketing plan to tracking the results of your efforts.

Top 5 Digital Marketing Platforms For Seminars

As mentioned, the rise of digital technology has made it much easier for presenters to connect with and engage with their audience. However, this also means that there are dozens of platforms, both free and paid, where presenters can get lost in.

This can be tedious and overwhelming, which is why we’ve compiled a list of the top five digital marketing platforms specifically designed for educational institutions and seminars. With these platforms, you’ll be able to engage with your audience via blogs, case studies, infographics, and live chats. You’ll also be able to set up email campaigns, add video content, and track the results of your digital marketing efforts in one place.

Here are the top five digital marketing platforms for seminars:

1. HubSpot

If you’re looking for an all-in-one platform that brings together SEO, content marketing, and lead generation, then HubSpot is the one for you. What makes HubSpot different from other platforms is its integration with Google Analytics. This makes it much easier to track the results of your efforts. As a result, you’ll be able to see exactly what’s working and what’s not. Furthermore, HubSpot integrates with a variety of other platforms, including SMS and email marketing, which allows you to target your audience across different platforms.

2. MailChimp

If you’re looking for an email marketing platform that’s easy to use and understands the needs of educational institutions, then MailChimp is the one for you. What makes MailChimp different from other platforms is that it provides you with an UNLIMITED inbox. This means you can subscribe to receive emails from the platform without worrying about running out of space. MailChimp also offers two-way communication through email, which makes it much easier to engage with your audience. Furthermore, the platform provides you with detailed analytics, so you can track the results of your efforts. All in all, if you’re looking for a simple yet effective platform that can help you increase your conversions and engage with your audience, then MailChimp is the one for you.

3. GoDaddy Websites

If you’re looking for a platform that provides you with a professional-looking website, then GoDaddy Websites is the one for you. What differentiates GoDaddy Websites from other platforms is that it focuses on providing you with a fast, secure, and reliable hosting solution. This means that GoDaddy understands the importance of speed and reliability when it comes to websites hosted on their platform.

4. Weebly

Weebly is an all-in-one, web-based platform that makes it easier for presenters to get their own website up and running. What makes Weebly different from other platforms is that it provides you with a completely free domain name and hosting. This means you can get started with a personal website or a professional one with a little help from Weebly. Weebly also provides you with a huge number of free templates for WordPress or other content management systems, which makes it simpler for presenters to get their site up and running. What’s more is that you can use Weebly to build a professional-looking website even if you don’t have any experience with web design.

5. SurveyMonkey

Last but not least, we want to mention SurveyMonkey, which provides online surveys for businesses and groups looking to gather data. What makes SurveyMonkey different from other survey platforms is that it focuses on providing businesses with the data they need, quickly and accurately. Since its founding in 1999, SurveyMonkey has partnered with over 500 different businesses, including Starbucks, Target, and McDonald’s to provide them with the insight they need into consumer behavior.

As you can see, we’ve covered a lot in this article. If you’re looking to establish yourself as an expert in your industry or market, then you may want to consider taking the time to learn how to use these five popular digital marketing platforms. Doing so will make your journey much easier and much more successful. We hope this article has helped you in your quest to market your seminars online.